TripAdvisor is Relaunching as a Social Hub

TripAdvisor is overhauling their website and mobile app to be an all-in-one travel inspiration, planning and booking platform. Launching later in 2018, the redesign will include a new social feed aimed at giving each user a personalized, seamless experience.

People will be able to follow their friends as well as brands in the new feed. Over 500 partners are on board for launch, including publishers like National Geographic, The Travel Channel, and The Knot, and influencers like Giada De Laurentiis and TravelBabbo.

Content in the feed will include articles, videos, and recommendations that will help people discover new places. As members are planning a trip to a specific destination, they’ll see content relevant to the location and their interests. They can then save content into wish lists and itineraries, and ultimately book travel and experiences.

Why It’s Hot

60% of people booking travel online are already going to TripAdvisor. Building on their success with a social experience and the trusted expertise of publishers and influencers can only strengthen the platform.

Source: https://tripadvisor.mediaroom.com/2018-09-17-The-New-TripAdvisor-Goes-Social-Gets-Personal?m=58834

Snapchat introduces Context Cards

Snapchat is introducing Context Cards, a way for users to see reviews and maps of where their friends are checking in. From there you can make reservations or call the retail locations.

Why It’s Hot?

Snapchat kind of exists in a world of its own and anytime it integrates with other apps and plays nice, it’s a boon for marketers. This integration is pretty seamless and seems like a great way to bring in the larger internet snugly into the new “maps” piece of the Snapchat world. I hope Snapchat always sticks to their guns, and keeps their interface contained, as they continue to incorporate into the larger picture.