Not all corporate training videos are boring as hell

Wendy’s created some training videos in the 80’s but instead of using the same boring HR training talking head style that everyone else was using, they decided to have some fun with it.

These are truly spectacular time capsules of the 1980’s. Yes, millennials, this is how we lived life every single day.

Why It’s Hot
These videos give us some insight into the corporate culture that has resulted in the current social media sass machine that we see today.

Wendy’s, servin’ up sass since 1969.

Wendy’s is super funny on Twitter. Their content is very streamlined and brand conscious but their 1:1 engagement is not.

A while ago Wendy’s was roasting everyone.

But a few days ago they going into a tiff with Hardees.

Why its hot

  • Wendy’s engaging with their fans is one thing, but now they’re sassing a HUGE food chain.
  • As social strategists its important to know when to engage and whether or not it makes sense for your brand.
  • Will this backfire? How did they get approval? So many questions…


Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising in popularity after high-schooler Carter Wilkerson innocently sent this tweet:

Wendy’s quickly responded “18 million,” thanks to Matt Keck, Wendy’s community manager at digital agency VML.

Other brands jumped in…

And pretty soon, the tweet was getting major media coverage, including in USA Today.

As of midday Wednesday, Mr. Wilkerson’s screenshot of his exchange with Wendy’s has garnered more than 2.6 million retweets, ranking it as the second-most retweeted tweet, according to Favstar. He only trails Ellen DeGeneres’s famous Oscars selfie tweet from 2014, which has 3.35 million retweets. VML projects Mr. Wiklerson’s tweet will eclipse Ellen’s tweet.

Mr. Wilkerson looks like a budding marketing executive. He has seized on the publicity by launching his own website where he is selling apparel like #NuggsforCarter T-shirts.

Why It’s Hot

This is a great case of an innocent tweet going viral.  It demonstrates the power of networks and a brand capitalizing on a small opportunity to get viewability.  Very cool!

Snapchat-Like Mobile Ads on Facebook

Brands are just starting to play with Facebook’s full-screen mobile ads, but Wendy’s social marketers already seem to be having lots of fun with the new format.

The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers are made—like wavering pieces of cheese and a grilled beef patty.

“The Wendy’s quality story carries a lot of equity with our fans and we wanted to invite them into that story, literally layer by layer,” said Mike Bueno, director, digital marketing at Wendy’s. “We’re always looking for new ways to have fun with digital, and Facebook is a great partner in helping us do that.”

The ad prompts folks to swipe up when clicked on from the news feed—a gesture that’s core to Snapchat and its pitch to advertisers and publishers. It’s another example of how brands are creating more vertical video and content for specific platforms.

Other brands testing Facebook’s new immersive ad format include Gatorade, Michael Kors and Bacardi.

Take a look at the video and creative below.

Video here

Why it’s hot:
We should always be thinking of ways to improve the user experience and excite customers. These new ads prove how we can optimize content to fit the user experience and we should be creating content for platforms/devices it will be viewed on. It can be as simple as taking a square video and making it vertical so the user doesn’t have to flip their phone.

Wendy’s Joins the Pinterest Movement With These Cool Cinematic Pins – Draft

With its launch last month, Pinterest’s “cinematic pins” allows marketers and brands to create short animated pins to make their ads come to life. The gif-like videos play only when the user scrolls. Wendy’s is taking advantage of the trend by becoming one of the first high-profile brands to release a Pinterest campaign that includes four cinematic pins. The campaign highlights its new Strawberry Fields salad and features a strawberry’s lifecycle from farm to plate.

Watch an example here:

Why it’s hot : Wendy’s is taking a bold step to show brands they can use Pinterests’ cinematic pins even if they’re not immediately selling the product online. The brand created a unique ad to fit the platform that is sure to inspire others in the category.

Read more here.