Starting on February 17th, Twitter will be live streaming NBA games–but only the second half, and only with an isolated view of one player. The interesting premise stems from existing second screen behavior. Instead of competing with fans who will watch the game on TV, Twitter wants to offer an interactive and complimentary experience.
During the first half of the game, fans can tweet to vote for which player they want to see in Twitter’s stream. Then, the “iso-cam” will stream on @NBAonTNT.
If the player selected happens to be benched or fouls out, the view will switch to a camera behind the backboard — still giving viewers a different perspective than what TNT will be airing on TV.
Why It’s Hot
This is a unique way to capitalize on the existing behavior of scrolling social media while watching sports. Twitter is giving people a reason to tune into their live stream to not miss out on the action that only they’ll be able to capture.