Uber introduces rider loyalty program after Lyft announces one

The Uber rewards program is available this week for users in NYC metro area, New Jersey, Denver, Tampa, Miami, Washington, D.C., Philadelphia, Atlanta, and San Diego; and Uber promises it will roll out to all U.S. riders in the next few months.

Uber has also set up different status levels for its customers: Blue, Gold, Platinum, and Diamond. Every six months, an individual’s Uber points are tallied and at 500, 2,500, 7,500 points respectively, they jump to the next tier for the next six months.

Since the program looks at your ride history from the past six months, by the time you’re enrolled in the program you might be Gold, Platinum, or Diamond status to start.

You’ll get one point for every dollar spent on Uber Pool rides and Uber Eats orders. Two points for ordering an UberX, UberXL, UberSelect, or UberWAV ride. Three points for ordering UberBlack and UberBlack SUV rides.

Uber users will get a $5 credit for every 500 points they earn. And this credit can be used for rides or Uber Eats.

Tiers:

Blue – less than 500 points

Gold – between 500 and 2,499 points: Free cancellations within a 15-minute window, priority customer support

Platinum – 2,500 to 7,499 points: Gold benefits + price locking between two set places (home and work, for example) on UberX, priority pick-ups at the airport

Diamond – 7,500 points and above: Gold + Platinum benefits + dedicated phone support, free upgrades to Uber Black, access to highly rated drivers, no delivery fees on three Uber Eats orders every six months

Riders can keep their current status level for six months. If during that time period they don’t spend enough, they can drop down the tiers. For example, a Gold member would need to earn 500 to 2,499 points over six months to maintain that level for the following six months.

Why it’s hot: modeled after airline rewards programs, time will tell if this rewards/loyalty program will boost Uber ridership among existing users.

Source: https://www.nytimes.com/2018/11/14/travel/uber-and-lyft-launch-rewards-programs.html. https://mashable.com/article/uber-rewards-loyalty-program/#IOoZZomZtsqW