Uber is getting into healthcare with Uber Health

Uber’s launching a new business line called Uber Health on Thursday that will provide a ride-hailing platform available specifically to healthcare providers, letting clinics, hospitals, rehab centers and more easily assign rides for their patients and clients from a centralized dashboard – without requiring that the rider even have the Uber app, or a smartphone.

It was born out of patient need: some 3.6 million Americans miss medical appointments each year due to lack of available, reliable transportation. Nearly a third of patients fail to show up to medical appointments every year in total.

Uber Health stores all of the trip information but only in client-side, HIPAA-compliant servers, and that data is never stored on Uber’s own, Weber points out. The ability to view and export the records is key for the organizations in terms of billing and reporting, and provides basic patient info (name and number) along with trip star and end point data.

Why it’s hot: The healthcare industry is on the cusp of undergoing major innovation. With companies like Apple and Amazon–and now Uber–getting more involved, there will be a major shift toward customer experience.