There are pizza lovers and there are pizza LOVERS.
Launched on August 31st, Domino’s Pizza in Russia offered 100 years of free pizza to those who tattooed the company’s logo on their body and shared it on social media. The campaign, meant to last month had to end after only 5 days. In an effort to save face and money, the company promised pizzas to the first 350 to share their ink.
The tattoo needed to be in a prominent place and just hours after the promotion started, Instagram started getting flooded with images of fan’s legs, arms, and other body parts.
Why it’s hot:
Although it’s good to take risks and try something new, it’s so important to think about the possible ramifications.