Sandvine, a networking equipment company, just released the Global Internet Report 2018.
58% of the total downstream volume of traffic on the internet is VIDEO.
15% of the total downstream volume of traffic across the entire internet is Netflix.
19% of total downstream traffic in the US is Netflix. At peak hour, that number can spike to 40% on some operator networks in the US.
The social network rankings are interesting, because user population does not always translate to network usage. More video-heavy social networks are responsible for a greater share of global internet traffic. YouTube was not placed in this category because it would skew the results.
Why it’s hot: video content and video streaming are the future of the internet, at least in terms of its share of global internet traffic. This is true not just in North America, but around the world.