42% of TikTok’s in-app revenue and advertisement purchases in total come from the US.
43% of active users on TikTok are based in India.
The Indian government called these apps “prejudicial to the sovereignty and integrity of India, defense of India, security of state and public order”
TikTok has said previously that it operates separately from it’s parent company. It says its data centers are located entirely outside of China, and that none of that data is subject to Chinese law. US user data is stored in the United States, with a backup in Singapore, according to TikTok. A spokesperson for the company told CNN Business in May that it thinks the national security concerns are “unfounded.”
Instagram said on Wednesday it is officially rolling out Reels — a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio — to a “broad” user base in India. The Facebook -owned service first began testing Reels, which has been widely referred as “TikTok clone”, in select markets late last year.
Reels videos will appear on Instagram’s Explore tab, enabling users to reach a broader audience than their own following base. Users can also share Reels as “Stories”, though, in that case the video will not appear in Explore tab and will disappear after 24 hours.
So a broad test of Reels, which has also rolled out Brazil, France, and Germany, in India was only natural, Mohan said, dismissing the characterisation that the new feature’s availability now had anything to do with a recent ban of TikTok in India.
Why it’s hot: Will Instagram be able to entice TikTok’s audience the way it was able to steal Snapchat’s audience a few years ago when it replicated Snapchat’s features into its app?