Verizon Commercial 2014 | Inspire Her Mind – Extended | Verizon Wireless

The campaign, by AKQA, is in line with the technology company’s work to encourage children to become interested in science, technology, engineering and math (STEM) through the Verizon Foundation.

AKQA also serves up an online site featuring a Choose Your Own Adventure edge: If you swipe right on the young girls’ pictures, you can see choices that inspire them to take the initiative and work in their chosen field; if you swipe left, you see how pressure to stick to the gender norms (read: girly) had them abandon those pursuits.

Maybe the most powerful feature on the site are the testimonials from real women who work in STEM fields. They are open and honest about their own struggles with what it means to be a woman and how they were motivated to pursue their dreams.

http://www.adweek.com/news/advertising-branding/ad-day-verizon-reminds-parents-girls-arent-just-pretty-pretty-brilliant-158269

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