The biggest limitation to social ads is the ability to reach out to the people who have an account on the specific platform.
Research has shown that many people end up on Twitter without having an account or being logged in at that moment. That is because they follow link – or embedded tweets – found on news sites or blogs, or after a simple Google search.
To close this gap, Twitter will expand its ad offering to target people who are logged out of the platform AND non-users. With this change, Twitter hopes to be able to target another 500 million people every month.
Read more here.
Why It’s Hot
This is a hot news article because of the new ability to expand Twitter advertising reach, impressions and eyeballs on the marketing message. This is the first step for other social media platforms to harness a larger audience outside of the platform.