dragon drive: jarvis for your car…

The wave of magical CES 2018 innovations has begun to roll in, and among those already announced is a company called Nuance Communications’s “Dragon Drive” – an (extremely) artificially intelligent assistant for your car.

According to Digital Trends

“By combining conversational artificial intelligence with a number of nonverbal cues, Dragon Drive helps you talk to your car as though you were talking to a person. For example, the AI platform now boasts gaze detection, which allows drivers to get information about and interact with objects and places outside of the car simply by looking at them and asking Dragon Drive for details. If you drive past a restaurant, you can simply focus your gaze at said establishment and say, “Call that restaurant,” or “How is that restaurant rated?” Dragon Drive provides a “meaningful, human-like response.”

Moreover, the platform enables better communication with a whole host of virtual assistants, including smart home devices and other popular AI platforms. In this way, Dragon Drive claims, drivers will be able to manage a host of tasks all from their cars, whether it’s setting their home heating system or transferring money between bank accounts.

Dragon Drive’s AI integration does not only apply to external factors, but to components within the car as well. For instance, if you ask the AI platform to find parking, Dragon Drive will take into consideration whether or not your windshield wipers are on to determine whether it ought to direct you to a covered parking area to avoid the rain. And if you tell Dragon Drive you’re cold, the system will automatically adjust the car’s climate (but only in your area, keeping other passengers comfortable).

Why It’s Hot:

Putting aside the question of how many AI assistants we might have in our connected future, what was really interesting to see was the integration of voice and eye tracking biometrics. Things like using your voice as your key (/to personalize your settings to you and your passengers), the car reminding you of memories that happened at locations you’re passing, and identifying stores/buildings/restaurants/other things along your route with just a gaze, it’s amazing to think what the future holds when all the technologies we’ve only just seen emerging in recent years converge.

[More info]

Amazon’s Alexa may eventually serve up ads…maybe, maybe not?

It was only a matter of time, folks.

According to a report from CNBC, Amazon is in talks with brands and advertisers to include ads on the Echo through via Alexa. The report says that Amazon is discussing these opportunities with Procter & Gamble and Clorox.

Just as ads found their way to the newspaper, the radio, the television, the internet, and even to our inbox and inside our apps, it only makes sense for advertisers to follow us to the next frontier of voice-powered AI.

There are two obvious paths to potentially advertising on Alexa.

The first is to let brands pay for placement when users are shopping through Alexa. For example, Proctor & Gamble could pay for Bounty to be the first brand recommended when a user asks for Alexa to purchase paper towels. Of course, these ads could be ultra-smart given the data Amazon already has about each individual user’s buying history.

The second channel for advertising could come via Alexa Skills. For example, a skill that tells users movie showtimes could suggest buying tickets through Fandango.

Paid search ads via voice could be much more effective than the paid search ads you see on the web, as with Google. On the web, many have grown numb to ad search results and can easily scroll past them to real search results. On a voice platform, it takes far more work to ‘scroll past’ the first result presented. Plus, depending on how Amazon presents paid results, it may be more difficult to decipher paid results from actual results.

Amazon, however, responded to CNBC saying that “the company has no plans to add advertisements to Alexa.” Obviously, this is just a rumor at the moment but it would be far from shocking if ads hit the Alexa platform. An Amazon spokesperson responded to request for comment with the same quote they gave CNBC: “There are no plan to add advertising to Alexa.”

Source: TechCrunch

Why It’s Hot

Regardless of whether this is real news now or not, it’s still interesting to consider and potentially inevitable. Brands are bound to want in on this expanding space — can the Amazons and Google’s of the world hold them back? Should they?