Finding that one free electric car charging spot in a parking garage can be a chore, but if Volkswagen’s new project catches on, the charging spot might come to you instead. The company announced a concept for a mobile charging robot that navigates its way to electric cars and charges them on its own.
The robot would contain a “mobile energy storage device” (a big battery on wheels with about 25kWh worth of energy content). It would be able to communicate with the car, open the charging socket flap and plug in with no human interaction. It’s also fitted with cameras, laser scanners and ultrasonic sensor, which would allow it to move freely and go around obstacles. When the charging is complete, the robot would collect the battery and take it back to a base charging station.
Volkswagen envisions the robot’s primary use in parking garages and underground car parks. Depending on the parking area size, several of these robots could be employed at one parking lot.
Why It’s Hot
The limited availability of charging stations is currently a barrier to electric car ownership. This helps ease the burden of finding an available place to charge, while saving the driver time as their car can be charged for them while they go about their day.
Volkswagen has debuted the first tv ad of a new campaign called “Rebirth” to introduce its new electric Microbus, a modern update to the 60’s hippie classic. The ad confronts the emissions cheating scandals from a few years ago head on, then comes Simon & Garfunkel’s classic “Sounds of Silence.”
The ad is bold in that brands generally avoid reminding people about the terrible thing they did. That terrible, terrible thing. It’s a gamble: will people feel empathy or punish the brand for wallowing in self-pity?
Why it’s Hot
Maybe the old brand rules don’t apply anymore. Maybe it’s ok to spend a ton of money to apologize through a tv commercial. Maybe the electric Microbus looks really cool and the ad could’ve avoided bringing up bad feelings. Consumers will decide.
There’s only one way to properly advertise trailer assist and it’s obviously with the help of some stable friends. Volkswagen saddled up but almost missed out on the chance of mounting this gem. This German ad showcases the Volkswagen Tiguan doing its thing using Trailer Assist.
The ad was released on YouTube prior to being aired on television due to fear of it stirring a negative response. The ad quickly became viral making VW reconsider its potential and eventually being pushed on to TV.
Why It’s Hot
The emissions scandal was no joke. Cheating emissions tests for the sake of sales and reputation ended up backfiring, essentially leading to a massive decrease of brand trust. But is it time for the emissions scandal talks to hit the hay for the enjoyment of some innocent horsing around?