You can’t hide from Facebook

Facebook has filed for a patent for tech that allows it to tell who you live with in the same household, reports BuzzFeed News. Titled “Predicting household demographics based on image data,” the patent describes how Facebook can use its facial recognition technology on your photos to identify people in them, then correlate those people with the captions a user writes when they post a photo, as well as cross-referencing everyone’s device information, such as shared IP addresses to discover who lives in your household.

It would note the people identified in a photo, and how frequently the people are included in your pictures. Then, it would assess information from comments on the photos, captions, or tags (#family, #mom, #kids)–anything that indicates whether someone is a husband, daughter, cousin, etc.–to predict what your family/household actually looks like.

According to the patent application, Facebook’s prediction models would also analyze “messaging history, past tagging history, [and] web browsing history” to see if multiple people share IP addresses (a unique identifier for every internet network).

Facebook uses pictures from both its main site and Instagram in this process.

Why it’s hot

Well, this seems like a great idea *wink*

Facebook obviously has access to a lot a lot a lot of ohotos, but it doesn’t really do very much with them. This is the type of thing no one knows about until it’s auddenls controversial and then Facebook has to make a lot of security changes and apologise.