london urges against hollywood showers…

If you thought Americans were the only ones enjoying the heat the dark heart of summer brings, it’s also been particularly warm across the Atlantic in London. So, the London charity Water Aid created this Spotify playlist – “Four Minute Shower Hits” to help the water companies urge Londoners to conserve water during this time. It’s not just a clever name, and all songs are four minutes or slightly less, to help people do their part during the heat wave.

Why it’s hot: 

To accomplish their goal, the UK water companies could have created a much more straightforward and forgettable PSA type ad. Instead, they made something useful, functional, and fun.

[Source]

So Much Baggage

It’s widely understood that when it comes to Mexicans & travel, your luggage is always at the seams. Someone always wants you to bring them something and you always want to bring a whole lot of trinkets you don’t need. This is mandatory ☝.

Due to this unspoken rule, one of the most frustrating pain points is going over the weight limit.

So when Samsonite released their new lightweight luggage product line, they headed straight to Mexico. The appeal of the luggage for this market would be that the less your luggage weights, the more unnecessary crap you can lug with you.

They drove awareness to the luggage by introducing much-needed utility into the market – an unconventional luggage tag that acted as a scale to help people avoid overweight shock. The giant branded tags attached to luggage handles. If it held when lifted, then luggage was under the 50lb. If it broke, you were in trouble.

 

Why Its Hot:

– The brand chose to support their claims with actions and utility, not just with messaging

– The tag kept the brand top of mind, especially during the most critical trigger moment of consideration…when people go over the weight limit.

– It didn’t require an uber elegant tech solution, just some elegant thinking

Source

Tweets Powered By Your Feet #GetCharged

AMPY MOVE™ is a portable smartphone battery charger that charges itself as you move (from kinetic energy) encouraging a fit lifestyle through a “smarter way to stay charged.”

AMPY MOVE™ is a portable smartphone battery charger that charges itself as you move (from kinetic energy)

The founders of AMPY MOVE portable battery charger and AMPY+ mobile app explored the possibilities of capturing their own energy from daily activities to charge their smartphones, then engineered a solution to do just that and so the AMPY MOVE was born; a motion-charger, a portable smartphone battery that charges from kinetic energy.

AMPY MOVE™ is a portable smartphone battery charger that charges itself as you move

AMPY MOVE, “The World’s First Wearable Motion-Charger,”  also has a free app available, AMPY+, “A Smarter Way to Live Charged.”

The AMPY+ smartphone app helps you stay charged and stay fit. Review your personal Battery Life Forecast with predictions and insights, track the calories you burn and power you generate, and compete with your friends.

AMPY+ App // FREE to Download

It’s free, and you don’t need an AMPY MOVE to use it. Sending a shout out to the founders of this cool new kinetic energy capturing wearable. Your team nailed the seeding for the December Release of AMPY MOVE with the free AMPY+ app.

Why It’s HOT: Preventive health and wellness are at the forefront of our lives; driving insurance companies, pharmaceutical companies and employers to encourage taking ownership of your health and long term wellness. Enabling a healthy and fit lifestyle through a wearable like AMPY MOVE provides great utility and it could influence positive lifestyle changes in those that use it. It’s green energy, it’s good for your health and it makes you sound really smart when you say “I utilize my kinetic energy to charge my smartphone while getting fit for bathing suit season. What do you do?”

Source: getampy.com

Samsung “Safety Truck”

Inspired by a startling statistic — in Argentina almost one human dies in a traffic accident every hour — Samsung Argentina set out to reclaim safety with “Safety Truck” and the power of innovation.

 

Mechanics

With the guiding understanding that crashes often occur while automobiles pass on the country’s many one-way roads, Samsung added a built-in camera to the front of a truck. This device captures real-time footage of the road and then wirelessly feeds it to four screens on the truck’s rear wall. This live film will play continuously as the truck moves, making nearby drivers aware of their surroundings.

Samsung “Safety Truck” isn’t changing the road, just the way you see it. For this seamless connection of humanity’s needs to technology’s capabilities, the campaign is one of our 2015 Cannes contenders.

(Read more here).

WHY IT’S HOT

“An idea that, instead of changing people’s lives – Saves them”

Here is another great example of the use of Technology with a purpose. Wether this effort will end up being more distracting than productive – time will tell. What’s interesting to me is the unexpected; the smart use of a previously unused surface (or placement).

 

Clever PSA has Beach Sun-Worshipers Taking to Shade for Free WiFi

The Peruvian League Against Cancer has built a special tower on the Playa Agua Dulce, which offers wireless internet connectivity—but only to people standing in the tower’s shadow.

On top of the structure, a directional antenna attached to a sensor limits the scope of the signal and rotates with the sun. The login page for the network, which supports some 250 users at a time, includes prevention information about skin cancer.

When users log on to the network, they also provide the cancer association valuable analytics on how much time they’re spending in the shade. Skin cancer from UV light exposure affects more than three million people each year. Although sunscreen provides some protection, seeking shadow is an often overlooked and easy solution to reducing skin cancer risks.

Cancer foundations around the world are excited by the potential of this system. Shadow Wi-Fi’s developer, Happiness, has released access to the software for non-profit use. Cancer foundations around the world can set up the system, without ICT knowledge.

shade-tower-wifi-hed-2015

 

According to Adolfo Dammert Ludowieg, president of Liga Contra el Cáncer, “[Shadow Wi-Fi] has changed sun-worshipers’ behavior and educated them about the value of becoming shadow-worshipers at the most harmful hours of the day, between 12 and 4pm.”

Agency Happiness Brussels helped set up the rig and is planning similar installations in partnership with local organizations in San Francisco and New Zealand.

Why It’s HOT: This clever tower with great utility offers a service in high-demand and in exchange raises awareness while encouraging behavioral changes to minimize skin cancer risk.

Sources: This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi | Adweek and Wi-Fi That Only Works in Shade Intends to Prevent Skin Cancer

You’re Getting a Selfie Stick this Holiday Because DIY is Hot

The must-have 2014 holiday gift is the “Selfie Stick.” MOOCs (Massive Open Online Course) ruled the year and will continue to make waves throughout 2015. Why, because doing it yourself is HOT.

640x480xExtendable-Handheld-Selfie-Stick.jpg.pagespeed.ic.uD7aaFH6m6

Google revealed it’s most searched phrases were those starting with “how to,” i.e. how to roast a turkey.

Why It’s Hot: People are searching for everything on the internet. As Social Strategist we have a unique opportunity to provide valuable content supported with appropriate media and SEO that provides UTILITY to users to garner substantial ROI for our clients.

 

Yahoo Takes The Scenic Route

Yahoo Labs is adding a dimension to their navigation algorithm that aims to provide more beautiful ways to get you to your chosen destination. Researchers at Yahoo Labs sourced images from Google Streetview and crowd-sourced user opinions about which streets were more beautiful via UrbanGems.org, then assigned an attractiveness variable to each location.

“The goal of this work is to automatically suggest routes that are not only short but also emotionally pleasant,” said Daniele Quercia, of Yahoo Labs. “Based on a quantitative validation, we find that, compared to the shortest routes, the recommended ones add just a few extra walking minutes and are indeed perceived to be more beautiful, quiet and happy.”

via Wired

On-the-road

Why It’s Hot?

Marketers often ask themselves how they can more effectively inject an emotional element to the work in order to get closer to what people actually feel and react to. This is a great example of taking a perfectly good pre-existing tool and adding a layer that can expose an element of beauty in what has become a very mundane and predictable experience.  This helps elevate technology to be more humanistic and useful in how it maps to real life travel behaviors.