United Airlines started to face a challenge when they moved all of their flights from JFK to Newark – New Yorkers do not like to fly from Newark because they considered it too far away. To help with this problem, the airline created a data-centric campaign using digital displays on taxis to give live companions of travel times to JFK and Newark.
They worked with Verifone (tech company) to create the technology and Curb (taxi-hailing app) to provide real-time travel time estimates to each airport based on the cars location and traffic.
As a result, more than 810,000 new passengers chose to fly out of EWR during the period the campaign ran.
Why it’s hot: Price and convenience are key drivers that influence consumer decisions when it comes to purchasing flight tickets. United Airlines’ campaign cleverly used live data and met a key consumer pain point – convenience.