TripAdvisor is overhauling their website and mobile app to be an all-in-one travel inspiration, planning and booking platform. Launching later in 2018, the redesign will include a new social feed aimed at giving each user a personalized, seamless experience.
People will be able to follow their friends as well as brands in the new feed. Over 500 partners are on board for launch, including publishers like National Geographic, The Travel Channel, and The Knot, and influencers like Giada De Laurentiis and TravelBabbo.
Content in the feed will include articles, videos, and recommendations that will help people discover new places. As members are planning a trip to a specific destination, they’ll see content relevant to the location and their interests. They can then save content into wish lists and itineraries, and ultimately book travel and experiences.
Why It’s Hot
60% of people booking travel online are already going to TripAdvisor. Building on their success with a social experience and the trusted expertise of publishers and influencers can only strengthen the platform.