Virtual Travel: Webcams activated around the world are giving millions of shut-ins access to new ways of keeping cabin fever at bay. A low-fi solution for people facing bandwidth challenges, or burned out on Netflix.
Why It’s Hot: In a world where people are disconnected from one another in so many ways – unified by a common tragedy, but primarily “seeing” one another through the lens of news media – it’s nice to nice to have real, unfiltered reminders of the amazing and beautiful things that are still out there, connecting us all to one another.
As more cities around the world feel the effects of the coronavirus and government shutdowns, virtual travel is becoming more of a necessity. Cities and hotels around the world are opening up webcams, so you can tap into life far, far away from your own home. These live streams let you see Hawaii’s oceans, Croatia’s islands, Tokyo’s streets, and Kenya’s highlands (among others) in real time, making it even easier to picture yourself in far-off places. So grab a plate of your favorite food, snuggle up in your comfiest chair, and get ready to virtually visit some seriously beautiful destinations.
Easily one of the higher-quality videos on this list, Webcam Sydney provides a gorgeous livestream of the Sydney Harbour. You can easily spot the Sydney Opera House, Sydney Harbour Bridge, Circular Quay, and The Rocks in the panoramic shot; make sure to sneak a peak when the sun goes down (which is about when the sun comes up in the U.S.) to see the harbor’s glittering nighttime lights.
Trying to spot the elusive Northern Lights usually involves camping out in the cold in the middle of the night, desperately hoping for perfect weather and conditions (and even then it still might not happen). This Northern Lights webcam in Manitoba, Canada, makes the process much easier, letting us watch the night sky from the warmth of our homes. If the idea of waiting for a spark of light on your computer screen is still too much effort, the site also shows a highlights reel and lets viewers post screenshots of their findings.
Possibly the most famous fountain in the world, the Trevi Fountain is a Baroque masterpiece depicting Neptune atop a chariot pulled by sea horses. The Roman landmark is typically surrounded by masses of tourists, but currently sits quiet thanks to Italy’s nationwide lockdown. The resulting livestream really shows off the fountain’s design—and it’s strangely relaxing, too.
The Yosemite webcam is one of our favorites. It streams the 2,424-foot-tall waterfall’s top section, Upper Yosemite Falls, in its scenic, roaring glory. The peak flow occurs in early summer as the snow starts to melt, but it’s looking pretty awesome right now.
Sailboats, yachts, sunsets: What more could you want while stuck at home? This webcam gives viewers an all-encompassing look into the waterfront life of Bermuda‘s historic Royal Naval Dockyard, which is still used to house cruise ships, museums, and artsy shops.
Get sweeping views of Toronto from this webcam located on top of the CN Tower, the city’s tallest—and most iconic—landmark at 1,815 feet. You can switch between east- and west-facing cameras, letting you see Lake Ontario, the Toronto Islands, the Royal Ontario Museum, and much more.
The country’s most popular island for nightlife and yachters, Hvar is also Croatia’s sunniest spot. Luckily for those of us stuck with cramped quarters and cloudy weather, the Croatian island offers a 24/7 panoramic webcam showing off its port and the Pakleni islands in the distance. The view is especially gorgeous during sunrise and sunset.
Thailand has just about everything we’re craving right now: Beautiful beaches, rich culture, and some of the most luxurious resorts on the planet. The Tourism Authority of Thailand has a live stream view conveniently located on YouTube, where people can take a look at a number of Thai destinations (arranged in a tidy collage) from the comfort of their home.
The beach is the main attraction at NIZUC Resort & Spa, located on the northeast tip of the Yucatán Peninsula. Anyone craving some waves and sunshine can now tune into the resort’s live webcam, which offers a perfect shot of the shoreline and stretches of water.
The Japan National Tourism Organization is currently encouraging people to satisfy their wanderlust remotely, with virtual experiences showcasing the best of the country. Our favorite is the Shibuya Crossing webcam, which overlooks Tokyo’s busiest intersection. It’s not quite as crowded as usual these days, but it’s still pretty crowded by current social-distancing standards—you might even end up grateful for your quarantine situation after watching the “Shibuya scramble” for a few seconds.
Bring some real-time Hawaiian surf into your living room, courtesy of rental company Great Vacation Retreats. Their webcam faces the popular PKs surf break on Kauai, showing off the island’s natural landscapes among the killer waves.
While most of Niagara’s tours and visitor facilities are closed (on both the Canadian and U.S. sides), the surrounding state parks and trails are still open—for now, at least. But if you want to practice true social distancing, we recommend checking out the Niagara Falls live webcam, presented by the Hilton Fallsview Hotel in Ontario. The sound of the crashing water is pure white noise bliss, and the camera’s aerial view is better than what you’d see in person.
Like many major cities around the world, Amsterdam has closed its attractions, restaurants, and bars to curb the spread of COVID-19. We love this webcam of Dam Square (the city’s hopping central spot), which oscillates to provide great shots of the area’s streets, sculptures, and stunning architecture. And if you’re feeling really lonely, there are still a few residents strolling around.
Situated in the highlands of central Kenya, the Mpala Research Centre is a 48,000-acre “living laboratory” that welcomes scientist and researches from around the globe. Their webcam provides a 24/7 feed of one of the watering holes on their property, where you’re pretty much guaranteed to spot hippos, leopards, zebras, and more at any given moment. (I’m watching three very hungry giraffes as I type this.)
Do you want even more action in your livestream life? Be sure to check out our compilation of wildlife webcams around the world, showcasing elephants in South Africa, endangered gorillas in the Democratic Republic of Congo, and tons of sea creatures in zoos and aquariums. The eerily hypnotic sea jelly cam at California’s Aquarium of the Pacific is a personal favorite.
Delta Airline is adopting new screen technology to add another layer of personalization to customer journeys.
Delta has struck up a partnership with technology company Misapplied Sciences to launch the Parallel Reality beta experience for flyers at Detroit Metropolitan Airport. Parallel Reality displays are an opt-in technology which, according to Misapplied Sciences, allow ‘a hundred or more’ consumers to view personalized content tailored to their unique journey needs via a single screen.
For Delta, adopting this technology means providing new way-finding opportunities: from displaying only relevant flight information to the viewer and translating that information into a language of the consumer’s choice.
For the beta launch in Detroit, almost 100 customers will be able to view content personalized to their needs. The partnership was announced at CES 2020, which makes Delta the first airline to keynote and exhibit at the event.
Why it’s hot: Delta is taking an existing technology and transforming it into a tool to improve customer experience. It’s taking the idea of one-to-one communication and personalization to the next level. Not to mention the company’s commitment to digital transformation unveiling several other consumer innovations alongside Parallel Reality at CES 2020. The announcements included an expanded partnership with ride-hailing company Lyft to help streamline journeys, a new AI-driven machine learning platform that analyses millions of data points, and even a wearable robotic exoskeleton for its employees.
Rent the Runway is taking their clothing rentals to W Hotels with a new “Closet Concierge” service. Upon booking a room, guests will be able to choose four styles to rent for $69 and have those items waiting for them in their hotel rooms. Guests can then drop off items at their location’s welcome desk when checking out.
The RTR Closet Concierge service is launching at W Aspen, W South Beach, W Washington, D.C. and W Hollywood.
According to a press release, the goal of the Closet Concierge launch is a means of extending services so clients can “pack light, really light.” While guests will have access to Rent the Runway’s Unlimited Closet, selections also will be personalized to each hotel location based on silhouettes, trending colors and the area’s climate.
Why It’s Hot
Quick getaways or “micro-cations” are the most popular trips Americans are taking. So having four styles waiting in your hotel room might really mean you can leave your clothes at home when traveling. It also taps into a market of travel influencers who always want new outfits to feature on their social feeds. For those who have never used Rent the Runway before, it seems like a great way to try the service and get a sense of what clothing is available.
Alaska Airlines teamed up with surf forecasting site Surfline to create a sales promotion that uses data from waves to determine prices for flights to Hawaii.
For the “Swell Deals” promotion, Surfline will source data from sites that monitor wave conditions by the minute around the Hawaiian Islands to determine the offer. A reading of 0-10 ft. will generate a 10% discount, 11-15 ft. swells translate to 15% off, 16-20 ft. leads to 20% off and 21+ ft. swells will bring a 30% discount.
Digital and social ads supporting the promotion will be dynamically updated and Alaska Airline’s landing page will feature the live Surfline forecast along with the corresponding discount.
Why It’s Hot
The use of real-time data creates a sense of urgency to book flights, while personally appealing to surfers’ motivation for traveling to Hawaii.
Introducing Timeshifter: an easy-to-use, straightforward app that helps people fight jet lag. Users simply enter in their full flight details (including multi-leg flights, stopovers), chronotype (morning person or a night owl), along with their individual sleep patterns. The latter is composed of your preferred bedtime/wake-up times as well as any other favorite aids, like melatonin or coffee intake.
Timeshifter then instantly delivers a personalized sleep schedule. It’s a full plan accompanied by push notification alerts like “avoid caffeine for the next 6 hours,” “expose yourself to light starting in 30 minutes,” or “take melatonin.” One can start it three days in advance of one’s flight or up until a minute before take-off, though the plan changes depending on advance lead time. The service costs $10 per jet lag plan or $24.99 for an annual subscription.
“Our plans have a practicality filter, where the advice fits with what you can really achieve in the real world,” says Dr. Steve Lockley, a neuroscientist and associate professor of medicine at Harvard Medical School. The renowned expert in circadian rhythms and former NASA consultant developed the Timeshifter app algorithm after a decade of devising custom jet lag plans for Formula 1 drivers and astronauts.
The app is unique in that it’s entirely based on sleep neuroscience and focused on shifting one’s internal clock forward. As Timeshifter cofounder and CEO Mickey Beyer-Clausen, explains, beating jet lag involves moving one’s circadian cycle to the new time zone as soon as (feasibly) possible. But it’s not one-size-fits-all. Based on the information provided by each user, Timeshifter could have hundreds of different versions of the same trip, depending on sleep patterns or even when they started using the app.
The app also strives to make actions attainable based on your schedule. “So if you’re asked to avoid light, it doesn’t mean being in complete darkness or closing your eyes. It means being exposed to less light than [usual],” explains Lockley. “There’s no point in advising you go to bed at 7:00 PM because the chances are you’re not really gonna do that.”
While several other jet lag apps exist, such as Jet Lag Rooster, they do not base circadian rhythm on personalized details. Others, like Uplift, recommend timed acupressure to prevent jet lag.
Why it’s Hot:
This is an awesome use of technology and human knowledge. It would have been an amazing piece of technology for a modern travel brand to create to build a more holistic user experience. I could also see travel brands like Away including a trial for this app with a purchase of their suitcases.
EasyJet is launching an English-language voice search in its mobile app, letting travelers find flights by saying their destination, travel dates and airports they want to fly from. The soon-to-launch “Speak Now” feature — reportedly the first among airlines — aims to cut the time and hassle of searching for flights, which typically takes 12 taps on a smartphone.
EasyJet worked with Travelport, a developer of software for the travel industry, to create the tool with Google Cloud’s natural language understanding tool known as Dialogflow.
Why It’s Hot
Shopping for and comparing flights on mobile can be a frustrating experience, but voice search can make it significantly more intuitive.
Two-thirds of all full-time employees in the United States are currently experiencing job burnout, according to a recent Gallup study. While we aren’t great at taking advantage of earned time off — a whopping 768 million vacation days go to waste every year — a survey by the American Psychological Association last year found that even a two-week getaway is merely a stopgap as work-related stress returns before our tans have faded.
Yet a growing number of people are finding new ways to cultivate stability and avoid or overcome burnout. Three years ago, after nearly a decade at design agencies, Ilyssa Kyu, 30, quit her job to catch her breath and spend more time with her newborn daughter.
“I took a leap of faith and did my own sabbatical,” said Mrs. Kyu, who went on to not only bond with her daughter but also explore the trails and tribulations of national parks over five months. The results? A book, “Campfire Stories: Tales from America’s National Parks,” and the creation of a crowd-funded start-up, Amble. The company’s monthlong retreats pair creative professionals with budget-strapped park conservancies that support National Park Service projects, such as wildlife protection and trail rehabilitation.
For $1,400, which includes lodging, program benefits and some meals, these “Amble Creatives” devote 18 hours per week working on small yet transformative projects, be it redesigning a website or increasing audience engagement. The nonprofits return the favor with guided national park hikes, exclusive conservancy engagements and an America the Beautiful annual park pass.
Following sold-out retreats in Yosemite and the Sierra Foothills, Amble will host its third program from Oct. 7 to Nov. 10 in Glacier National Park, in partnership with the Glacier National Park Conservancy and Parks Project. Ten to 12 people are invited to join each program, and family-friendly accommodations have ranged from a 340-acre ranch in Mariposa, Calif., to a contemporary house on the Flathead River in Hungry Horse, Mont.
The participants range widely from web developers to marketing experts and craft makers; the latest Glacier National Park retreat accepted an artifact photographer from a science museum in San Francisco, as well as a Second City comedian-turned-social media strategist.
Launched in July 2019, the Sidekick platform lets tourists visiting South Korea chat with locals and receive help and recommendations in real-time. It works with a user’s live chat platform of choice (LINE, WhatsApp, Messenger and WeChat) and provides access to local ‘sidekicks’, who provide tips on restaurants, shopping, etiquette and culture. Tourists are connected with either Korean, English or Japanese speakers who are available from 7 am to 5 pm. The service can be purchased as a one-day, three-day or five-day pass and prices start at USD 20.
Why it’s hot:
This points to the future of travel moving away from typical “touristy” things to more bespoke and personalized experiences.
It’s a media or channel evolution: From travel guides to channels to blogs to Youtube videos (10 best things to do in X city) to social media travel influencers – to a real time chat service that let’s you live like a local.
It also lets you navigate and move around confidently in a country where you aren’t familiar with the language and/or culture.
KLM Royal Dutch Airlines is asking potential customers whether they really need to take a flight. A new initiative launched last month asks passengers to consider whether their journey would be better undertaken by train. Travelers are also invited to travel light, and to offset flight-related CO2 emissions. Part of KLM’s Fly Responsibly campaign, the initiative invites other airlines to become partners in its Corporate BioFuel Program, paying a fee to cover the difference in costs between kerosene and sustainable fuel.
Why it’s hot: Walking the walk and take on real responsibility to achieve sustainability will capture the modern consumer’s heart for the long term.
72% of Germans travel abroad for their holidays. With that knowledge, German Rail set out to encourage Germans to vacation in their home country by focusing on price and picturesque German locations that mirror famous foreign tourist destinations.
German Rail targeted travel enthusiasts interested in specific destinations on Instagram and Facebook. Then, through geo-tagging technology and Google Search, the audience was served video ads updated with real-time prices, comparing two gorgeous locations (one in Germany and one abroad), detailing the cost of travel from their closest airport to the foreign country and carbon emissions created by travel.
Why it’s hot:
Brands talk about using data all the time but we don’t always see it done in a smart, multi-dimensional way. German Rail successfully tapped into the insight that the record of the holiday (on Instagram & Facebook) is just important as the holiday itself and leveraged real-time user data to influence behavior of the German traveler.
Anyone who’s on Instagram has undoubtedly come across a photo and wondered – “where is that, and how do I get there”? Probably on a daily basis. Thanks to easyJet’s new app feature, now you can find out, and book a flight there in a couple of taps.
According to the company – “Simply take a screenshot of a European destination you like the look of and upload it to Look&Book in our app. We’ll then tell you where it is and which flights will get you there.”
Why it’s hot:
While it’s a great example of turning a ubiquitous behavior into a simple utility, more importantly, it’s another signal that image recognition technology is about to become commonplace.
TripAdvisor is overhauling their website and mobile app to be an all-in-one travel inspiration, planning and booking platform. Launching later in 2018, the redesign will include a new social feed aimed at giving each user a personalized, seamless experience.
People will be able to follow their friends as well as brands in the new feed. Over 500 partners are on board for launch, including publishers like National Geographic, The Travel Channel, and The Knot, and influencers like Giada De Laurentiis and TravelBabbo.
Content in the feed will include articles, videos, and recommendations that will help people discover new places. As members are planning a trip to a specific destination, they’ll see content relevant to the location and their interests. They can then save content into wish lists and itineraries, and ultimately book travel and experiences.
Why It’s Hot
60% of people booking travel online are already going to TripAdvisor. Building on their success with a social experience and the trusted expertise of publishers and influencers can only strengthen the platform.
Fancy the idea of boarding a passenger plane without any windows? How about if they had digital displays relaying the view from outside instead?
Emirates president Tim Clark has been talking about virtual windows in an interview with the BBC.
And no, this isn’t just some wacky concept outlined in a recently granted patent. The first virtual windows are already here, in the first-class cabin of Emirates’ newest Boeing 777-300ER aircraft.
Clark said external fiber-optic cameras stream images to the virtual windows, apparently offering high-quality images that are actually superior to what you see when looking through a regular aircraft window.
The Emirates president said there was “absolutely no reason” why we can’t have passenger planes fully kitted out with virtual windows in the near future. Windowless cabins would give the aircraft more structural integrity while making it lighter, allowing for faster flights and improved fuel efficiency, Clark said.
But as the BBC points out, the design could prompt safety concerns. For example, in an emergency situation like a fire, cabin crew need to be able to see outside the aircraft to assess the situation before initiating evacuation procedures. If the plane’s power systems fail, that could result in the displays shutting down, leaving crew and passengers stuck inside a truly windowless, and possibly dark, aircraft.
When asked about this apparent obstacle, the European Aviation Safety Agency said it didn’t see “any specific challenge that could not be overcome” with the use of virtual windows inside passenger planes.
While some first-class Emirates passengers already have the chance to try out the virtual windows, it’s likely to be a while before an entirely windowless aircraft — one looking a lot like a cargo plane from the outside — takes off with hundreds of passengers inside.
The technology brings to mind an idea put forward by Airbus several years ago for windowless cockpits. The aircraft manufacturer suggested in a patent — one which you may or may not wish to describe as “wacky” — that it would be beneficial to move the cockpit to the back of the plane. It said that having it at the front reduces the aircraft’s aerodynamic qualities because of the complex shape and structure required to house it. The heaviness of the reinforced windows also adds to the aircraft’s overall weight, reducing its fuel efficiency.
As with Emirates’ design, on-board cameras would feed real-time video and pre-stored data to displays in the cockpit, providing pilots with all the visual information they need.
Google is rolling out a few new features to its Google Flights search engine to help travelers tackle some of the more frustrating aspects of air travel – delays and the complexities of the cheaper, Basic Economy fares. Google Flights will take advantage of its understanding of historical data and its machine learning algorithms to predict delays that haven’t yet been flagged by airlines themselves.
Explains Google, the combination of data and A.I. technologies means it can predict some delays in advance of any sort of official confirmation. Google says that it won’t actually flag these in the app until it’s at least 80 percent confident in the prediction, though.
It will also provide reasons for the delays, like weather or an aircraft arriving late.
You can track the status of your flight by searching for your flight number or the airline and flight route, notes Google. The delay information will then appear in the search results.
The other new feature added aims to help travelers make sense of what Basic Economy fares include and exclude with their ticket price.Google Flights will now display the restrictions associated with these fares – like restrictions on using overhead space or the ability to select a seat, as well as the fare’s additional baggage fees. It’s initially doing so for American, Delta and United flights worldwide.
Great example of using AI and predictive methods to drive better customer experience, and combat an industry that is less-than-transparent usually. It makes Google’s search solutions more desired and solidifies it as THE place to search everything. Would like to see if the alerts could get actionable, though, as right now they are more anxiety-creators.
It’s widely understood that when it comes to Mexicans & travel, your luggage is always at the seams. Someone always wants you to bring them something and you always want to bring a whole lot of trinkets you don’t need. This is mandatory ☝.
Due to this unspoken rule, one of the most frustrating pain points is going over the weight limit.
So when Samsonite released their new lightweight luggage product line, they headed straight to Mexico. The appeal of the luggage for this market would be that the less your luggage weights, the more unnecessary crap you can lug with you.
They drove awareness to the luggage by introducing much-needed utility into the market – an unconventional luggage tag that acted as a scale to help people avoid overweight shock. The giant branded tags attached to luggage handles. If it held when lifted, then luggage was under the 50lb. If it broke, you were in trouble.
Why Its Hot:
– The brand chose to support their claims with actions and utility, not just with messaging
– The tag kept the brand top of mind, especially during the most critical trigger moment of consideration…when people go over the weight limit.
– It didn’t require an uber elegant tech solution, just some elegant thinking
China is building the world’s most powerful facial recognition system with the power to identify any one of its 1.3 billion citizens within three seconds. The government states the system is being developed for security and official uses such as tracking wanted suspects and public administration and that commercial application using information sourced from the database will not be allowed under current regulations.
“[But] a policy can change due to the development of the economy and increasing demand from society,” said Chen Jiansheng, an associate professor at the department of electrical engineering at Tsinghua University and a member of the ministry’s Committee of Standardisation overseeing technical developments in police forces.
Chinese companies are already taking the commercial application of facial recognition technology to new heights. Students can now enter their university halls, travellers can board planes without using a boarding pass and diners can pay for a meal at KFC. Some other restaurants have even offered discounts to customers based on a machine that ranks their looks according to an algorithm. Customers with “beautiful” characteristics – such as symmetrical features – get better scores than those with noses that are “too big” or “too small” and those that get better scores will get cheaper meals.
Why It’s Hot
Another weekly installment of balancing convenience and claims of safety with privacy and ethics. China is pushing us faster than most other countries to address this question sooner rather than later.
Tired of the earth? No worries, Elon Musk hopes to have trips to Mars available by 2024. With SpaceX’s new toy, BFR (which stands for Big F****** Rocket) is supposed to replace the current Falcon’s. The BFR is going to be 347 ft tall, 29 ft wide, and said to have 40 cabins that will store about 2-3 people, meaning there’ll be about 100 people per trip! But BFR isn’t only for trips to Mars or the Moon, Musk says it could also be a great way to travel around the world, shortening all trips to under an hour.
Why It’s Hot:
“It’s 2017, we should have a lunar base by now” – Elon Musk.
Caspar has teamed with American Airlines to design and supply the massive airline with a slew of new sleep products. The 8 new products include “a mattress pad that fits over your seat, a regular pillow and a lumbar pillow, a pillowcase, a duvet, a blanket, pajamas and slippers.”
No, this is not a dream. It’s also not available for coach travelers. The products are solely for business class and first class travelers. You know, the people who need it the most.
You, however, will still be unable to sleep on the red eye on account of the demon toddler kicking your seat from behind during the entire duration of the flight. Happy trails!
Remote Year is a work and travel program that takes people who’re looking for personal and professional growth on a year-long journey to work, travel, and live in 12 different cities throughout the world.
Participants are called “Remotes.” They will live and work in a different city around the globe each month. The program costs $27,000 with a $5,000 down payment followed by a monthly payment of $2,000 for the first 11 months. The costs include co-working spaces, accommodation, transportation, planned events and activities.
Why it’s hot: To millennials, every experience is a self investment. They are willing to invest their money and time into experiences that help them grow.
KLM’s latest creative way to provide something extra for its passengers is a smart luggage tag that helps visitors to Amsterdam to get around the city. The airline’s agency, DDB & Tribal Worldwide Amsterdam, has developed a limited edition audio luggage “Care Tag” consisting of an offline GPS module and a speaker.
KLM aims to share not just the standard tourist tips, but helpful information like pointing out busy intersections with a lot of cyclists, where and how to lock your bike and when you have to watch out for pickpockets. There are also more lighthearted tips such as where to taste local food for free, where to see great street art or where to rent a bike or boat. The Care Tag comes with a USB charger so you can easily recharge it, and the audio works at two different volumes and was tested at many busy and noisy locations.
Why it’s hot Whether you’re walking or cycling through the city, it offers the right tip at the right location at the right time.
There’s always one song that brings back memories of a really great holiday. This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. And according to data, a large percentage of lastminute.com consumers are also Spotify users, meaning the collaboration appears to be a win-win for both brands.
The partners are producing a series of interactive maps, playlists and podcasts – each one linked to 10 different destinations.
Each city is broken down by area, with playlists bringing to life the distinct sounds of each one. For instance, East London’s playlist includes songs by local artists like Dizzee Rascal and Katy B. Alongside this, the campaign will include a series of podcasts, each featuring an international artist giving insight into the music scene of their home city. And each user will receive personalized recommendations aligned to their music and travel tastes.
The U.K.’s largest airline, British Airways, is making the boarding process a little less tedious by using facial recognition technology at London’s Heathrow Airport.
A biometric device at the airport’s Terminal 5 scans passengers and boarding passes, then a second facial scan at the gate confirms their identity, without having to rustle around in search of any documents.
Three gates have incorporated the system, but the airline is soon planning to expand to 33 more according to Skift. So far it’s only being used in domestic flights.
This new development fits right in with most airports’ current trend of automation. Self-check-in kiosks are in many around the globe, including Heathrow, and new opportunities for technology to take a leading role in airport security are sure to keep on popping up.
Booking.com encouraged its 14,000 global employees to go out and document their carpe diem travel moments. After a years’ worth of documented travel across the globe, their footage was compiled into a video that places their adventurous employees at center stage and showcases their adventures in a manner that inspires wanderlust in all of us.
While this may seem like just another piece of content, it really goes the extra mile for Booking.com as it positions the brand and its staff as travel experts who drink the Kool-Aid they sell.
Why It’s Hot:
Adds a human touch to a purely online business, where lack of human interaction makes transactions with the brand feel utilitarian.
Makes viewers feel the feels in an authentic manner that inspires people to want to get lost in the world.
Strategy is anchored on the insight that people are more likely to trust employee recommendations based on their own experiences with a brand/product.
Even while Uber has, for the time being, backed out of on-demand rickshaws, New Delhi-based startup Jugnoo confirmed this week that it is closed another round of fundraising to continue to help make India’s ubiquitous auto-rickshaw drivers more efficient while also meeting consumer transportation demands. The service launched in November 2014 and is currently operating in 22 cities and claims 2 million users, around 6,000 drivers and about 30,000 rides per day. The co-founder and CEO of Jugnoo, Samar Singla, told TechCrunch in an interview that he started the service when he realized that auto-rickshaw drivers are just 30 percent utilized. The goal is to drive utilization up to 60 percent.
Top priority for this year is to expand Jugnoo’s presence into an additional 25 cities in India, most of which will be second-tier.
Why It’s Hot
Uber failed at their initial attempt to enter the auto-rickshaw market with UberAUTO. They were unable to localize to the Indian market. India is Uber’s second largest market outside of the US, but it faces significant pressures from rivals such as Ola and Jugnoo.
Paris-based BlaBlaCar is a popular car-sharing service in Europe, but not well known or established elsewhere. What makes them interesting is that during sign-up they have a “chattiness” index that asks the user how chatty they are in a car. They are either “blah,” “blah blah,” or “blah, blah, blah.” They can also select their fellow riders based on whether they smoke or what music they listen to. What is interesting and ironic in many ways is that the backlash to “Uber” in France has been tremendous. Unlike Uber, BlaBlaCar does not have contract workers or employed drivers, but is more a carpooling app. Drivers simply charge their fellow riders a small fee for gas and drop them off along the way to their final destination. And because it is more ridesharing that a car service, it does not have to deal with the regulatory hurdles that have challenged Uber in Europe. The company is valued at $1.6B, making it the only startup in France estimated at more than $1B.
Why It’s Hot
While Uber and other services may not be able to gain an enduring foothold in Europe, home-made solutions such as BlaBlaCar may be successful. It shows the universal need to find alternate solutions from getting from point A to point B.
UCLA and Hyperloop Transportation Technologies is trying to bring Elon Musk’s dream of a Hyperloop to life. Elon championed the idea of the Hyperloop back in 2013, drafting initial blueprints for it and challenging innovators across the World to make it … Continue reading →
A French train company is using the power of audio to entice people to travel to its main destinations. Thalys paired up with French Agency Rosaparks to create Sounds of the City, a set of interactive billboards that lets passerby plug in their personal headphones and listen to the sounds of Paris, Brussels, and Amsterdam.
People travel to experience culture and learn the stories of people, and sound does an excellent job of conveying the message. So the Rosaparks team set out to each of the cities, collecting more than 1,000 different sounds from each place. Sounds of food, the market place, skateparks, and even from history archives were recorded and then implanted within the billboards. The result was essentially an audio database of urban life.
The billboards were then outfitted to be a map of each city, with audio jacks placed in different areas and neighborhoods. Each jack holds a different sound, and passersby can insert their headphones into whichever one to experience a different time and place.
Eighty-three percent of all advertising we’re exposed to focuses on sight, but sound goes underutilized as an effective marketing tool. Sounds of the City pulls audiences in, using a unique sensory approach to attract audiences.
Studies show that audio influences how people experience their environments, and brands are experimenting and using this understanding to alter the consumer experience. Headphones create immersive experiences—distractions are muted and brands can take center stage. With these billboards, passersby can almost instantaneously experience the wonder of travel. But to use their other senses, they they need to then get on a train and physically experience the cities.
We’ve seen a few cool billboards and OOH advertising lately — from soda and beer dispensers to digital coordination with moving trains. Using audio is an interesting approach that we haven’t seen yet, that picks up on insights about travel and encourages passerbys to actually engage.
Typically hotels promote themselves in a fashion that can only be displayed to make you want to stay there through beautiful, high-resolution images. However, Loews Hotels is taking a different approach in their “Travel for Real” campaign.
The brand used social media to foster this idea. They took to Instagram to see what types of content their guests posts and when they discovered their photos, it sparked an idea. Their new campaign will promote guest photos as opposed to those over photo-shopped images guests are used to seeing.
What they found is that guests are more connected to the brand through this campaign and are more willing to use their branded hashtag. It also entices users to want to post their images along with the hashtags because let’s face it, every guests photo wants to be an ad for Loews Hotels.
Now when gets stay at a Loews, they won’t be let down because they will know that what they see is what they will get.
In a clever creative stunt to distinguish itself from other airlines (who typically rely on online bookings), Transavia decided to take the process of ordering tickets offline and into the aisles of grocery stores and vending machines.
The tickets come in three varieties: gummy bears, potato chips, and cereal bars, each corresponding to one of three destinations – a bag of gummy bears will take you to Lisbon, potato chips will fly you to Barcelona, and the cereal bar can whisk you away to Dublin.
With the purchase of any of these snacks, a quick scan of the QR code to take you to the booking page, and a special discount voucher on the inside of the packaging, it aims to portray the idea that Transavia’s plane tickets are so cheap (and easy to book!), it’s like buying a bag of snacks.
Why It’s Hot:
There seems to be a clutter of different budget airlines all competing to get travelers to use them. This may especially be true in Europe, where there are airlines like RyanAir that may feel like a bus in the sky but can fly across Europe in (sometimes) under 100 Euros. This campaign is a perfect way to disrupt that sea of sameness in airline marketing techniques. By venturing out into a territory that has never been advertised on, it creates a very surprising and innovative idea to bring this brand into the minds of consumers when they are least expecting it – in the grocery store, while conducting an average everyday task.
The best part is that most airplane tickets are booked by consumers actively seeking out the discounts, whether through codes that they find online or deals through emails, but this campaign flips that old traditional way of thinking completely on its side. It offers a new way to convince someone, who may have not even been thinking of traveling, to indulge on a new adventure somewhere for very cheap.