For those of us who go down YouTube Makeup tutorial rabbit holes, like myself. It’s easy to get discouraged that you don’t have the color to look for yourself… that’s half the point of watching the video.
Well, YouTube has a solve for that (and for makeup brands who want to sell product). Try on while you watch!
“The feature is currently in the very early stages of development — alpha testing — and is being offered to YouTube creators through Google’s in-house branded content program, FameBit. Through this program, brands are connected with YouTube influencers who market their products through paid sponsorships.”
YouTube has already found that 30% of viewers chose to try the experience when it was available on the iOS app. And those who tried spent an average of more than 80s engaging with the tool.
Why it’s hot?
A mix of VR and ecom! This beauty try-on gets over a big makeup hurdle. However this is not totally new. This is something sephora has done on their website, but it’s a much harder UI, this new way with YouTube should score google some extra referral cash, and users entering buy pages would be much more primed.