Wyndham Hotels & Resorts updated its mobile app to provide features meant to make guests more at-ease during the pandemic. This includes offering mobile check-in and checkout to 6,000 hotels, up from 300 hotels previously.
The app will allow for keyless room entry at select locations, and a gamified “passport” that tracks in-app actions around their loyalty program, like booking a stay or redeeming points. There will also be a “Lightning Book” feature to reserve a room quickly, designed for people on-the-go who want to find the nearest hotel and complete a booking in as few as three taps.
While upscale hotel chains have led the way in investing in mobile capabilities, this move by Wyndham, the parent of brands like La Quinta, Days Inn and Super 8, suggests such features are a must-have for a broader group of economy and midscale hotels. As these brands are largely servicing guests who are traveling by road rather than air, they’ve been holding up better than other chains. While the revenue per available room, a key metric for the hotel industry, fell 81% at luxury hotels in the U.S. in the second quarter, budget hotels experienced only a 44% decline over the period, according to data from analytics firm STR cited by The Wall Street Journal.
Why It’s Hot
The new contactless features along with stronger personalization and gamification of the loyalty program can be a differentiator that helps people return to traveling.