A Spanish liquor brand has created a holiday campaign to remind people how little time they have left to spend with those they love.
Ruavieja’s seasonal campaign is called Tenemos Que Vernos Mas (We Have To See More Of Each Other).
The campaign is led by a four-minute online film that is framed like a social experiment. Friends and family members are asked about their relationship, how often they see each other and their respective ages. The interviewer then uses this information to calculate how much time they will spend together before (statistically) one of them will die. When the answers are revealed in days and hours many of the participants are shocked and begin to cry.
At the end, the ad then juxtaposes the time people typically have left to spend with loved ones with how long they will spend doing meaningless activities. For instance, over a 40-year period, people on average spend six years watching TV and eight years on the internet (admittedly, the internet figure could also encompass communicating with loved ones), according to the ad.
Ruavieja has also created a website where users can enter their details and see how much time they have left to spend with their loved ones.
Why it’s hot
A human insight brought to life with data. It’s the perfect marriage of data and emotion as they used data that moved people to tears.