The Internet is Addicted to the Droste Effect

“My mom painted this and said no one would like it. It’s her 2nd painting.” It’s the line that launched a thousand paintings….

Leave it to reddit to take this mom: 

Source: https://imgur.com/Y0Dg3lx

and meme her. Hard.

Let’s start at the top, this first came to my attention via this great Twitter thread:

And of course someone tracked it:

Source: http://nubleh.github.io/i_painted/old.html

And in breaking news, the egret has arrived!!!

Source: https://imgur.com/8bNoFs5

It turns out this is called the Droste Effect, coined after Droste Cocoa, which featured a nun holding a box of Cocoa with her own face on it.

But this is what the internet LIKES. Here is a video of Kyle MacLachlan, doing an impression of Anne Frances, doing an impression of Catherine O’Hara playing Moira Rose on Schitt’s Creek. You’re welcome.

<<Features some NSFW language>>

https://twitter.com/Kyle_MacLachlan/status/1093626361762275328

https://twitter.com/AM2DM/status/1087356642591719427

Why it’s hot?

They pay me to keep on top of the internet memes so you don’t have to

 

For the love of Krang!

ALERT ALERT! Krang down!

@KrangTNelson, a joke on Craig T Nelson’s name and brainy villian from Teenage Mutant Ninja Turtles, and king of weird Twitter has had his account suspended — as have some of Twitter’s most popular Weird Twitter accounts.

If your at this hot sauce post to find out why… well we don’t have the answers for you but we do have 1000 Twitter users guesses.

Many assume that he was “bot spammed”, meaning many troll bots repeatedly reported the account as a spam account.

The internet is VERY unhappy with this, especially with how lax Twitter has been with hate speech, other weird tweeter Julius Goat:

https://twitter.com/JuliusGoat/status/1091293393928536070

But the person who is probably the saddest about this…

Well not the dog, this is our own James Stewart Meudt’s Twitter profile pic.

Why it’s hot?

Weird Twitter probably had a hot sauce debut, it’s what so many brands base their voice/tone TW presence on. Bot’s taking down many of the internet’s fave Weird TW accounts is troubling at best. Even our chaos is being ruined by chaos.

Cardi B Goes Viral Against The #TrumpShutdown (Bad Language Warning)

On Wednesday night, Cardi B released a video on her Instagram handle, going off on the Trump administrations choice to keep the government shut down and for federal employees to work without pay.

<<NSFW language warning goes here>>

United States Senator from Hawaii Brian Schatz and Chris Murphy, Senator from Connecticut, debated retweeting her video. With an eager reply from Senate Minority Leader Chuck Schumer (or one of his staff members…)

Why Its Hot?

From AOC cooking mac and cheese and shooting IG stories of her freshman year in congress, to Liz Warren cracking beers on Instagram Live, pols are looking for ways to connect and be more human using social media. More progressive ideas are becoming popular because the language is more accessible.

 

Bada Bing! HBO Celebrates the Sopranos By Giving Brands Show-Inspired Nicknames

In celebration of the 20th anniversary of the ground-breaking HBO show, the network decided to have a little fun and give brands who asked for them Sopranos-style nicknames only Tony could love.  

Image result for sopranos gifs

Via AdWeek:

HBO’s Twitter account today has been having a blast coming up with Sopranos-inspired nicknames for just about anyone who wants one, especially if it’s a brand or celeb with a decent-sized following.

Brainstormed in real-time by the in-house HBO Digital team alongside creatives from agency Engine, the nickname thread quickly became one of the most entertaining ways to spend your Thursday afternoon.

Obviously Wendy’s, queen of the Twitter cool kids, wanted in on the action:

 

A day on Twitter without Lin-Manuel Miranda is like a day without content, so clearly he needed to be a part of this moment—especially given his Sopranos cameo before Hamilton made him a household name.

Fresh off his stellar comeback via advertising, Macaulay Culkin got a perfect nickname from his Home Alone days:

You know what they say about Olive Garden. When you’re there, you’re…

Poor Jack Dorsey. He just wants to have some fun on his own platform, but even HBO can’t let him forget the global chorus of users asking for an “edit tweet” button. He seems to have taken it in stride, though, changing his display name to “Jackie No Edits.”

Personally, I probably laughed the hardest at this one for HBO’s own svp of digital and social, Sabrina Caluori:

 

Can you even call it an HBO party until Game of Thrones rides in on dragonback?

Why Its Hot: Brands playing with other brands in a cheeky continue to viral success.  Social media is about human interaction and tapping into emotions whether that be humor or outright snark (see Wendy’s).  If brands want to be on social media, they have to work to use the platforms like their consumers do.  Engaging other brands is an easy way to show a brand’s sense of humor…when done well.  HBO did a good job here, but when it comes to brands killing it on social media Wendy’s still holds the crown and no one is taking that away any time soon.

Twitter Will Give You a New Way to Stream NBA Games

Starting on February 17th, Twitter will be live streaming NBA games–but only the second half, and only with an isolated view of one player. The interesting premise stems from existing second screen behavior. Instead of competing with fans who will watch the game on TV, Twitter wants to offer an interactive and complimentary experience.

During the first half of the game, fans can tweet to vote for which player they want to see in Twitter’s stream. Then, the “iso-cam” will stream on @NBAonTNT.

If the player selected happens to be benched or fouls out, the view will switch to a camera behind the backboard — still giving viewers a different perspective than what TNT will be airing on TV.

Why It’s Hot

This is a unique way to capitalize on the existing behavior of scrolling social media while watching sports. Twitter is giving people a reason to tune into their live stream to not miss out on the action that only they’ll be able to capture.

Source: https://www.engadget.com/2019/01/09/twitter-nba-streams-focus-on-single-players/ 

How many stars would you give to a platypus?

” We all know it’s a good idea to check the product reviews before buying something, whether it is a washing machine or a bottle of hair conditioner. Most people are used to seeing a 1-5 star rating next to inanimate objects, however, Oregon Zoo decided to put a twist on the usual format.

On Friday, they started celebrating the start of the weekend by posting humorous reviews of their animals as if they were ordered on Amazon. The lighthearted joke went viral instantly and other animal enthusiasts picked up the trend as well. Soon, zoos, aquariums, wildlife centers and even regular pet owners all over the world were sharing their own witty comments under the hashtag #rateaspecies. Scroll down to see what animals received five-star ratings and don’t forget to vote and comment on your favorites!”

Amazon Animal Review

 

Amazon Animal Review

Amazon Animal Review

Amazon Animal Review

Amazon Animal Review

Amazon Animal Review

From: Bored Panda

Why it’s hot:
One more case of smart use of a media and smart use of a cultural trend in order to engage with people.

Twitter’s Transparency Not so Transparent

Image result for twitter ira blog

Mashable reports “Twitter is finally following Facebook’s lead and coming clean about how Russian trolls abused their platform in spreading misinformation ahead of the 2016 U.S. presidential election. But even in transparency, Twitter is still clouding the issue by literally deleting the evidence.”

We can give Twitter credit for a certain amount of forthrightness. They recently published a blog post recounting their platforms involvement in Russia’s tampering with the 2016 elections.

“We have now sent notices to Twitter users with an active email address who our records indicate are based in the US and fall into at least one of the following categories:

People who directly engaged during the election period with the 3,814 IRA-linked accounts we identified, either by Retweeting, quoting, replying to, mentioning, or liking those accounts or content created by those accounts;People who were actively following one of the identified IRA-linked accounts at the time those accounts were suspended”

While Facebook is putting together an action plan to properly label “fake news” and use user feedback to properly identify propaganda, Twitter has taken the same measures that they would any unwanted account… suspension and deletion.

Why it’s hot?
By destroying the evidence instead of properly marking it, as Facebook has done, Twitter removes both the cultural context and the cultural learning from the conversation.

I know we’ve spent time talking about bot accounts before but I’m still constantly fascinated that what humans do with AI can have an outsized role in global behavior.

Will Tweet for Pizza

Comedy Central is trying to alleviate you from corporate boredom by sending you free pizza. Also, to promote their new show: Corporate.

Last Wednesday, I received a group message hot tip from my buddy to tweet #CorporateLunch with the pizza emoji after 2 pm if I wanted free pizza. Being the carbohydrate enthusiast that I am, I didn’t ask any questions and promptly tweeted per the instructions.

I received a reply from Comedy Central immediately, giving me a link to input my email and work address. I followed instructions, and I was told my free pizza was on the way. Along with this fake company newsletter from the new ‘Corporate’ show that was airing that night. A character from the show assured me that this pizza was free from them, but that I would never escape my meaningless desk job. Oh yes, and not to forget to tune into their new show tonight at 10 pm.

A short 30 minutes later, I received not only a pizza, but an order of garlic knots! Later that night at around 9:45, I received a reminder email to tune into the show starting in 15 minutes. I have to say, I really enjoyed the pizza, and the show. Hats off, Comedy Central.

Why it’s hot: What a great way to increase word of mouth, social buzz, and awareness of a new show, while extending the brand voice far beyond words on a screen. This was a really smart tactic (nationwide!) to launch this new show. Plus, the pizza was straight up DELICIOUS.

Twitter: Can’t be fired if you quit first!

It was an unsuspecting Thursday afternoon when the @realDonaldTrump Twitter ceased to exist. Twitter released a statement responding to the issue stating “earlier today @realdonaldtrump’s account was inadvertently deactivated due to human error by a Twitter employee.” The account was gone for exactly 11 minutes, showing the classic “Sorry, that page doesn’t exist!” But the greatest part was the “human error,” which turned out to be an employee throwing in all they had on their last day of work and shutting down the account. Twitter responded to the situation, “Through our investigation we have learned that this was done by a Twitter customer support employee who did this on the employee’s last day. We are conducting a full internal review. ”

The people of Twitter wasted no time responding to the situation.

Why it’s hot:
The world was able to experience what it would be like to live in peace without the Tweeter-in-chief.


Source: CNN

Twitter, the new vault for KFC’s secret recipe

KFC pulled a successful social media stunt by following 11 people on its Twitter account that hinted at the company’s secret recipe of 11 spices and herbs. Accounts that KFC follows are all of the Spice Girls and 6 people named Herb.

Why it’s hot: Great publicity at minimal cost.

Why it’s not hot: KFC doesn’t seem to have immediate next steps to amplify the effect.

Democrats Propose Transparency for Online Ads (And Twitter Volunteers Early)

Two Senators Amy Klobucha and Mark Warner, of Minnesota and Virginia, respectively, have proposed bi-partisan legislation to align online ad buying regulations with those for other forms of paid media in response to Russian propaganda attacks ahead of the 2016 election.

In related news, Twitter has offered to put in place a similar policy as this legislation is being proposed in Congress. This new policy adds a layer of transparency, showing viewers who bought the ad and why they were targeted.

Why it’s hot:

While silicon valley noticing and fixing it’s own issues is important for long term change, legislation is important to level the playing field to make sure all big digital media companies comply, not just those who think the issues of transparency are a big enough problem to self regulate.

Twitter Finally Does Something About Online Harassment

This week Wired was leaked the exclusive scoop that the internal Trust and Safety Council at Twitter was looking to make changes after the popular #womenboycotttwitter movement last week. Twitter CEO Jack Dorsey seems to confirm this in a series of tweets.

The list leaked to Wired of posts no longer allowed by Twitter were:

  • Non-consensual nudity
  • Unwanted sexual advances
  • Hate symbols and imagery
  • Violent groups
  • Tweets that glorify violence

Why it’s hot:

Twitter has a long history of avoiding harassment on its platform. As public outcry starts to grow about the #metoo and #womenboycotttwitter hashtags, Twitter is starting to feel the pressure. Ideally doing the right thing years ago would have been enough to trigger change, instead of a reactive response to public outcry.

 

 

Mayor to review 1,000 Amazon products in bid for company’s new HQ

It’s been about a month since Amazon announced it was accepting bids from US cities to host its second major headquarters. A city that comes away with a new Amazon campus could potentially see a significant economy boost, so competition will certainly be fierce. And with the deadline for cities to submit their proposals exactly one week away, Kansas City, Missouri has emerged as perhaps the city with the most creative strategy. As noted by VentureBeatKansas City mayor Sly James purchased 1,000 products from Amazon for charity and is reviewing every single one — and the reviews very quickly pivot into why his city would be a great place for the company’s new HQ.

James explained his plan with a few videos on Twitter and also set up a URL that lets interested parties (like Amazon) see everything he’s reviewed. Products run the gamut from 22-inch wind chimes priced at only $14.99 (“I live in beautiful Kansas City where the average home price is just $122K, so I know luxe living doesn’t have to cost a ton”) to the classic kids story Alexander and the Terrible, Horrible, No Good, Very Bad Day (“Alexander had a really bad day, but here in KC, we’re ranked as one of the 20 happiest cities to work in right now…”). You get the idea.

Video here

Site here

James just kicked the program off earlier this week, but he already has posted dozens of reviews — though a read through his entertaining Twitter feed makes it sound as if he’s not actually doing all the posting himself. But there’s little doubt this goofy but heartfelt venture is driving some positive buzz for Kansas City. Whether or not that’ll make a difference in the bidding process remains to be seen, but the city does meet enough of Amazon’s criteria that it should be in the running.

Source: Engadget

Why it’s Hot:

Going all out for your city’s economic growth means more than formal pitches, apparently. Taking to social to find humorous and creative ways to stand out is a solid idea — let’s see how it pans out for KC’s chances!

 

Twitter leaves its nest

Twitter has changed (again). It seems as though with every recent interface update, Twitter glided away from its original path. First, the favorite star was replaced by a heart, then the egg avatar was cracked and abandoned, only to be replaced by a generic profile icon and now literally everything else has changed! There’s no more perch on the birdhouse for the bird to sit on, the quill has completely vanished, and the reply is a generic speech bubble.

 

Why it’s hot:
Twitter’s interface was intriguing because it was different. But change is inevitable and supposedly the new interface is meant to drive more user interaction by making it easier to use. But is it really easier? Or are things just now unnecessarily bolded, rounded, and strangely thin? Has Twitter completely destroyed it’s nesting ground or is this just a migration towards something better?

Honestly, I’m not a big fan of the new layout – I feel as though they’re telling me to get my eyes checked because of all the unnecessary bolding going on. But I guess that’s the least of my worries when there’s an orange man with very tiny hands who thinks his 140 character Tweets about “alternative facts” are life changing.

Article: https://www.wired.com/story/twitter-redesigned-itself-to-make-the-tweet-supreme-again/

Can 4/20 Be the Healthiest Day of the Year?

When people think about 4/20, they’re probably not thinking of healthy activities, but cannabis health and wellness company, Hmbldt wants to change that—with the help of their products, of course.

The company’s product line consists of vape pens that are designed to distribute controlled hits of cannabis designed to help to alleviate common ailments such as pain and insomnia — without getting its consumers high.

Yesterday, the company rolled out “GO420,” a social effort that will highlight 420 healthy ways to enjoy April 20 via the hashtag #GO420. Gifs and videos offer tips like “Go make a dream come true,” “Go take a pottery class,” “Go tell your partner you love them,” “Go do push-ups in the park,” “Go tell your partner a sexy secret.”

Why It’s Hot

  • Putting the consumer first by leveraging what is likely their biggest moment and making it about personal health rather than buying a product.
  • Campaigns like this create excellent affinity and lifelong ambassadors for a brand.

#NuggsForCarter

Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising in popularity after high-schooler Carter Wilkerson innocently sent this tweet:

Wendy’s quickly responded “18 million,” thanks to Matt Keck, Wendy’s community manager at digital agency VML.

Other brands jumped in…

And pretty soon, the tweet was getting major media coverage, including in USA Today.

As of midday Wednesday, Mr. Wilkerson’s screenshot of his exchange with Wendy’s has garnered more than 2.6 million retweets, ranking it as the second-most retweeted tweet, according to Favstar. He only trails Ellen DeGeneres’s famous Oscars selfie tweet from 2014, which has 3.35 million retweets. VML projects Mr. Wiklerson’s tweet will eclipse Ellen’s tweet.

Mr. Wilkerson looks like a budding marketing executive. He has seized on the publicity by launching his own website where he is selling apparel like #NuggsforCarter T-shirts.

Why It’s Hot

This is a great case of an innocent tweet going viral.  It demonstrates the power of networks and a brand capitalizing on a small opportunity to get viewability.  Very cool!

A Bot That Cares

The Internet offers many means of managing stress, just as it offers a steady stream of triggers to increase it. Since November, Twitter users have been experiencing the effects of what appears to be an endless flow of news, mostly bad, often confusing. That this news can happen anytime, often at night, leads many Twitter users to refresh their stream repeatedly. Something might happen.

Follow TinyCareBot on Twitter, and receive an immediate response with a piece of advice to help you manage your day. Developed a few days after the Election by playwright and author Jonathan Sun (@jonnysun), TinyCareBot has gathered almost 70,000 followers in three months.
Why This Is Hot?
Twitter bots are economical and effective. Programable with only a modicum of coding experience, reactive Twitter bots are a way to humanize a brand’s social media presence through simple, simulated conversation.

Twitter takes stronger lead against bullying

Twitter has quietly rolled out a new ‘timeout’ feature to temporarily punish abusive Tweeters (ahem) from being able to post for a 12-hour period. “Twitter is not simply putting people in timeout for using specific words. A company spokesperson said that its teams look at an account’s behavior as opposed to simply language to determine if it’s being abusive,” according to the story.

Full story on Tech Crunch

 

 

 

 

 

 

 

 

 

 

 

 

 

Why It’s Hot
Social media has to balance free speech and harassing behavior. Critics have argued that most of them (including Twitter) have not taken a stronger stand. We’ve learned a lot of post-election lessons about fake news, echo chambers and egomaniacal bullying. Offenders may threaten to leave the platform, but more than likely they’ll just begin to curb their behavior and made cyberspace a less depressing place to spend time.

Madewell’s next designer collab to come early for social followers

Madewell launches capsule collections with designers every few months. For its newest partnership with Daryl K., launching February 10, the shop is trying something new– giving its social media followers two days to shop the collection before everyone else.

Here’s how it works: Madewell is promoting the collection on Facebook, Twitter, and Instagram using hashtag #MadewellxDarylK. The hashtag and posts will direct to a landing page to collect followers’ email addresses. On the morning of the 8th, they’ll receive special access to the pre-sale site.

Why it’s hot: designer collaborations are notorious for selling out the day they launch– H&M x Balmain, Alexander Wang for Target, etc. Oftentimes, the only way to get one’s hands on a coveted item is to buy one that’s been marked up on Ebay. Allocating extra days for the most loyal fans to have a chance to purchase will keep them coming back to the brand.

Source: https://digiday.com/brands/madewell-releasing-next-designer-collection-early-social-followers/ Screen Shot 2016-02-05 at 9.32.28 AM

Twitter Launches New Logged OFF Experience for Users Across the Globe

Every month, over 500 million people visit Twitter to see what’s happening around the world. From conversations around live events to breaking news to pandas playing in the snow, and they want to make great content accessible for everyone — even if a user is not signed in. Twitter announced improvements to twitter.com that will bring those great Tweets to even more people across the globe.

Twitter rolled out a home timeline to people across 23 countries* who visit the twitter.com homepage on their mobile devices. Before, a user could see individual Tweets but it was hard to discover stories and conversations happening on Twitter without signing in. Now, you can check out a news story as it unfolds, dive into the play-by-play discussions around a game, and then come back again to see that exchange between two rappers everyone’s been talking about. It’s real-time and straight from the source, just like the Twitter experience for those who log in.

https://twitter.com/twitter/status/694597128895614976

Twitter has also expanding their refreshed twitter.com homepage on web, which is already available in the US and Japan, to every country noted below. Now, anyone can explore and discover different topics and stories as they occur, including some that are tailored just for you based on your location and activity on Twitter.

 

 

Why It’s HOT: Twitter has grown beyond driving users to sign up for an account and has expanded their relevance to all mobile and desktop web users as a credible news source. For marketers, it will mean understanding the parameters for content to be chosen by Twitter to feature on the homepage blog. Currently, Twitter has only also gone the extra mile of personalization, including the ability for users to discover content organically as well as content tailored to their location or activity on Twitter. This will dramatically impact the way in which content “lives” on the platform. Content Discoverability will exponentially extend the life cycle of a tweet. Marketers will need to adjust their content strategy to consider it’s long term relevance when appropriate.

 

 

Source: Twitter

What is Twitter good for?

This past Wednesday, Kanye West had his most recent Twitter tweetstorm rant. This time, directed to Wiz Khalifa.

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For the past few weeks, there have been countless think pieces on what Twitter must do to save itself. Twitter, as a company, has a lot of challenges ahead of itself, but if you want to ask the question what Twitter is good for – this is it. This Kanye West tweetstorm was a cultural moment that took the internet by storm. A moment that could’ve only happened on  Twitter.

To fully embrace Twitter, as a platform, you have to be in-the-moment. So much of the content on Twitter is off-the-cuff commentary, live reactions, people from around the world coming together over one single topic to share love, humor, information and sometimes even hate.

The beauty of the true real-time nature of Twitter is that if you didn’t watch Kanye’s rant in real-time, you missed out. And you missed out on a moment that blew up beyond Twitter and into the wider culture.

A Diamond in the Rough: Tiffany’s Approach to Twitter

In the past year, Tiffany has become Twitter’s top luxury brand and increased its followers by 30 percent by providing users with product updates that come from a genuine voice rather than a promotional one. The brand approaches the 140 character limit as delicately as its products—using each word carefully to deliver a message in an engaging way.

A report from Engagement Labs recently ranked Tiffany & Co. as the most engaging luxury brand on Twitter, primarily driven by its #WillYou engagement ring hashtag. Tiffany & Co. offers a winning combination of product and entertainment to inform fans while not coming off as a billboard. The tweets also maintain the brand’s witty voice throughout. According to the VP and Creative Director of Global Digital Marketing at Tiffany & Co., often its these culturally relevant and colloquial tweets that perform the best.

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Why does it standout? The brand does what many others struggle to do—find a way to use Twitter to promote content without losing that brand voice. And all under 140 characters. Even championed brands like Nike are considered to be one of the worst brands on Twitter with overly-promotional posts that lack the brand’s strong voice.

Why It’s Hot: Tiffany & Co.’s Twitter success can be attributed to its willingness to step away from its products and engage in more meaningful, authentic ways with fans. While it is hard for businesses and brands to let go of their product goals, this case study proves that doing so can actually increase brand loyalty. Tiffany & Co.’s Twitter voice is now as precious and coveted as one of the tiny blue boxes.

 

Source: http://digiday.com/brands/tiffany-co-found-twitter-voice/

 

Eulogy for Standalone Apps

A few days ago, TechCrunch wrote a eulogy for standalone apps from tech giants like Facebook, Google and Twitter. Some of the apps that “died” this year were Carousel, Slingshot, Songza and Mailbox.

Facebook made some waves this week as well when it announced it is closing Creative Labs, which was the production segment behind apps like Moments, Paper, Rooms and Riff.

Why It’s Hot: It’s difficult to predict which apps will become popular or not, but in these tech giants’ cases, we can see that many of these apps were often inorganic to the platform or copies of more popular apps, like Snapchat. Dropbox had acquired Mailbox when it was still in its development phase, which likely restricted its full formation. With Twitter’s #Music, which was closed last year, it was clearly a latecomer to an already competitive landscape, with Spotify and Apple Music joining in the mix. It’s interesting to observe which apps would be successful in an increasingly innovative and busy industry.

Can Twitter really tell you which hospital offers the best care?

Healthcare and Social is a fast-changing landscape. While Biopharma manufacturers have been slow to adopt social strategies and presence many hospitals use Twitter aggressively to engage with their patients, and influence hospital choice through seeking satisfaction comments. This is certainly true with “Likes” on hospital Facebook pages. But a “Like” in some ways is more passive than a posted Tweet. The Tweet is often a more immediate post hospital care reaction and has a ripple effect. Amazingly enough, as of early 2015, nearly half of all U.S. hospitals have Twitter accounts.

Twitter hospitals H Sauce 10.30

 One study, which was published this month in the journal BMJ Quality and Safety, (http://goo.gl/dkkmB7) examined whether Twitter could be a reliable, real-time indicator of hospital quality. The study, researchers crowd-sourced U.S. hospital Tweets to determine whether their overall sentiment could denote quality of care.

The study found a positive sentiment correlation to the use of Twitter.  They also observed that smaller hospitals in more rural settings had deeper engagement, which makes sense as a local issue. But a true disconnect was unearthed: Twitter sentiment was not associated with Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) ratings but just having a Twitter account was. So, while positive engagement helps the hospital brand equity and reputation, the government’s own ratings do not yet measure it. So why have a Twitter account? Simple: engagement drives business in a world of customer-focused healthcare insurance.

Another study concluded that Twitter had a very positive impact on the overall goal and metrics the hospitals use. From “Tweeting and Treating: How Hospitals Use Twitter to Improve Care.” (http://www.ncbi.nlm.nih.gov/pubmed/26217995), Dr. Frederick, July 2015.

“Savings opportunities are generated by preventing unnecessary office visits, producing billable patient encounters, and eliminating high recruiting costs. Communication is enhanced using Twitter by sharing organizational content, news, and health promotions and can be also a useful tool during crises. The utilization of Twitter in the hospital setting has been more beneficial than detrimental in its ability to generate opportunities for cost savings, recruiting, communication with employees and patients, and community reach.”

As it turns out, Twitter is also a pretty good gauge of hospital quality. The study found that “hospitals that people liked on Twitter were also doing better at not having patients come back within 30 days – one of the indicators of care quality.” Twitter logo h sauceWhy is this hot? Adoption of Social in Biopharma manufacturers is far behind that of hospitals. Also, hospitals are being held to ever-increasing quality-of-care metrics – these metrics act as badges of honor but are needed to attract patients to their services. If they keep patients from being re-admitted to the hospital within 30 days, the Affordable Care Act rewards them with higher reimbursement. Also, hospitals are pioneering what sort of content engages patients and community. Look at Mayo Clinic, they have 1.23 million Followers. True, they are a world-class brand, but it shows what is capable and a hunger for connection. Biopharma should watch hospital Twitter experiences very carefully.

In terms of content, an expert on the topic weighs in…

Alicia Daugherty, who works with the Advisory Board’s Marketing and Planning Leadership Council, points out several key strategies for hospitals that are trying to maintain vital, active Twitter feeds: “It’s all about relevancy–the care experience prompts patients to follow the hospital, and then it’s up to the hospital to sustain their attention with interesting, useful content,” Daugherty says. She separates hospitals’ most engaging tweets into three common categories:

  • Practical health advice: Daugherty notes this is easy to offer, although Twitter is somewhat saturated with health tips and tricks.
  • Unusual or counterintuitive information: These tweets can be more interesting, but harder to provide on a regular basis.
  • Content that sparks a conversation: However, the most active discussions may center on controversial topics–and that’s “usually best avoided” for hospitals, Daugherty concludes.

As an example, just look at what the Cleveland Clinic has on it’s page today…education, help, hope.

Cleveland clinic Twitter 10.30

Twitter Expands Custom Ad Emojis

Twitter introduced custom emojis during the VMAs this year, and they seem to be expanding the efforts with a new Share a Coke ad.

Share a Coke on Twitter

They also launched custom Star Wars emojis previously.

Users would need to use the ascribed hashtags in their tweets to generate the custom emojis.

Why It’s Hot: Twitter seems to have developed a paid product that provides a very clear value exchange for the consumers and brands. By customizing a product (something of a collectible) that’s attuned and relevant to present mobile behaviors, it’s likely that ad purchases and usage will increase on Twitter.

Reasons Why Millenials Follow Brands

eMarketer compiled a list of why millenials follow a brand or company on Facebook, Twitter, or Pinterest.

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Why It’s Hot

We live in a world where advertisers need to cater to their client, versus how it was years ago.  For advertisers, understanding the reasons why users follow brands allows brands to give them exactly what they want.  For example, the #3 reason why people go to the pages is to get a coupon, so utilize that knowledge!

#PrimeDayFail a Huge Success for Sarcastic Tweeters

Amazon’s notorious Prime Day on July 15 promised to have “more deals than Black Friday” but no promises were made about the quality of the items being sold. According to the tweeting masses, it felt more like your parents’ last garage sale. The result was the hashtag #PrimeDayFail and some pretty funny memes.

ABC News Link

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Not everybody, it seems, was jazzed up about buying a 55-gallon drum of personal lubricant for $1,361.

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Nor, apparently, for a family pack of brass knuckles, a Diane Keaton t-shirt (size XXL) or a plate of ham.

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Why It’s Hot

Despite Amazon’s assertions that Prime Day was a smashing success, the response on social media was highly critical of the event. Because of the speed and reach of social media, retailers can no longer get away with stunts like this without backlash. Amazon can learn from this and stage a better event next year.

Too big to ignore: LA Times hires first beat reporter to cover Black Twitter

The newspaper announced today it’s the first news organization to hire a beat reporter to cover the influential Twitter collective that is largely ignored by the mainstream media. The hiring of freelance journalist Dexter Thomas to cover Black Twitter is part of a broader push to beef up its digital side.

Managing Editor S. Mitra Kalita said that covering Black Twitter is “so much more complicated than that.” She’s right. At any one moment, the vast online culture is dominating the social network by discussing the news or initiating topics that trend on a daily, if not hourly, basis.

Stereo Williams from the Daily Beast described it as an “online culture of black intellectuals, trendsetters, and talking heads giving voice to many of the issues that 20 years ago would’ve remained far away from the mainstream media.” He points to the recent hashtag campaigns (#BringBackOurGirls) and protestors using Twitter following the deaths of Michael Brown and Trayvon Martin as how important it is to the black community. In fact, research from Pew reveals that 40 percent of black 18-to-29 year olds are active on Twitter, compared to just 28 percent of white Twitter users in the same age bracket.

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Why it’s hot:

With Twitter struggling to find its purpose recently, black entrepreneur Tristan Walker says the platform “should pay attention” to its growing community of black members.

Fan Power Resurrects Clearly Canadian!

Clearly Canadian was a wildly popular, fruity carbonated drink in the late 80s and early 90s. Every kid at the lunch table came with one of the teardrop glass bottles; but each a different flavor, with dozens available. How could they offer dozens of fruit flavors? Well, Loganberry was my favorite, and I’d never before, nor since, heard of a Loganberry. A friend and I were lamenting the loss of Clearly Canadian last weekend and she looked the company up on Facebook, on a whim. It’s back!

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In December 2013, a group started a Facebook page, then site, then Twitter account, all aimed at generating enough pre-sales to get the beverage back into production. The group did a great job of mobilizing fans and motivating them with a mix of nostalgic, 90s themed posts, as well as information about progress being made to bring the product back, including pictures of the glass bottle molds and the first bottle prototypes being made. They also offered a referral program, enabling fans to earn additional cases of product. As of May 2015, 30,000 cases had been pre-sold, production began and credit cards were charged.

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With the initial goal met, the company is now running a 15 day IndieGoGo campaign, in hopes of raising another 250k. If that goal is met, the company will put a 5th flavor into production; voted in by the investors. (Go loganberry!) A separate site has been set up for retailers and a field team is seeking distribution opportunities.

Why It’s Hot: The company successfully tapped into people’s fond memories of their product and more so, the time during which it was so popular. While nostalgia fueled the campaign, the distribution network was wholly modern; seamlessly delivered across Facebook, Twitter, a Clearly Canadian website and IndieGoGo, none of which existed when the brand was in its heyday! And now, they can add “Hot Sauce” to their list of distribution channels!

Google France Transforms Its Twitter Feed Into A Panoramic Flipbook Of Paris

Twitter is definitely the best platform to share immediate information. But, too often, creativity is left out. Google France wanted to show that Twitter could also be the host platform for cooler, more creative activities.And they did just so: they transformed their feed into a panoramic flipbook of the amazing city of Paris.It all started when Google France tweeted a picture inviting users to visit their feed and hit “J” on their keyboard.

Who know that hitting “J” on Twitter actually made the feed scroll down? And if you mix this with a clever chronological series of time-lapse photos published on your Twitter feed, hitting “J” can transform a boring feed into an amazing interactive flipbook!

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Why it’s hot:
Creative Uses of Platforms + Native Social Behavior = The Best Experiences