Volkswagen in Australia created fake videos of pranks and stunts going wrong and participants only narrowly missing disastrous injuries as part of a campaign to highlight its cars’ safety features.
In one film, someone sits inside a tyre tube and rolls down a hill, towards a road. The hapless joker looks set to hit an oncoming vehicle but miraculously the car (a VW Polo) brakes in time and calamity is avoided.
The unbranded film was viewed more than 38 million times as well as being featured on US TV show Right This Minute, which airs viral videos.
Volkswagen later posted to its social channels a video revealing that the original film was a hoax to promote the Polo’s emergency city brake feature.
Other films in the Unfail series show a virtual reality demonstration going wrong and a freak water-slide accident.
Why its hot?
Using the psychology of fail videos to promote safety features.
Since, only 4% of young people care about safety and 68% people of general have no idea about safety features of their car, VW tricked people into watching its content through fail videos