Unlike some other social platforms (*cough* Facebook *cough*), YouTube continues to actively combat misinformation.
This has been a key focus for the platform in recent times – as explained by YouTube in a new update this week:
“Over the past couple of years, we’ve been working to raise authoritative voices on YouTube and reduce the spread of borderline content and harmful misinformation. And we are already seeing great progress. Authoritative news is thriving on our site. And since January 2019, we’ve launched over 30 different changes to reduce recommendations of borderline content and harmful misinformation. The result is a 70% average drop in watch time of this content coming from non-subscribed recommendations in the U.S.”
Definitely, those results are promising, and YouTube continues to add in new measures to reduce the spread of misinformation, or dispell concerning trends that are not grounded in fact.
For example, YouTube now also shows information panels on content ‘prone to misinformation’, which provides links to relevant resources for more insight.
YouTube’s also working to address concerns with borderline videos – content that “comes close to, but doesn’t quite cross the line of” violating its Community Guidelines. YouTube says that such videos make up a tiny proportion of its overall viewership, but it’s now expanding its program of reducing recommendations of borderline content “or videos that could misinform users in harmful ways” into more regions.
Why its hot
As noted, this is an important area for YouTube, because an increasing amount of people now come to the platform for information, and can be lead down concerning rabbit holes by the content recommended to them, relative to their search requests.