Rome started a program where commuters can get a 5-cent credit for every bottle they put into the newly installed recycling machines.
Every 30 bottles gives you a free ride.
The credit is received into your account by scanning your phone on the machines once you’ve deposited by bottles into the machines.
Rome is offering subway commuters credits in exchange for recycling bottles pic.twitter.com/rRy993n8SM
— Bloomberg TicToc (@tictoc) July 30, 2019
Roma, plastica da riciclare in cambio di biglietti per il trasporto pubblico. #Verdi: “Soluzione interessante, l’abbiamo proposta all’Eav. Potrà essere un incentivo alla differenziata e ridurrà i passeggeri senza biglietto” pic.twitter.com/wTIUmdn4Zr
— Francesco Borrelli (@NotizieFrance) July 24, 2019
Why it’s hot: This is a great way to get people to recycle more by offering a cost saving incentive and helps with corporate social responsibility. Not just cities, but supermarkets, restaurants, and certain types of brands could offer similar discounts for recycling or similar environmentally friendly activities.