Spatial& is bringing a VR experience to Walmart parking lots across the country to celebrate the premiere of How to Train Your Dragon: The Hidden World. This is the first activation from the v-commerce startup, incubated by Walmart’s Store No. 8. They’ve partnered with DreamWorks Animation to give customers a way to enter the world of the movie and experience a ride on the back of a dragon.
The experience starts with an onboarding, takes customers on a five minute virtual journey in VR motion chairs, and ends with an immersive gift shop featuring How to Train Your Dragon merchandise.
Why It’s Hot
Collaborating with Dreamworks Animations has set the bar high for Walmart’s foray into VR retail experiences.