T3, a Marketing Agency created a hands free tinder app incorporated with Apple Watch. The app utilizes technology that will monitor heart rate to determine whether a match can be made. (Assuming increased heart rate means yes). The App has not been released yet but still has been creating a substantial amount of buzz.
Why it’s hot: This integration of technology with our biological functions is a common trend. However in this case I feel it may backfire. Consumers want a sense of cognitive autonomy when it comes to choosing a partner. Marketers need to know the balance of utilizing biometric capabilities in a way that does not seem invasive for the consumer.