Walmart’s tech incubator is out with its first experiment. The incubator, known as Store No. 8, just launched Jetblack, a concierge-style service for requesting stuff and getting it really quickly.
To shop with Jetblack, first you need an invite. Right now the service is limited to some customers in Manhattan and Brooklyn who are part of an eight-month pilot program restricted to buildings with a doorman, though that will soon expand and a waitlist is available now. The service is $50 a month — considerably less than some adjacent competitors, while considerably more than Amazon Prime — and promises same-day delivery.
Jetblack is focusing on “time-strapped urban parents” seeking “more efficient ways to shop for themselves and their families.” To request something, Jetblack members send a text message and will receive product recommendations sent back in text. Those recommendations are culled from Walmart and Jet.com but also from specialty retailers locally.
That means any product request is fair game and “sourcing a specific beauty cream from a member’s favorite local boutique, curating custom Easter baskets and delivering them once the kids are asleep and rushing beach essentials to a family on vacation” are all within the realm of Jetblack fulfillments.
“Consumers are looking for more efficient ways to shop for themselves and their families without having to compromise on product quality,” said Jetblack co-founder and CEO Jenny Fleiss, formerly of Rent the Runway.
“With Jetblack, we have created an entirely new concept that enables consumers to get exactly what they need through the convenience of text messaging and the freedom of a nearly unlimited product catalogue.”
Why It’s Hot
In retail and e-commerce, competition is hot around convenience. The pilot is interesting because (1) New Yorkers have opposed Walmart retail spaces in the past and (2) New Yorkers are already getting the best of same-day shipping/delivery in so many areas — so they expect it/are used to it — so they need it, but will they care about Walmart’s offering?