There was Digital Transformation…now there’s Operational Transformation

Most business leaders are talking about the need for digital transformation. They’re trying to figure out ways to bring their organizations into the digital age, leveraging the latest in search, social, analytics, content, commerce, mobile, etc.

These leaders are quickly realizing that digital transformation is a moot point if they can’t shift their operations to facilitate the digitization of their business.

Data from digital sources like CRM, transactional, 3rd party, and now the Internet of Things (IoT) has been growing exponentially to the point that increasingly sophisticated data management and analytic tools have been developed to derive insight from it. These will be applied to data collected from internal ERP, BPM, and task and process activities.

 AI machine learning will analyze the operations data and make recommendations about eliminating redundancies and what can be automated. AI automation will start to take over the busywork that has been increasing and driving down employee productivity for years. And AI and voice interfaces will provide intelligent agents that will serve most admin and secretarial functions for every employee, freeing them up even more to do the jobs they were hired to do.

Why it’s hot: We make tons and tons of marketing recommendations to our clients, but we also have to better understand the ways in which their operations function to aid them in deploying our work. The better we can understand this and help them operationalize our marketing strategies, the better outcome for them and us.