Since the election, newly minted activists and community groups across the country have been looking for ways to quickly and effectively rally mass as well as local groups of citizens. Enter new platforms – such as Hustle – which are taking advantage of peer-to-peer texting using volunteer texters to reach the largest possible group of people directly, without messages getting lost on myriad social media feeds.
WHY IT’S HOT:
Former White House staffer Yoni Landau, the co-founder of Rapid Resist, an organization that uses the Hustle platform, observes “Text is intimate… It lets people know something is really happening if someone has taken the effort to text them individually and have a conversation with them.”
Plus, it’s fast and highly localized, creating an immune system of local movements. These peer-to-peer text platforms prove that solutions do not necessarily have to be highly technical to be effective, and sometimes the simplest solutions are the most successful.
*Correction 8/16/17: Rapid Resist and Indivisible are organizations that use the Hustle platform.