What even is social media anymore?

For the past 24 hours, Wendy’s and Little Debbie have been hosting a “talk show” on Twitter.

Denny’s was invited, but apparently was too busy, so Pop-Tarts stepped in. Moonpie also stopped by to talk about teens and their new interest, tweens.

Why its hot

Twitter is free, by the way! So much of the news around social media today is about Russian bots, toxicity, and fake news. But then, over here, brands are just throwing out the playbook and having fun. Strategy-scmategy. Just hop on Twitter, tweet some stuff, tag another brand, they respond with some more stuff, and so on. They’re not promoting a product, it’s not part of a campaign. Or maybe it is a strategy and the strategy is no strategy. Such is social media today.