Xfinity (to promote its mobile carrier service) recently unleashed a suite of 6-second pre-roll ads to show customers of their competitors exactly how much money a YouTube video they watch costs them in data.
The company says it’s tailoring the ads based on users’ carrier (AT&T, Sprint, or Verizon), and the type of video they’ve chosen to watch, making it hyper-relevant to each viewer.
Why It’s Hot:
It’s not just advertising, but utility. If anyone you know can tell you how much it costs them to use data for different applications or purposes, they’re much more clued in than the rest of us. But more importantly, it’s intended to be personalized to each user, further signaling that the future of advertising (and products) are truly individualized.