Snapchat is producing interactive, original, scripted video shows called Snap Originals.
It released 12 original shows, spanning the comedy, horror and reality genres, among others. Each show has been created with established TV producers. For example Snapchat’s mystery thriller, Class of Lies, was created by Riverdale’s producers; Endless Summer, a reality show about socialites from Laguna Beach, was created by Bunim/Murray, the company behind Keeping Up with the Kardashians.
The shows are shot in portrait, to fit the Snapchat platform, and feature overlaid graphics, split screens and quick cuts, to suit Snapchat users’ fast-paced mobile behaviour. Users can find the shows in Snapchat’s discover area, as well as on the Show Profile page that is made available through Snapchat search. Snapchat also gives users the option to sign up to push notifications telling them when a new episode or piece of content is released.
Users can also activate the new ‘portals’ function by swiping their screen. This function uses augmented reality technology to allow viewers step inside a scene of the show and explore it for themselves.
Each show will also have its own Lenses and filters, creating more ways for viewers to incorporate the shows in their own Snaps
Snap Originals will be, well, snappy. Each episode will be as short as four or five minutes in length. Unlike Netflix shows which are either made available one series at a time or uploaded weekly, Snap Originals will have daily episodes.
Why its hot?
True to the brand
Snap Originals will be, well, snappy. Each episode will be as short as four or five minutes in length.
Unlike Netflix shows which are either made available one series at a time or uploaded weekly, Snap Originals will have daily episodes.
Don’t watch from outside. Get inside the story
Portal lenses allow a user to take out their phone, open their camera, open the portal, literally get off their couch, walk into the scene, look around, and be in a show