Women’s Aid highlights domestic abuse with ‘world first’ interactive billboard

To coincide with International Women’s Day this Sunday, London agency WCRS teamed up with Women’s Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. They use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, her bruises and cuts heal faster, communicating the benefit of not turning a blind eye to the problem. The ad contained a CTA allowing people to donate from their phone. Read more.

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Why It’s Hot:
This execution is a perfect blend of technology and creativity. Most brands use DOOH to only communicate messaging, but this demonstrates how even traditional types of media can be used to create an emotional connection and drive immediate action enabled by mobile.

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