When the rest of the world zigs, Burger King zags

On April 1st, 2019, Burger King introduced a meatless burger to the menu: the Impossible Whopper. They duped several BK customers and filmed their reactions to eating a fake Whopper.

April Fools, right? Wrong.

Burger King really is beta testing the plant-based Impossible Whopper at several locations around St. Louis.

Why It’s Hot

It’s hot because BK picked a day when they knew everyone would be on the lookout for April Fool’s stunts. They knew they were going to get attention on April 1st and took advantage of it to introduce a new product.

Net neutrality for dummies

Many people might not understand or care about the consequences of the repeal of net neutrality. To help people understand this issue, Burger King created Whopper Neutrality, an real-life experiment with actual guests in the store, making them experience the consequence in terms of a whopper.

Why it’s hot: Influential brands taking a stance to increase awareness to a social issue – treat all data on the internet as equal as we’d like to be treated equally as whopper buyers.