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World, meet SKAMT from IKEA

Posted on April 6, 2018 by Vicki Wang

On April 1st, IKEA launched the SKAMT collection of everyday products centered around technology and human behaviors.

Why it’s hot: What a smart and efficient way to increase brand preference.

This entry was posted in Case Studies and tagged april fools day, Ikea, Social Media by Vicki Wang. Bookmark the permalink.
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