Toyota is making it easier for car shoppers to learn about the features, specs and inner workings of the cars on the showroom floor. This augmented reality experience gives people an x-ray vision superpower, so they can see through the exterior of the cars they’re looking at, and see the inner workings – without having to thumb through a catalog, or chat with a pushy salesperson. The app can also deliver information on the components, and show the technologies in action – a cool way for people to understand complex tech, like Toyota’s hybrid drivetrain.
Why it’s Hot: “A picture is worth a thousand words.”
The ubiquity of smart phones and digitally agile consumers provide marketers with highly engaging ways of not only delivering product information, but also demonstrating benefits and performance.
Why it’s Saucy: Show me the money.
A tool with the potential to accelerate the customer decision journey.