A Load Of Garbage

We all know the pain of waking up too early because the garbage truck just can’t keep it down as it devours fresh trash. But Volvo has that covered, the new garbage truck design is called the Volvo FE Electric and it’s designed to optimize efficiency meaning that it’ll be quietly towing your trash away (only if you live in Hamburg, Germany). The truck is powered by lithium-ion and has a 125-mile range. The truck will be available in Europe in 2019 and has a dual-electric motor model that is built to handle heavier lifting and store up to 60,000 pounds.

The Volvo FE truck is a quiet electric garbage truck.Volvo's rendering of the new electric garbage truck shows a man cradling an infant and overlooking trash collection.

Why it’s hot:
The truck is relieving the city of 66 pounds of carbon dioxide that the city’s 300 traditional garbage trucks emit. Plus it gives the garbage men a smoother ride with fewer vibrations and less rattling that’s great for the workers and for those who went to bed just an hour before garbage pick-up.

source: Mashable | waste360

 

Volvo setting an industry standard

Volvo recently announced that starting in 2019, all of the new models it produces will be electric or hybrid. The move makes Volvo the first traditional automaker to set a date to phase out cars powered only by internal combustion engines.

http://www.npr.org/sections/thetwo-way/2017/07/05/535596277/all-new-volvo-models-will-be-electric-or-hybrid-starting-in-2019

Why it’s hot: While it’s a bold move for an automobile company, it is also a smart move from a branding and marketing perspective. Benefits should follow for Volvo for being first.

Samsung Adding Screens on Trucks to Show Road Ahead

In 2015, Samsung shared a concept where a large screen was attached to the back of a semi-truck, showing drivers the road ahead. Now, the concept is becoming a reality, dubbed “Safety Truck.”

The video wall consists of four Samsung HD screens that are water and dust proof and very visible under direct sunlight. The live video will be captured by two cameras built in the front of the Volvo truck.

After four months of reliability testing, Samsung will roll out these trucks globally.

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Why It’s Hot

This is an awesome initiative by Samsung and Volvo to make the roads safer. Additionally, Samsung plans to improve the system by combining the technology with truck platooning technology (trucks automatically control the distance between each other by using wireless networking).

Volvo Designs a Luxury Rear-Facing Child Seat

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Volvo‘s design team has re-imagined child safety in vehicles and come up with the Excellence Child Seat Concept, which offers a number of new functions. They have thought about how the space left by removing a front passenger seat could be utilized, adding in a child seat that swivels counter-clockwise when the child is being strapped in and then locks in a rear-facing position.

Storage for small items is located beside the seat, with an area underneath for diapers, blankets and other larger items, and enough space for a tote bag at the front of the seat under the dashboard. For extra comfort and convenience, the Excellence Child Seat Concept offers a function to let small children safely lean back and sleep, while the heated cup holders in the XC90 Excellence help keep a bottle warm.

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Volvo’s clear safety position is that small children should travel rearward facing as long as possible (at least up to the age of three), due to the lack of muscular strength in the necks of small children and the disproportionate head size and weight in relation to the body. Also, being able to maintain eye contact with their child from the rear seat could help make things easier for parents during a car journey.

This concept aims to add a luxury touch to Volvo’s portfolio while redefining the way a car’s interior can be used to suit customers’ needs.

Tisha Johnson, Chief Designer of Interiors at Volvo Cars Concept and Monitoring Centre, said:

We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience.

We focused on three key benefits: making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective, providing the child with a safe rearward facing seating position that enables it to keep eye contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories, such as diapers, bottles, wipes, and so on.

 

Why It’s Hot

This is a good example of a brand picking something to stand for and going with it. It’s also more than the car seat function — it’s the style and the extras in terms of storage and convenience that they’ve included as well.

You have to wonder if it’s a good long-term purchase, though. If you keep a car for 10 years on average, but your child needs a car seat for only 3, is it a good investment? Maybe lease this one? Or have a few babies 3 years apart?

Volvo Makes Pre-Roll Ads…Wait For It…Interesting By Matching Ads To Videos

It’s estimated that 6 billion hours of video is watched on YouTube every month. And with all that video comes what feels like 12 billion hours of frustrating, irrelevant pre-roll. But what if the pre-roll ad seemed to know what was about to come next? Wouldn’t that be more compelling?

While discussing how to make pre-roll more interesting, Grey Canada and media agency Havas hit upon an idea that did just that while also cleverly showing off the 60 new attributes of Volvo’s new XC60. Rather than great a single—or even a handful of—ads to run on YouTube, the creative and media agencies came up with “6 Billion Hours,” a campaign that matches a video’s theme to a car feature to witty effect.

So, for instance, someone looking for storm-chasing videos would see a pre-roll clip related to the XC60 rain-sensing wipers. Interested in footage of Vine’s most famous twerker, and the pre-roll would encourage you to stop shaking the junk in your trunk (literally) with its grocery bag holder. And if you were one of the 40-plus million to take in what it’s like to walk through NYC as a woman, you’d be met with a video that touts the XC60’s Rear Park Assist Camera with the line “See what’s creeping behind you.” Watching the increasingly unstable antics of Justin Beiber? The car’s City-Safety Auto Braking was accompanied by “Make him stop.”

Check out the video here: https://vimeo.com/130566547

Why it’s hot:

In all, the campaign was so successful for Volvo that Scissons says the agency is now looking for other car nameplates within Volvo with which to replicate the concept. While the content will change for any new iteration, one thing is likely certain based on Scisson’s experience with “6 Billion Hours”: we’ll probably see more of the Biebs. “Justin Bieber was an easy target.”

Volvo Tells Millennials It’s Okay to Look Back

Millennials have been called the largest and most influential generation of consumers ever. The generation of people now 18 to 34 years old represents an estimated $1.3 trillion in spending. In the U.S., by 2030, Millennials will likely outnumber baby boomers 78 million to 56 million—and they are forming lifelong shopping preferences and habits now.

This group is known to identify with brands more personally than others – making it imperative that companies cultivate and foster a relationship with these individuals to ensure life-long brand advocacy. Recognizing that the first Millennials are reaching peak buying power, some companies are seeking to resonate with this audience by playing up the feeling of nostalgia in campaigns.

Volvo’s new spot manipulates their millennial target into feeling reminiscent of the days they spent growing up in the third row of a Volvo station wagon. The voice over drives the spot home stating, “And really, who wants to look backwards, when you can look forward?”

Possibly one of the best examples of brand positioning towards the Millennial crowd through nostalgia is Microsoft’s Internet Explorer spot “Child of the 90s.” Although this became a viral sensation, reviews were mixed if it was successful in winning back a generation now loyal to Firefox and Chrome.

Why It’s Hot

As a quintessential Millennial and a marketer, Volvo’s spot strikes a cord, but will I’m not yet convinced it has the legs to encourage fellow Millennials to go out and purchase a Volvo. My generation is unpredictable, we value authenticity and we have a BS-radar more keen than others leaving it up to debate how best to capture our ever-fleeting attention. Brands must find an original approach when relating to young consumers, and although Volvo’s forward-and-backward metaphor is pseudo-philosophy, it got me thinking that maybe nostalgia is the right first step to grab and keep a brand top of mind.

Read more here.