For the past 24 hours, Wendy’s and Little Debbie have been hosting a “talk show” on Twitter.
— Little Debbie (@LittleDebbie) March 7, 2018
Denny’s was invited, but apparently was too busy, so Pop-Tarts stepped in. Moonpie also stopped by to talk about teens and their new interest, tweens.
Hey thanks for having me teens are great because most of them love MoonPies and the ones that don't aren't on Twitter so they don't matter but lately my research is a lot more focused on tweens so I may not be the best person to ask
— MoonPie (@MoonPie) March 7, 2018
It doesn’t seem like they’re there
— Pop-Tarts (@PopTartsUS) March 8, 2018
Why its hot
Twitter is free, by the way! So much of the news around social media today is about Russian bots, toxicity, and fake news. But then, over here, brands are just throwing out the playbook and having fun. Strategy-scmategy. Just hop on Twitter, tweet some stuff, tag another brand, they respond with some more stuff, and so on. They’re not promoting a product, it’s not part of a campaign. Or maybe it is a strategy and the strategy is no strategy. Such is social media today.