Mayor to review 1,000 Amazon products in bid for company’s new HQ

It’s been about a month since Amazon announced it was accepting bids from US cities to host its second major headquarters. A city that comes away with a new Amazon campus could potentially see a significant economy boost, so competition will certainly be fierce. And with the deadline for cities to submit their proposals exactly one week away, Kansas City, Missouri has emerged as perhaps the city with the most creative strategy. As noted by VentureBeatKansas City mayor Sly James purchased 1,000 products from Amazon for charity and is reviewing every single one — and the reviews very quickly pivot into why his city would be a great place for the company’s new HQ.

James explained his plan with a few videos on Twitter and also set up a URL that lets interested parties (like Amazon) see everything he’s reviewed. Products run the gamut from 22-inch wind chimes priced at only $14.99 (“I live in beautiful Kansas City where the average home price is just $122K, so I know luxe living doesn’t have to cost a ton”) to the classic kids story Alexander and the Terrible, Horrible, No Good, Very Bad Day (“Alexander had a really bad day, but here in KC, we’re ranked as one of the 20 happiest cities to work in right now…”). You get the idea.

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James just kicked the program off earlier this week, but he already has posted dozens of reviews — though a read through his entertaining Twitter feed makes it sound as if he’s not actually doing all the posting himself. But there’s little doubt this goofy but heartfelt venture is driving some positive buzz for Kansas City. Whether or not that’ll make a difference in the bidding process remains to be seen, but the city does meet enough of Amazon’s criteria that it should be in the running.

Source: Engadget

Why it’s Hot:

Going all out for your city’s economic growth means more than formal pitches, apparently. Taking to social to find humorous and creative ways to stand out is a solid idea — let’s see how it pans out for KC’s chances!

 

Twitter leaves its nest

Twitter has changed (again). It seems as though with every recent interface update, Twitter glided away from its original path. First, the favorite star was replaced by a heart, then the egg avatar was cracked and abandoned, only to be replaced by a generic profile icon and now literally everything else has changed! There’s no more perch on the birdhouse for the bird to sit on, the quill has completely vanished, and the reply is a generic speech bubble.

 

Why it’s hot:
Twitter’s interface was intriguing because it was different. But change is inevitable and supposedly the new interface is meant to drive more user interaction by making it easier to use. But is it really easier? Or are things just now unnecessarily bolded, rounded, and strangely thin? Has Twitter completely destroyed it’s nesting ground or is this just a migration towards something better?

Honestly, I’m not a big fan of the new layout – I feel as though they’re telling me to get my eyes checked because of all the unnecessary bolding going on. But I guess that’s the least of my worries when there’s an orange man with very tiny hands who thinks his 140 character Tweets about “alternative facts” are life changing.

Article: https://www.wired.com/story/twitter-redesigned-itself-to-make-the-tweet-supreme-again/

Can 4/20 Be the Healthiest Day of the Year?

When people think about 4/20, they’re probably not thinking of healthy activities, but cannabis health and wellness company, Hmbldt wants to change that—with the help of their products, of course.

The company’s product line consists of vape pens that are designed to distribute controlled hits of cannabis designed to help to alleviate common ailments such as pain and insomnia — without getting its consumers high.

Yesterday, the company rolled out “GO420,” a social effort that will highlight 420 healthy ways to enjoy April 20 via the hashtag #GO420. Gifs and videos offer tips like “Go make a dream come true,” “Go take a pottery class,” “Go tell your partner you love them,” “Go do push-ups in the park,” “Go tell your partner a sexy secret.”

Why It’s Hot

  • Putting the consumer first by leveraging what is likely their biggest moment and making it about personal health rather than buying a product.
  • Campaigns like this create excellent affinity and lifelong ambassadors for a brand.

#NuggsForCarter

Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising in popularity after high-schooler Carter Wilkerson innocently sent this tweet:

Wendy’s quickly responded “18 million,” thanks to Matt Keck, Wendy’s community manager at digital agency VML.

Other brands jumped in…

And pretty soon, the tweet was getting major media coverage, including in USA Today.

As of midday Wednesday, Mr. Wilkerson’s screenshot of his exchange with Wendy’s has garnered more than 2.6 million retweets, ranking it as the second-most retweeted tweet, according to Favstar. He only trails Ellen DeGeneres’s famous Oscars selfie tweet from 2014, which has 3.35 million retweets. VML projects Mr. Wiklerson’s tweet will eclipse Ellen’s tweet.

Mr. Wilkerson looks like a budding marketing executive. He has seized on the publicity by launching his own website where he is selling apparel like #NuggsforCarter T-shirts.

Why It’s Hot

This is a great case of an innocent tweet going viral.  It demonstrates the power of networks and a brand capitalizing on a small opportunity to get viewability.  Very cool!

A Bot That Cares

The Internet offers many means of managing stress, just as it offers a steady stream of triggers to increase it. Since November, Twitter users have been experiencing the effects of what appears to be an endless flow of news, mostly bad, often confusing. That this news can happen anytime, often at night, leads many Twitter users to refresh their stream repeatedly. Something might happen.

Follow TinyCareBot on Twitter, and receive an immediate response with a piece of advice to help you manage your day. Developed a few days after the Election by playwright and author Jonathan Sun (@jonnysun), TinyCareBot has gathered almost 70,000 followers in three months.
Why This Is Hot?
Twitter bots are economical and effective. Programable with only a modicum of coding experience, reactive Twitter bots are a way to humanize a brand’s social media presence through simple, simulated conversation.

Twitter takes stronger lead against bullying

Twitter has quietly rolled out a new ‘timeout’ feature to temporarily punish abusive Tweeters (ahem) from being able to post for a 12-hour period. “Twitter is not simply putting people in timeout for using specific words. A company spokesperson said that its teams look at an account’s behavior as opposed to simply language to determine if it’s being abusive,” according to the story.

Full story on Tech Crunch

 

 

 

 

 

 

 

 

 

 

 

 

 

Why It’s Hot
Social media has to balance free speech and harassing behavior. Critics have argued that most of them (including Twitter) have not taken a stronger stand. We’ve learned a lot of post-election lessons about fake news, echo chambers and egomaniacal bullying. Offenders may threaten to leave the platform, but more than likely they’ll just begin to curb their behavior and made cyberspace a less depressing place to spend time.

Madewell’s next designer collab to come early for social followers

Madewell launches capsule collections with designers every few months. For its newest partnership with Daryl K., launching February 10, the shop is trying something new– giving its social media followers two days to shop the collection before everyone else.

Here’s how it works: Madewell is promoting the collection on Facebook, Twitter, and Instagram using hashtag #MadewellxDarylK. The hashtag and posts will direct to a landing page to collect followers’ email addresses. On the morning of the 8th, they’ll receive special access to the pre-sale site.

Why it’s hot: designer collaborations are notorious for selling out the day they launch– H&M x Balmain, Alexander Wang for Target, etc. Oftentimes, the only way to get one’s hands on a coveted item is to buy one that’s been marked up on Ebay. Allocating extra days for the most loyal fans to have a chance to purchase will keep them coming back to the brand.

Source: https://digiday.com/brands/madewell-releasing-next-designer-collection-early-social-followers/ Screen Shot 2016-02-05 at 9.32.28 AM

Twitter Launches New Logged OFF Experience for Users Across the Globe

Every month, over 500 million people visit Twitter to see what’s happening around the world. From conversations around live events to breaking news to pandas playing in the snow, and they want to make great content accessible for everyone — even if a user is not signed in. Twitter announced improvements to twitter.com that will bring those great Tweets to even more people across the globe.

Twitter rolled out a home timeline to people across 23 countries* who visit the twitter.com homepage on their mobile devices. Before, a user could see individual Tweets but it was hard to discover stories and conversations happening on Twitter without signing in. Now, you can check out a news story as it unfolds, dive into the play-by-play discussions around a game, and then come back again to see that exchange between two rappers everyone’s been talking about. It’s real-time and straight from the source, just like the Twitter experience for those who log in.

https://twitter.com/twitter/status/694597128895614976

Twitter has also expanding their refreshed twitter.com homepage on web, which is already available in the US and Japan, to every country noted below. Now, anyone can explore and discover different topics and stories as they occur, including some that are tailored just for you based on your location and activity on Twitter.

 

 

Why It’s HOT: Twitter has grown beyond driving users to sign up for an account and has expanded their relevance to all mobile and desktop web users as a credible news source. For marketers, it will mean understanding the parameters for content to be chosen by Twitter to feature on the homepage blog. Currently, Twitter has only also gone the extra mile of personalization, including the ability for users to discover content organically as well as content tailored to their location or activity on Twitter. This will dramatically impact the way in which content “lives” on the platform. Content Discoverability will exponentially extend the life cycle of a tweet. Marketers will need to adjust their content strategy to consider it’s long term relevance when appropriate.

 

 

Source: Twitter

What is Twitter good for?

This past Wednesday, Kanye West had his most recent Twitter tweetstorm rant. This time, directed to Wiz Khalifa.

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For the past few weeks, there have been countless think pieces on what Twitter must do to save itself. Twitter, as a company, has a lot of challenges ahead of itself, but if you want to ask the question what Twitter is good for – this is it. This Kanye West tweetstorm was a cultural moment that took the internet by storm. A moment that could’ve only happened on  Twitter.

To fully embrace Twitter, as a platform, you have to be in-the-moment. So much of the content on Twitter is off-the-cuff commentary, live reactions, people from around the world coming together over one single topic to share love, humor, information and sometimes even hate.

The beauty of the true real-time nature of Twitter is that if you didn’t watch Kanye’s rant in real-time, you missed out. And you missed out on a moment that blew up beyond Twitter and into the wider culture.

A Diamond in the Rough: Tiffany’s Approach to Twitter

In the past year, Tiffany has become Twitter’s top luxury brand and increased its followers by 30 percent by providing users with product updates that come from a genuine voice rather than a promotional one. The brand approaches the 140 character limit as delicately as its products—using each word carefully to deliver a message in an engaging way.

A report from Engagement Labs recently ranked Tiffany & Co. as the most engaging luxury brand on Twitter, primarily driven by its #WillYou engagement ring hashtag. Tiffany & Co. offers a winning combination of product and entertainment to inform fans while not coming off as a billboard. The tweets also maintain the brand’s witty voice throughout. According to the VP and Creative Director of Global Digital Marketing at Tiffany & Co., often its these culturally relevant and colloquial tweets that perform the best.

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Why does it standout? The brand does what many others struggle to do—find a way to use Twitter to promote content without losing that brand voice. And all under 140 characters. Even championed brands like Nike are considered to be one of the worst brands on Twitter with overly-promotional posts that lack the brand’s strong voice.

Why It’s Hot: Tiffany & Co.’s Twitter success can be attributed to its willingness to step away from its products and engage in more meaningful, authentic ways with fans. While it is hard for businesses and brands to let go of their product goals, this case study proves that doing so can actually increase brand loyalty. Tiffany & Co.’s Twitter voice is now as precious and coveted as one of the tiny blue boxes.

 

Source: http://digiday.com/brands/tiffany-co-found-twitter-voice/

 

Eulogy for Standalone Apps

A few days ago, TechCrunch wrote a eulogy for standalone apps from tech giants like Facebook, Google and Twitter. Some of the apps that “died” this year were Carousel, Slingshot, Songza and Mailbox.

Facebook made some waves this week as well when it announced it is closing Creative Labs, which was the production segment behind apps like Moments, Paper, Rooms and Riff.

Why It’s Hot: It’s difficult to predict which apps will become popular or not, but in these tech giants’ cases, we can see that many of these apps were often inorganic to the platform or copies of more popular apps, like Snapchat. Dropbox had acquired Mailbox when it was still in its development phase, which likely restricted its full formation. With Twitter’s #Music, which was closed last year, it was clearly a latecomer to an already competitive landscape, with Spotify and Apple Music joining in the mix. It’s interesting to observe which apps would be successful in an increasingly innovative and busy industry.

Can Twitter really tell you which hospital offers the best care?

Healthcare and Social is a fast-changing landscape. While Biopharma manufacturers have been slow to adopt social strategies and presence many hospitals use Twitter aggressively to engage with their patients, and influence hospital choice through seeking satisfaction comments. This is certainly true with “Likes” on hospital Facebook pages. But a “Like” in some ways is more passive than a posted Tweet. The Tweet is often a more immediate post hospital care reaction and has a ripple effect. Amazingly enough, as of early 2015, nearly half of all U.S. hospitals have Twitter accounts.

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 One study, which was published this month in the journal BMJ Quality and Safety, (http://goo.gl/dkkmB7) examined whether Twitter could be a reliable, real-time indicator of hospital quality. The study, researchers crowd-sourced U.S. hospital Tweets to determine whether their overall sentiment could denote quality of care.

The study found a positive sentiment correlation to the use of Twitter.  They also observed that smaller hospitals in more rural settings had deeper engagement, which makes sense as a local issue. But a true disconnect was unearthed: Twitter sentiment was not associated with Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) ratings but just having a Twitter account was. So, while positive engagement helps the hospital brand equity and reputation, the government’s own ratings do not yet measure it. So why have a Twitter account? Simple: engagement drives business in a world of customer-focused healthcare insurance.

Another study concluded that Twitter had a very positive impact on the overall goal and metrics the hospitals use. From “Tweeting and Treating: How Hospitals Use Twitter to Improve Care.” (http://www.ncbi.nlm.nih.gov/pubmed/26217995), Dr. Frederick, July 2015.

“Savings opportunities are generated by preventing unnecessary office visits, producing billable patient encounters, and eliminating high recruiting costs. Communication is enhanced using Twitter by sharing organizational content, news, and health promotions and can be also a useful tool during crises. The utilization of Twitter in the hospital setting has been more beneficial than detrimental in its ability to generate opportunities for cost savings, recruiting, communication with employees and patients, and community reach.”

As it turns out, Twitter is also a pretty good gauge of hospital quality. The study found that “hospitals that people liked on Twitter were also doing better at not having patients come back within 30 days – one of the indicators of care quality.” Twitter logo h sauceWhy is this hot? Adoption of Social in Biopharma manufacturers is far behind that of hospitals. Also, hospitals are being held to ever-increasing quality-of-care metrics – these metrics act as badges of honor but are needed to attract patients to their services. If they keep patients from being re-admitted to the hospital within 30 days, the Affordable Care Act rewards them with higher reimbursement. Also, hospitals are pioneering what sort of content engages patients and community. Look at Mayo Clinic, they have 1.23 million Followers. True, they are a world-class brand, but it shows what is capable and a hunger for connection. Biopharma should watch hospital Twitter experiences very carefully.

In terms of content, an expert on the topic weighs in…

Alicia Daugherty, who works with the Advisory Board’s Marketing and Planning Leadership Council, points out several key strategies for hospitals that are trying to maintain vital, active Twitter feeds: “It’s all about relevancy–the care experience prompts patients to follow the hospital, and then it’s up to the hospital to sustain their attention with interesting, useful content,” Daugherty says. She separates hospitals’ most engaging tweets into three common categories:

  • Practical health advice: Daugherty notes this is easy to offer, although Twitter is somewhat saturated with health tips and tricks.
  • Unusual or counterintuitive information: These tweets can be more interesting, but harder to provide on a regular basis.
  • Content that sparks a conversation: However, the most active discussions may center on controversial topics–and that’s “usually best avoided” for hospitals, Daugherty concludes.

As an example, just look at what the Cleveland Clinic has on it’s page today…education, help, hope.

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Twitter Expands Custom Ad Emojis

Twitter introduced custom emojis during the VMAs this year, and they seem to be expanding the efforts with a new Share a Coke ad.

Share a Coke on Twitter

They also launched custom Star Wars emojis previously.

Users would need to use the ascribed hashtags in their tweets to generate the custom emojis.

Why It’s Hot: Twitter seems to have developed a paid product that provides a very clear value exchange for the consumers and brands. By customizing a product (something of a collectible) that’s attuned and relevant to present mobile behaviors, it’s likely that ad purchases and usage will increase on Twitter.

Reasons Why Millenials Follow Brands

eMarketer compiled a list of why millenials follow a brand or company on Facebook, Twitter, or Pinterest.

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Why It’s Hot

We live in a world where advertisers need to cater to their client, versus how it was years ago.  For advertisers, understanding the reasons why users follow brands allows brands to give them exactly what they want.  For example, the #3 reason why people go to the pages is to get a coupon, so utilize that knowledge!

#PrimeDayFail a Huge Success for Sarcastic Tweeters

Amazon’s notorious Prime Day on July 15 promised to have “more deals than Black Friday” but no promises were made about the quality of the items being sold. According to the tweeting masses, it felt more like your parents’ last garage sale. The result was the hashtag #PrimeDayFail and some pretty funny memes.

ABC News Link

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Not everybody, it seems, was jazzed up about buying a 55-gallon drum of personal lubricant for $1,361.

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Nor, apparently, for a family pack of brass knuckles, a Diane Keaton t-shirt (size XXL) or a plate of ham.

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Why It’s Hot

Despite Amazon’s assertions that Prime Day was a smashing success, the response on social media was highly critical of the event. Because of the speed and reach of social media, retailers can no longer get away with stunts like this without backlash. Amazon can learn from this and stage a better event next year.

Too big to ignore: LA Times hires first beat reporter to cover Black Twitter

The newspaper announced today it’s the first news organization to hire a beat reporter to cover the influential Twitter collective that is largely ignored by the mainstream media. The hiring of freelance journalist Dexter Thomas to cover Black Twitter is part of a broader push to beef up its digital side.

Managing Editor S. Mitra Kalita said that covering Black Twitter is “so much more complicated than that.” She’s right. At any one moment, the vast online culture is dominating the social network by discussing the news or initiating topics that trend on a daily, if not hourly, basis.

Stereo Williams from the Daily Beast described it as an “online culture of black intellectuals, trendsetters, and talking heads giving voice to many of the issues that 20 years ago would’ve remained far away from the mainstream media.” He points to the recent hashtag campaigns (#BringBackOurGirls) and protestors using Twitter following the deaths of Michael Brown and Trayvon Martin as how important it is to the black community. In fact, research from Pew reveals that 40 percent of black 18-to-29 year olds are active on Twitter, compared to just 28 percent of white Twitter users in the same age bracket.

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Why it’s hot:

With Twitter struggling to find its purpose recently, black entrepreneur Tristan Walker says the platform “should pay attention” to its growing community of black members.

Fan Power Resurrects Clearly Canadian!

Clearly Canadian was a wildly popular, fruity carbonated drink in the late 80s and early 90s. Every kid at the lunch table came with one of the teardrop glass bottles; but each a different flavor, with dozens available. How could they offer dozens of fruit flavors? Well, Loganberry was my favorite, and I’d never before, nor since, heard of a Loganberry. A friend and I were lamenting the loss of Clearly Canadian last weekend and she looked the company up on Facebook, on a whim. It’s back!

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In December 2013, a group started a Facebook page, then site, then Twitter account, all aimed at generating enough pre-sales to get the beverage back into production. The group did a great job of mobilizing fans and motivating them with a mix of nostalgic, 90s themed posts, as well as information about progress being made to bring the product back, including pictures of the glass bottle molds and the first bottle prototypes being made. They also offered a referral program, enabling fans to earn additional cases of product. As of May 2015, 30,000 cases had been pre-sold, production began and credit cards were charged.

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With the initial goal met, the company is now running a 15 day IndieGoGo campaign, in hopes of raising another 250k. If that goal is met, the company will put a 5th flavor into production; voted in by the investors. (Go loganberry!) A separate site has been set up for retailers and a field team is seeking distribution opportunities.

Why It’s Hot: The company successfully tapped into people’s fond memories of their product and more so, the time during which it was so popular. While nostalgia fueled the campaign, the distribution network was wholly modern; seamlessly delivered across Facebook, Twitter, a Clearly Canadian website and IndieGoGo, none of which existed when the brand was in its heyday! And now, they can add “Hot Sauce” to their list of distribution channels!

Google France Transforms Its Twitter Feed Into A Panoramic Flipbook Of Paris

Twitter is definitely the best platform to share immediate information. But, too often, creativity is left out. Google France wanted to show that Twitter could also be the host platform for cooler, more creative activities.And they did just so: they transformed their feed into a panoramic flipbook of the amazing city of Paris.It all started when Google France tweeted a picture inviting users to visit their feed and hit “J” on their keyboard.

Who know that hitting “J” on Twitter actually made the feed scroll down? And if you mix this with a clever chronological series of time-lapse photos published on your Twitter feed, hitting “J” can transform a boring feed into an amazing interactive flipbook!

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Why it’s hot:
Creative Uses of Platforms + Native Social Behavior = The Best Experiences

Self-Tweeting Potholes Troll City Officials, Urge Them To Fix Roads

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Panama City has a pothole problem. Its roads are full of cracks, pockmarks, and craters, all of which turn a simple drive into an automotive obstacle course. Drivers are forced to dangerously swerve around the offending holes, or risk serious damage to their car’s suspension system. But while potholes represent a serious detriment to public safety (to say nothing of municipal beautification and civic pride), they’re often towards the bottom of the totem pole when it comes to a city’s allocation of funds and resources.

To ensure their city’s streets don’t erode to the point of (further) undriveability, Panamanian news station Telemetro Panamá partnered with P4 Ogilvy & Mather to give local drivers a reason to steer over—not around—potholes, all in the hopes of shaming municipal officials into action.

Across Panama City, a series of pressure-sensitive devices have been placed inside a number of particularly hazardous potholes. When run over by a car, these devices automatically tweet snarky messages directly at Panama’s Department of Public Works.

The campaign seems to be working. As Adweek points out, officials have begun publicly addressing the growing pothole problem.

Source:Good.com

Why It’s Hot

This is just the latest in a series of innovative, bottom-up campaigns to fight unsafe street conditions in cities around the world. In Manchester, England, for example, a mysterious do-gooder known as “Wanksy” has taken to drawing giant penises around local potholes to spur that city’s officials into action. Meanwhile, Canadian high schooler David Ballas has invented an ideal pavement filler, made of a unique combination of asphalt and chicken feathers, which resists the moisture responsible for creating potholes in the first place.

Periscope Live Feeds from Around the World

According to Mashable.com, Periscope, the live video streaming app was just updated to make it “possible to jump in and out of live streams across the globe.”

You can hop from Paris where you can watch people at the Eiffel Tower to a restaurant in Brazil by browsing the map for these locations and pop into people’s streams at your leisure.

“The app is now at version 1.1 and has support for 29 languages. The update also lets you replay streams instantly, without having to wait for the video to upload. Another new feature lets you tweet a link to streams you’re watching.”

Read more here.

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Why It’s Hot

While this is a big update for Periscope, the article notes that the app is still pretty bare. Users can search for people to follow, but can’t search for streams by hashtag, for example, despite the acquisition by Twitter.

“Periscope was launched just as competing live-stream app Meerkat was picking up steam. Meerkat was hyped to be the next breakout app until Periscope launched and took off quickly.”

Brands such as Spotify and Mountain Dew have already jumped on the Periscope bandwagon.

 

What if you were Dating a Social Media Site?

What would it be like if you went on a date with a social network? That’s the question answered in this very funny video, produced by up and coming YouTube star Emma Blackery, and it turns out, Google+ would be very, very needy indeed. So, we should clarify here. In the video, Emma shows what would happen if you were on a date with a person who exhibited the stereotypical qualities of a particular social website. It’s shockingly accurate.

** Caution: Video contains some offensive language **

What do we have? Instagram is obsessed with taking pictures of food, Facebook wants to know whether you know this other person, Snapchat’s bound by the clock, Twitter needs attention, and Tumblr — well, we don’t want to say in case we cause offense. This description doesn’t do the video any justice, and it’s far more cutting; so just watch it, and have a good laugh at poor old Google+.

How reasonable are her depictions of social networks? They’re pretty spot on, highlighted by the real world gulf between the number of active Facebook users and Google+ — the butt of Emma’s cruelest observations — users. Facebook claims it sees 936 million active users each day, and a giant 1.44 billion monthly active users.

Google+ may boast more accounts — 2.5 billion, apparently — but according to recent research a tiny percentage of these accounts actually post anything on a regular basis. It’s estimated there are around 111 million active accounts, and just 6.7 million have 50 or more posts on them in total. No wonder Google+ is crying out for attention.

Why Its Hot:

We know each channel has pros/cons and it’s own vibe. It’s very clever to personify these well-known outlets and call out, well… mostly weaknesses. But the sharable quality of this video is hard to ignore – the author received half a million views in the first two days and now has over 1 million YouTube followers.

Source and to read more: http://www.digitaltrends.com/social-media/dating-a-social-network-video-news/#ixzz3bT98Iopd

The Colonel takes over Twitter

Colonel Sanders needs a little help with the Twitter.

The KFC colonel, who was recently revived as the chain’s advertising star, took over its feed Wednesday afternoon, saying he was excited to offer some “clear and concise communication” directly to the brand’s fans. Some 18 tweets later, it’s clear he needs to work on the concise part.

Along the way, though, he did manage to quote his own business philosophy, called “The Hard Way,” in its entirety. And indeed, this is the hard way to do Twitter—but maybe it will pay off in the long run.

See the tweets below.

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Why it’s hot:

This is a creative use of the channel.  It goes against everything we are told about how to use Twitter, but it worked for KFC.  The brand leveraged its equity and told their story in a unique way that got the attention of the Twitter-sphere.  It all goes back to understanding your brand and doing what works even if it goes against the ‘norm’.

Source: Adweek

Google Adds Tweets to Mobile Searches

On Tuesday, Google and Twitter announced that they are partnering up to enable the search engine to have tweets emerge to the forefront in search results.

In an effort to start their update, Google will be integrating this feature into their mobile search on both iOS and Andriod apps. Don’t worry though because Google’s regular web search will follow suit.

This type of searchability will allow users to obtain trending/popular tweets given a keyword without having to search directly through Twitter to look up specific Twitter accounts, hashtags or tweets concerning given topics.

“If you want to search for a particular handle, for example, you can simply search “NASA Twitter” to view the handle and account’s most recent tweets. Searching for specific hashtags or other topics that may be trending will also turn up Twitter results.”- Karissa Bell

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Why It’s Hot

As if finding brands on social media wasn’t easy enough, Google just made things a whole lot easier. People will be able to use Google as a source to gain real-time info now! Twitter content will become more engaging considering that tweets will be exposed to a global audience.

T-Mobile’s #NeverSettle Campaign Against Verizon Backfired

When it comes to taking shots at its larger rivals, T-Mobile never settles.The Uncarrier was hoping to turn Verizon’s #NeverSettle slogan on its head with its subtweetish #NeverSettleforVerizon hashtag campaign.

Instead, the hashtag seemed to do the impossible: create a backlash and drum up more good will for its Goliath competitor. The clicks on the hashtag and the vast majority of tweets are mocking the carrier for featuring Verizon so prominently in its ad. Some are even outright offended by the snideness of the campaign. Others seem to be disgruntled ex-customers who have left T-Mobile for other carriers.

T-Mobile ended up pulling their ad early.

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Why It’s Hot

Brands have to tread lightly when it comes to bashing their competitors and this is just another example of how not doing so can backfire. In fact, most people stood up and supported Verizon in this case leading T-Mobile to pull their $200,000 promoted tweet.

Source

Tweet an Emoji For Your Next Pizza Order

I like emojis, I love pizza and I adore convenience. Soon Domino’s will be combining the three by enabling consumers to directly place an order by tweeting the pizza emoji to the food chain.

The company states it is rolling out the tweet-for-pizza feature in an effort to engage tech-savvy, busy young consumers. Other companies, such as Starbucks and the Miami Dolphins, have also used Twitter as an ordering platform but purely for short-term or testing purposes. However, it seems for Domino’s this feature is here to stay.

The tweet-for-pizza feature will debut later this month.

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Why It’s Hot:

Facilitating a 5-second exchange that ends with a pizza at my door is SMOKING. But beyond that it’s truly about convenience: Domino’s has progressed from phone ordering, to online, to a stand-alone app (that also allows voice ordering) and now to this. Domino’s is continuously meeting its consumers where they are, as 50% of the pizza orders take place digitally.

Read more here.

KIND Movement

“For Military Appreciation Month, KIND Snacks has partnered with robot-printing tech startup Bond to transform your thank-you tweet to a U.S. military member or veteran into a personal, handwritten note. Bond’s handwriting robots will transcribe any military thank you with the hashtag #thankskindly.” – Matt Petronzio

For all tweets sent throughout May with #thankskindly, KIND will donate $1 to Cell Phones for Soldiers. This program provides free communication services to active-duty military members and veterans across the country.

Since the campaign’s launch on May 1st, KIND has raised over $500 through tweets. That’s not a bad start considering that there goal is 10,000 by May 31st.

Why It’s Hot

This is a very simple idea that shows how brands can use their marketing efforts to do GOOD. The KIND Movement is a perfect example of this and its something that all brands should consider in order to improve their voice on social media. LOVE THIS IDEA!

Social Doom & Gloom? Not so fast…

 

Social Media Companies Take a Beating as Results Fall Short:

A trio of social media stocks is getting pummeled this week, a sign that Wall Street may be unwilling to overlook missteps at some of its Internet darlings.

LinkedIn on Thursday plunged as much as 25 percent in after-hours trading after the professional social networking company forecast second-quarter sales that were weaker than Wall Street estimates. (Unlike many other social media companies, LinkedIn doesn’t depend on online advertising for its performance. On Thursday, the company posted a 35 percent jump in sales for the first quarter, exceeding estimates, with growth from services it sells to recruiters and premium subscriptions.)

The drop followed the declines of two other social networking companies:

Twitter shares are down around 25 percent this week after the company reported quarterly sales that fell short of expectations. (Twitter has had particular difficulty in the last few months persuading marketers to buy ads designed to prompt the viewer to take an action, like downloading an app or buying a product. The company’s inconsistent performance has intensified scrutiny of Dick Costolo, the chief executive, who has vowed to speed up product releases to attract new users and advertisers to Twitter.)

The local reviews site Yelp plummeted 23 percent on Thursday, a day after it too posted sales that disappointed Wall Street. (Yelp, which collects user reviews about restaurants and other local services, reported late Wednesday that its ad sales and user growth decelerated during the first quarter. The results suggested that it will be more challenging than expected to make money from the millions of people who check its free listings.)

Not all social media stocks are getting swept up in the maelstrom.  Facebook, which posted quarterly results last week, also reported sales that were lighter than Wall Street expected. Yet its stock withstood the headwinds, as Facebook continues to pull away from competitors by adding users to its main social networking site, as well as its Instagram photo-sharing app and WhatsApp messaging service. The company also is making money off newer lines of business, like video advertising.

Why it’s hot:

Robert S. Peck, an Internet analyst with SunTrust Robinson Humphrey, said in an e-mail that the stock declines this week were company-specific, rather than a reflection of broader investor dissatisfaction with social networking or technology.

The performances illustrate the way investors are questioning whether social media companies can keep their growth rates vigorous enough to justify their valuations. The stocks of all three companies had traded at relatively high levels, reflecting Wall Street’s giddy projections. Yet all three shattered that perception in their own way. And while many of these stocks are often volatile, with investors on edge about the weak economy, interest rates and other issues, shareholders increasingly have little tolerance for the slightest misstep

#DONATE

“#DONATE is new and exciting technology that lets your supporters donate to you directly through social media platforms like Twitter. #DONATE finally removes the barriers of giving through social so you can monetise your social following for the first time.”- Good Agency

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Read More: http://www.huffingtonpost.com/2015/04/17/donate-charity-social-media-platform_n_7089280.html?utm_hp_ref=social-media

Why It’s Hot

By retweeting a simple tweet and linking your Twitter account to Paypal, charities will have a better chance to increase the number of donations and generate share-worthy content.

A Sign That Tidal is Toast: Kanye’s Deleting His Tweets

Just a month after its high-profile announcement, the music streaming service Tidal has not been the overwhelming success that Jay Z may had hoped for. Priced at twice the cost of Spotify, and with a fraction of the library, who could have imagined such a service would flop?

Kanye sure didn’t, but now everyone’s favorite rapper/fashionista/ego-maniac is now trying to put distance between himself and streaming service: starting with his Twitter feed.

BGR reports that Kanye has purged his feed from any mention of the service, and changed his profile photo from the Tidal logo to an old album cover.

A Twitter breadcrumb.

A Twitter breadcrumb.

We’ll see if Tidal can turn it around or whether more artists start turning their backs.

Why It’s Hot

Kanye’s swift turnaround is showing how critical success needs to be when pairing branded launches with celebrity endorsement. Influencers like Kanye depend on maintaining credibility with the publicity they create; if a product fails, or a launch is botched, their image is at risk. Kanye is just an example for how new media habits are changing with promotions online, and the importance that “getting it right” really has to maintaining advocates. Even your biggest supports will abandon you quickly.

Source: BGR

Twitter Redesigns its Homepage to Lure In New Users

Twitter launched a new homepage this week designed specially for visitors who are not logged in to an account. The redesign offers real-time content from popular Twitter accounts for a similar experience to that of users who are logged in.

Read more via Venture Beat.

Why It’s Hot: Twitter found that the number of new birds joining the flock was down and sought to fix that. The company hatched the redesigned homepage solution with the hope that if the homepage is more engaging, more visitors will sign up and become active users. Since engagement is key to growing and maintaining a user base, it’s no surprise that Twitter is trying to engage visitors to its main site.

But rather than outwardly attempt to persuade people to start tweeting, the new homepage seems like a more effective way to reach site visitors by showing them what their experience could be like. Instead of telling people what benefits they’ll enjoy by using certain products or services, just show them.

The redesigned homepage is currently only available on the desktop website and its launch is limited to the U.S., but Twitter says that it intends to bring the homepage to more places over time.