This week, Twitter platform users reported that usually liberal friends and followers were liking tweets from Donald Trump and other right wing politicians.
Okay, so I've seen a lot of people upset because their followers are liking DJT's stuff. This is a thing that Twitter is now doing to attempt to make us 'get out of our bubbles.'
Oh, and they totally didn't like his tweets.
Since last night, I've checked seven cases of this. pic.twitter.com/hhQdQQWcaO
— Tappy Paws (@TappyPaws) September 4, 2018
A representative from Twitter has responded:
“[What’s] happening is when someone s a Tweet it could appear with the social proof ‘Liked by’. So these people did indeed like these Tweets at some point but then unliked them.”
Some users have been skeptical to the response, noting Twitter founder Jack Dorsey’s comment as well as reticence to expel right wing conspiracy theorist Alex Jones from the platform.
Why it’s hot?
A lack of transparency among platforms, about advertisers in politics and now about the algorithm is leading to mistrust among users. How might that affect us as advertisers looking to protect brand safety?