Regardless of how you feel about social distancing, our feelings about sharing open spaces with strangers has changed. In one short week, we have been retrained on how to interact with the rest of society. For those who aren’t used to staying as far away from other people as possible, it must be tough.
For this reason, it is very strange to see tv commercials or tv shows where people are not practicing social distancing guidelines. It’s triggering to see a tv ad where people are hanging out at a restaurant or attending a sporting event without kinda freaking out.
Why It’s Hot
All of these ads were produced months before we had even heard of the phrase “social distancing.” It will be interesting to see how this will impact marketing and advertising in the coming months.
Birds Eye is launching a line of meat-free burgers, meatballs, and sausages. To announce the new products in the UK, they’re taking the comedic angle of vampires enjoying the taste:
Birds Eye is already present in 75% of British households, but only 35% of households are currently buying frozen meat-free products. They hope that rather than a “preachy” message, they can convince families to give meat-free a try by entertaining them.
Why It’s Hot
The meat-free frozen market is seeing 15% yearly sales growth, but most companies are not attempting to appeal to a wide-range market in this way. Making meat-free fun and approachable can appeal to new consumers.
Amazon revealed its Alexa Super Bowl spot this week, and as you can see above, the premise is – imagine what it would be like if you were speaking to various celebrities instead of what at this point is a borderline monotone, virtually personality-less Alexa. There’s the anthemic 90-second version above, plus 30-second editions focused on specific personalities like you see below.
Why It’s Hot:
In a world where we’ll inevitably rely on speaking to digital assistants, why wouldn’t Amazon, Google, or any others give you the ability to choose your assistant’s voice and personality? And, why didn’t Amazon do it as part of this campaign? We’ve seen it in concept videos, but is this more than just an ad? Having GPS directions read to you by Arnold Schwarzenegger is one thing, but a true assistant you can interact with is a much different scenario. When can we expect this eminently possible future?