Traveling in Oregon (Slightly Exaggerated)

Travel Oregon spent $5m on an animated campaign based on true stories that are only slightly exaggerated.

They have a campaign landing page on their site and also reuse assets throughout various pages. For example an image from the forest scene is used on the page about hiking.

Oregon, Only Slightly Exaggerated

 

Why it’s Hot:

  • Awesome unique campaign
  • Beautiful animation
  • Field trip to Oregon?