Spotify Back At It With OOH

Spotify has some suggestions for your New Years Resolutions.

They take the same out of home campaign approach as last year and turn user data into pithy headlines. This year’s approach is positioned as ‘2018 goals’, with the ads highlighting ‘winning’ behavior from 2017. Here are a few examples:

The campaign also includes life-size cutouts in NYC, LA and Miami that feature artists, in which passerby will be able to stick their heads for a photo.

Why it’s hot: This is another example of Spotify leveraging user data in a fun and unexpected way that capture the essence of their audience.

Source: Adweek