Volvo‘s design team has re-imagined child safety in vehicles and come up with the Excellence Child Seat Concept, which offers a number of new functions. They have thought about how the space left by removing a front passenger seat could be utilized, adding in a child seat that swivels counter-clockwise when the child is being strapped in and then locks in a rear-facing position.
Storage for small items is located beside the seat, with an area underneath for diapers, blankets and other larger items, and enough space for a tote bag at the front of the seat under the dashboard. For extra comfort and convenience, the Excellence Child Seat Concept offers a function to let small children safely lean back and sleep, while the heated cup holders in the XC90 Excellence help keep a bottle warm.
Volvo’s clear safety position is that small children should travel rearward facing as long as possible (at least up to the age of three), due to the lack of muscular strength in the necks of small children and the disproportionate head size and weight in relation to the body. Also, being able to maintain eye contact with their child from the rear seat could help make things easier for parents during a car journey.
This concept aims to add a luxury touch to Volvo’s portfolio while redefining the way a car’s interior can be used to suit customers’ needs.
Tisha Johnson, Chief Designer of Interiors at Volvo Cars Concept and Monitoring Centre, said:
We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience.
We focused on three key benefits: making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective, providing the child with a safe rearward facing seating position that enables it to keep eye contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories, such as diapers, bottles, wipes, and so on.
Why It’s Hot
This is a good example of a brand picking something to stand for and going with it. It’s also more than the car seat function — it’s the style and the extras in terms of storage and convenience that they’ve included as well.
You have to wonder if it’s a good long-term purchase, though. If you keep a car for 10 years on average, but your child needs a car seat for only 3, is it a good investment? Maybe lease this one? Or have a few babies 3 years apart?