Volvo recently announced that starting in 2019, all of the new models it produces will be electric or hybrid. The move makes Volvo the first traditional automaker to set a date to phase out cars powered only by internal combustion engines.

http://www.npr.org/sections/thetwo-way/2017/07/05/535596277/all-new-volvo-models-will-be-electric-or-hybrid-starting-in-2019

Why it’s hot: While it’s a bold move for an automobile company, it is also a smart move from a branding and marketing perspective. Benefits should follow for Volvo for being first.