If you missed it, Google released its first 360-degreee video doodle yesterday – an homage to a French silent filmmaker and artist Georges Méliès, commemorating his film “The Conquest of the Pole”.
Why It’s Hot:
When even Google Doodles start to show up in 360-degree video, you know it’s bleeding mainstream. Storytelling in 2018 isn’t just a passive experience, it’s an interactive one that immerses the viewer in the story. As we approach video projects in the future, we should be designing for the experience, not just a two-dimensional stream.
So! Nasa found 7 new earth like planets 40 light years away and is letting you experience it through virtual reality!
The below depiction is based on the latest scientific data about this planetary system, and this world’s sister planets can be seen as bright points of light in a dark sky. Each world is roughly in Earth’s size range, in terms of both mass and diameter. Further observations will be needed to determine whether any or all of these worlds might be habitable.
Trappist- 1D is the star like planet similar to the sun.
Why its hot!
This has gone viral on social but is gaining traction on multiple channels.
Virtual reality is increasing in popularity and although it isn’t a new trend, this video was sent to me by people who don’t care about space (like i do).
Nasa isn’t a brand trying to sell a product. They created this for people to have an experience for something that is larger than us.
Leveraging Google’s YouTube 360 platform for creating immersive brand experiences, Gatorade is giving users a chance to step up to bat and get in the mind/body of MLB Nationals star Bryce Harper.
Audiences who watch the branded experience are dropped into the world of Harper as a virtual reality imagination of what it’s like to go to bat in a baseball game. The inner monologue, the lights, the warping of time, and of course sponsorships. The Gatorade team used a 14-camera rig to create the real-time video/CGI engagement.
Why It’s Hot
Gatorade demonstrates the power that engaging content marketing can have. Brands can embed themselves into meaningful, powerful experiences… not just float around the periphery as an advertiser that gets in the way of a person’s interest. Gatorade succeeds because they created something visceral that grips viewers, surrounding them with subtle brand experience that suggests what it might be like to use, experience or benefit from the product… without ever directly saying it.