Remember when Target released their insanely popular and highly anticipated partnership with Zac Posen? Back then, the existence of that partnership alone drove enough PR and excitement to make that launch an astronomical success.
Fast forward to today. H&M is dropping its new collection in partnership with Kangol. But that is certainly not enough to entice Gen Z today. Beyond the new partnership and, of course, clothing collection, the brands partnered with British pop start Mabel – not just as a spokesperson but – to create a music video along with new 6 AR-filters that allow people to star in their own music videos (and H&M social channels). Basically, H&M’s new collection is a Tik-Tok campaign on Insta.
Amazon’s new fitness band adds body fat, movement, sleep and mood to the mountain of data Amazon is amassing. Whether streaming on Amazon Prime, shopping on Amazon.com, buying groceries at Whole Foods, Amazon is ready to…errrr…help?
Why it’s Hot – The increasing convergence of our digital and analog lives is brining the questions of privacy and data sovereignty to the forefront, while also creating new potential opportunities for marketers (just think about what a partnership between Microsoft and Walmart to buy TikTok could mean).
From The Verge:
mazonAmazon is getting into the health gadget market with a new fitness band and subscription service called Halo. Unlike the Apple Watch or even most basic Fitbits, the Amazon Halo band doesn’t have a screen. The app that goes along with it comes with the usual set of fitness tracking features along with two innovative — and potentially troubling — ideas: using your camera to create 3D scans for body fat and listening for the emotion in your voice.
The Halo band will cost $99.99 and the service (which is required for Halo’s more advanced features) costs $3.99 per month. Amazon is launching it as an invite-only early access program today with an introductory price of $64.99 that includes six months of the service for free. The Halo service is a separate product that isn’t part of Amazon Prime.
The lack of a screen on the Halo band is the first indicator that Amazon is trying to carve out a niche for itself that’s focused a little less on sports and exercise and a little more on lifestyle changes. Alongside cardio, sleep, body fat, and voice tone tracking, a Halo subscription will offer a suite of “labs” developed by partners. They’re short challenges designed to improve your health habits — like meditation, improving your sleep habits, or starting up basic exercise routines.
The Halo band “is not a medical device,” Amazon tells me. As such, it hasn’t submitted the device to the FDA for any sort of approval, including the lighter-touch “FDA clearance” that so many other fitness bands have used.
The Amazon Halo intro video | Source: Amazon
THE HALO BAND HARDWARE
TheThe Halo Band consists of a sensor module and a band that clicks into it on top. It’s a simple concept and one we’ve seen before. The lack of a display means that if you want to check your steps or the time, you’ll need to strap something else to your wrist or just check your phone.
The band lacks increasingly standard options like GPS, Wi-Fi, or a cellular radio, another sign that it’s meant to be a more laid-back kind of tracker. It has an accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light, and a button to turn the microphones on or off. The microphones are not for speaking to Alexa, by the way, they’re there for the voice tone feature. There is explicitly no Alexa integration.
It communicates with your phone via Bluetooth, and it should work equally well with both iPhones and Android phones. The three main band colors that will be sold are onyx (black), mineral (light blue), and rose gold (pink-ish).
There will of course be a series of optional bands so you can choose one to match your style — and all of them bear no small resemblance to popular Apple Watch bands. The fabric bands will cost $19.99 and the sport bands will be $15.99.
Amazon intends for users to leave the Halo Band on all the time: the battery should last a full week and the sensor is water resistant up to 5ATM. Amazon calls it “swimproof.”
But where the Halo service really differentiates itself is in two new features, called Body and Tone. The former uses your smartphone camera to capture a 3D scan of your body and then calculate your body fat, and the latter uses a microphone on the Halo Band to listen to the tone of your voice and report back on your emotional state throughout the day.
BodyBody scans work with just your smartphone’s camera. The app instructs you to wear tight-fitting clothing (ideally just your underwear) and then stand back six feet or so from your camera. Then it takes four photos (front, back, and both sides) and uploads them to Amazon’s servers where they’re combined into a 3D scan of your body that’s sent back to your phone. The data is then deleted from Amazon’s servers.
Once you have the 3D scan, Amazon uses machine learning to analyze it and calculate your body fat percentage. Amazon argues that body fat percentage is a more reliable indicator of health than either weight or body mass index. Amazon also claims that smart scales that try to measure body fat using bioelectrical impedance are not as accurate as its scan. Amazon says it did an internal study to back up those claims and may begin submitting papers to peer-reviewed medical journals in the future.
Finally, once you have your scan, the app will give you a little slider you can drag your finger on to have it show what you would look like with more or less body fat.
That feature is meant to be educational and motivational, but it could also be literally dangerous for people with body dysmorphic disorder, anorexia, or other self-image issues. I asked Amazon about this directly and the company says that it has put in what it hopes are a few safeguards: the app recommends you only scan yourself every two weeks, it won’t allow the slider to show dangerously low levels of body fat, and it has information about how low body fat can increase your risk for certain health problems. Finally, although anybody 13 years of age and up can use the Halo Band, the body scan feature will only be allowed for people 18 or older.
TRACKING THE TONE OF YOUR VOICE
TheThe microphone on the Amazon Halo band isn’t meant for voice commands; instead it listens to your voice and reports back on what it believes your emotional state was throughout the day. If you don’t opt in, the microphone on the Band doesn’t do anything at all.
Once you opt in, the Halo app will have you read some text back to it so that it can train a model on your voice, allowing the Halo band to only key in on your tone and not those around you. After that, the band will intermittently listen to your voice and judge it on metrics like positivity and energy.
It’s a passive and intermittent system, meaning that you can’t actively ask it to read your tone, and it’s not listening all of the time. You can also mute the mic at any time by pressing the button until a red blinking LED briefly appears to show you it’s muted.
Amazon is quick to note that your voice is never uploaded to any servers and never heard by any humans. Instead, the band sends its audio snippets to your phone via Bluetooth, and it’s analyzed there. Amazon says that the Halo app immediately deletes the voice samples after it analyzes it for your emotional state.
It picks up on the pitch, intensity, rhythm, and tempo of your voice and then categorizes them into “notable moments” that you can go back and review throughout the day. Some of the emotional states include words like hopeful, elated, hesitant, bored, apologetic, happy, worried, confused, and affectionate.
We asked Amazon whether this Tone feature was tested across differing accents, gender, and cultures. A spokesperson says that it “has been a top priority for our team” but that “if you have an accent you can use Tone but your results will likely be less accurate. Tone was modeled on American English but it’s only day one and Tone will continue to improve.”
BothBoth the Body and Tone features are innovative uses of applied AI, but they are likely to set off any number of privacy alarm bells. Amazon says that it is being incredibly careful with user data. The company will post a document detailing every type of data, where it’s stored, and how to delete it.
Every feature is opt-in, easy to turn off, and it’s easy to delete data. For example, there’s no requirement you create a body scan and even if you do, human reviewers will never see those images. Amazon says the most sensitive data like body scans and Tone data are only stored locally (though photos do need to temporarily be uploaded so Amazon’s servers can build the 3D model). Amazon isn’t even allowing Halo to integrate with other fitness apps like Apple Health at launch.
Some of the key points include:
Your Halo profile is distinct from your Amazon account — and will need to be individually activated with a second factor like a text message so that anybody else that might share your Amazon Prime can’t get to it.
You can download and delete any data that’s stored in the cloud at any time, or reset your account to zero.
Body scans and tone data can be individually deleted separately from the rest of your health data.
Body scans are only briefly uploaded to Amazon’s servers then deleted “within 12 hours” and scan images are never shared to other apps like the photo gallery unless you explicitly export an image.
Voice recordings are analyzed locally on your phone and then deleted. “Speech samples are processed locally and never sent to the cloud,” Amazon says, adding that “Tone data won’t be used for training purposes.”
Data can be shared with third parties, including some partners like WW (formerly Weight Watchers). Data generated by the “labs” feature is only shared as anonymous aggregate info.
ACTIVITY AND SLEEP TRACKING
TheThe body scanning and tone features might be the most flashy (or, depending on your perspective, most creepy) parts of Halo, but the thing you’ll likely spend the most time watching is your activity score.
Amazon’s Halo app tracks your cardio fitness on a weekly basis instead of daily — allowing for rest days. It does count steps, but on a top level what you get is an abstracted score (and, of course, a ring to complete) that’s more holistic. Just as Google did in 2018, Amazon has worked with the American Heart Association to develop the abstracted Activity score.
The Halo band uses its heart monitor to distinguish between intense, moderate, and light activity. The app combines those to ensure you’re hitting a weekly target. Instead of the Apple Watch’s hourly “stand” prompts, the Halo app tracks how long you have been “sedentary.” If you go for more than 8 hours without doing much (not counting sleep), the app will begin to deduct from your weekly activity score.
The Halo band can automatically detect activities like walking and running, but literally every other type of exercise will need to be manually entered into the app. The whole system feels less designed for workout min-maxers and more for people who just want to start being more active in the first place.
Speaking of heart tracking, the Halo band doesn’t proactively alert you to heart conditions like a-fib, nor does it do fall detection.
The Halo band’s sleep tracking similarly tries to create an abstracted score, though you can dig in and view details on your REM sleep and other metrics. One small innovation that the Halo band shares with the new Fitbit is temperature monitoring. It uses a three-day baseline when you are sleeping and from there can show a chart of your average body temperature when you wake up.
HALO LABS, PARTNERSHIPS, AND THE SUBSCRIPTION
Finally,Finally, Amazon has partnered with several third parties to create services and studies to go along with the Halo service. For example, if your health care provider’s system is compatible with Cerner, you can choose to share your body fat percentage with your provider’s electronic medical records system. Amazon says it will also be a fully subsidized option for the John Hancock Vitality wellness program.
The flagship partnership is with WW, which syncs up data from Halo into WW’s own FitPoints system. WW will also be promoting the Halo Band itself to people who sign up for its service.
There are dozens of lower-profile partnerships, which will surface in the Halo app as “Labs.” Many of the labs will surface as four-week “challenges” designed to get you to change your health habits. Partners creating Labs range from Mayo Clinic, Exhale, Aaptiv, Lifesum, Headspace, and more. So there might be a lab encouraging you to give yoga a try, or a set of advice on sleeping better like kicking your pet out of your bedroom.
Amazon says each Lab needs to be developed with “scientific evidence” of its effectiveness and Amazon will audit them. Data crated from these challenges will be shared with those partners, but only in an aggregated, anonymous way.
Virtually all the features discussed here are part of the $3.99/month Halo subscription. If you choose to let it lapse, the Halo band will still do basic activity and sleep tracking.
In charging a monthly subscription, Amazon is out on a limb compared to most of its competitors. Companies like Fitbit and Withings offer some of the same features you can get out of the Halo system, including sleep tracking and suggestions for improving your fitness. They also have more full-featured bands with displays and other functionality. And of course there’s the Apple Watch, which will have deeper and better integrations with the iPhone than will ever be possible for the Halo band.
Overall, Halo is a curious mix. Its hardware is intentionally less intrusive and less feature-rich than competitors, and its pricing strategy puts Amazon on the hook for creating new, regular content to keep people subscribed (exercise videos seem like a natural next step). Meanwhile, the body scanning feature goes much further than other apps in directly digitizing your self-image — which is either appealing or disturbing depending on your relationship to your self image. And the emotion tracking with Tone is completely new and more than a little weird.
The mix is so eclectic that I can’t possibly guess who it might appeal to. People who are more serious about exercise and fitness will surely want more than what’s on offer in the hardware itself, and people who just sort of want to be a little more active may balk at the subscription price. And since the Halo band doesn’t offer the same health alerts like fall detection or abnormal heart rate detection, using it as a more passive health monitor isn’t really an option either.
That doesn’t mean the Halo system can’t succeed. Amazon’s vision of a more holistic health gadget is appealing, and some of its choices in how it aggregates and presents health data is genuinely better than simple step counting or ring completion.
We won’t really know how well the Halo system does for some time, either. Amazon’s opening it up as an early access program for now, which means you need to request to join rather than just signing up and buying it.
This Back-to-School (BTS) year is unlike any other and so is its advertising. According to research, BTS advertising so far in July is down almost 50% vs. year-ago period as many retail marketers pull back on spending and families remain unsure of whether kids will return to in-person classes this Fall.
But there’s a silver lining to this. Despite BTS advertising budgets being down, the quality of the work that does exist – which is usually pretty cliché filled with sunny and happy kids in yellow buses – is up.
From JansPort backpacks #LightentheLoad campaign tackling mental health in today’s volatile and uncertain environment through candid teen interviews to Old Navy’s campaign starring five activists (reflecting today’s civil rights movements and concerns) to the Tik-Tok influenced campaigns by Hollister and American Eagle, the work is more relevant and grounded as it leans into the realities of the pandemic head on.
Although Hollister’s creative isn’t necessarily my favorite, their light-hearted “Jeanology” campaign which riffs on the idea of conducting science experiments with Bill Nye has a lot going for it. As part of the campaign, Hollister entered a long-term partnership with the D’Amelios, who rank among the most popular content creators on TikTok. The tie-up extends beyond social media content, as the D’Amelios’ hand-selected denim picks will receive a special tag in stores and online starting today.
TikTok also continues to have a strong hold on the attention of Gen Z: The percentage of U.S. consumers ages 13 to 35 who use it rose to 27% in April from 19% in January, according to Civic Science data, as the service saw a surge in activity as a result of the coronavirus.
Why it’s hot: It’s interesting to see how brands are adapting to address the moment – not just from a messaging but production standpoint. Also, for Hollister in particular, it’s cool to see that the campaign extends beyond the video app to cover all of the brand’s social media channels, as well as in-store activations. A true URL + IRL campaign.
Covering more than 50,000 sq.km with a fleet of 35 base stations, Google’s Loon Project and Telkom Kenya are bringing balloon-powered mobile internet service to the country. The first balloon-powered internet launch in Africa and the first non-emergency commercial deployment in the world – the service will reach underserved and unserved people in remote regions.
The Loon service will work by beaming Internet connectivity from ground stations to balloons 20 km overhead. The balloons (floating base stations) are linked to the ground stations that have been connected to Telkom’s network. These ground stations utilise millimeter wave spectrum to send connectivity from the ground to the balloons overhead.
From there, a signal can be sent across multiple balloons, creating a network of floating base stations that will serve a wide coverage area, delivering connectivity directly to a user’s LTE-enabled device, below. Source: IT News Africa
In an effort to support the Kenyan Government’s efforts to manage the current crisis, both companies at break-neck speed to ensure enhanced and alternative communication options.
The balloons are launched from locations in the United States and are being navigated to Kenya using wind currents. According to Project Loon, more balloons will be released as more experience in flying over Kenya is gained. Source:CNN
Why it’s hot: If this works sustainably, it opens possibilities for other remote regions across the globe.
When David Velasquez went home to California for a week in April, he found out that his parents didn’t have internet access anymore. Velasquez, a medical student at Harvard, needs Wi-Fi for work. However, his parents don’t own a computer. “They don’t shop online, they don’t watch Netflix,” he says. So when the connection got too expensive, they stopped paying for it.
With the COVID-19 pandemic ravaging the country, that decision worried Velasquez. His parents also speak very little English, and doctors and clinics in the US were canceling in-person appointments and asking patients to schedule virtual visits for any health problems instead.
Without internet access and with limited English, Velasquez’s parents wouldn’t be able to make that switch. “I knew that as our healthcare system started transitioning over to telehealth as opposed to in-person, in-clinic care, their access to health care — and other individuals like them — would be disrupted,” he told The Verge.
Telehealth is convenient for some people: it cuts out the drive to an office and the time in a waiting room, trimming an hours-long event down to minutes. But it isn’t easily accessible to the 25 million people in the United States who speak little English, who are more likely to live in poverty, often work service or construction jobs, and may be more at risk of exposure to COVID-19.Even if they are able to get online, most of the systems that support telehealth — like hospital portals and video visit platforms — are hard to access for people who primarily speak other languages.
Why it’s hot
The dream of a techno-utopia often forgets that human biases and systemic problems left unaddressed become embedded in new technology and can exacerbate inequality. So, until we solve those issues, they will be perpetuated.
Sales of voice control devices are expected to experience a boom in growth, thanks to people being locked down and working from home. This is also expected to fuel growth in the broader ecosystem of smart home devices – as instructions to minimize contact with objects that haven’t been disinfected, make things like connected light switches, thermostats and door locks more appealing than ever.
Why It’s Hot: A critical mass of device penetration and usage will undoubtedly make this a more meaningful platform for brands and marketers to connect and engage with consumers.
With so many millions of people working from home, the value of voice control during the pandemic will ensure that this year, voice control device shipments will grow globally by close to 30% over 2019–despite the key China market being impacted during the first quarter of 2020, according to global tech market advisory firm, ABI Research.
Woman Preparing Meal At Home Asking Digital Assistant Question
Last year, 141 million voice control smart home devices shipped worldwide, the firm said. Heeding the advice to minimize COVID-19 transmission from shared surfaces, even within a home, will help cement the benefits of smart home voice control for millions of consumers, ABI Research said.
“A smarter home can be a safer home,” said Jonathan Collins, ABI research director, in a statement. “Key among the recommendations regarding COVID-19 protection in the home is to clean and disinfect high-touch surfaces daily in household common areas,” such as tables, hard-backed chairs, doorknobs, light switches, remotes, handles, desks, toilets, and sinks.
Voice has already made significant inroads into the smart home space, Collins said. Using voice control means people can avoid commonly touched surfaces around the home from smartphones, to TV remotes, light switches, thermostats, door handles, and more. Voice can also be leveraged for online shopping and information gathering, he said.
When used in conjunction with other smart home devices, voice brings greater benefits, Collins said.
“Voice can be leveraged to control and monitor smart locks to enable deliveries to be placed in the home or another secure location directly or monitored securely on the doorstep until the resident can bring them in,” he said.
Similarly, smart doorbells/video cameras can also ensure deliveries are received securely without the need for face-to-face interaction or exposure, he added. “Such delivery capabilities are especially valuable for those already in home quarantine or for those receiving home testing kits,” Collins said.
He believes that over the long term, “voice control will continue to be the Trojan horse of smart home adoption.” Right now, the pandemic is part of the additional motivation and incentive for voice control in the home to help drive awareness and adoption for a range of additional smart home devices and applications, Collins said.
“Greater emphasis and understanding, and above all, a change of habit and experience in moving away from physical actuation toward using voice in the home will support greater smart home expansion throughout individual homes,” he said. “A greater emphasis on online shopping and delivery will also drive smart home device adoption to ensure those deliveries are securely delivered.”
The legacy of COVID-19 will be that the precautions being taken now will continue for millions of people who are bringing new routines into their daily lives in and around their homes and will for a long time to come, Collins said.
“Smart home vendors and system providers can certainly emphasize the role of voice and other smart home implementations to improve the day-to-day routines within a home and the ability to minimize contact with shared surfaces, as well as securing and automating home deliveries.”
Additionally, he said there is value in integrating smart home monitoring and remote health monitoring with a range of features, such as collecting personal health data points like temperature, activity, and heart rate, alongside environmental data such as air quality and occupancy. This can “help in the wider response and engagement for smart city health management,” Collins said.
Virtual Travel: Webcams activated around the world are giving millions of shut-ins access to new ways of keeping cabin fever at bay. A low-fi solution for people facing bandwidth challenges, or burned out on Netflix.
Why It’s Hot: In a world where people are disconnected from one another in so many ways – unified by a common tragedy, but primarily “seeing” one another through the lens of news media – it’s nice to nice to have real, unfiltered reminders of the amazing and beautiful things that are still out there, connecting us all to one another.
As more cities around the world feel the effects of the coronavirus and government shutdowns, virtual travel is becoming more of a necessity. Cities and hotels around the world are opening up webcams, so you can tap into life far, far away from your own home. These live streams let you see Hawaii’s oceans, Croatia’s islands, Tokyo’s streets, and Kenya’s highlands (among others) in real time, making it even easier to picture yourself in far-off places. So grab a plate of your favorite food, snuggle up in your comfiest chair, and get ready to virtually visit some seriously beautiful destinations.
Easily one of the higher-quality videos on this list, Webcam Sydney provides a gorgeous livestream of the Sydney Harbour. You can easily spot the Sydney Opera House, Sydney Harbour Bridge, Circular Quay, and The Rocks in the panoramic shot; make sure to sneak a peak when the sun goes down (which is about when the sun comes up in the U.S.) to see the harbor’s glittering nighttime lights.
Trying to spot the elusive Northern Lights usually involves camping out in the cold in the middle of the night, desperately hoping for perfect weather and conditions (and even then it still might not happen). This Northern Lights webcam in Manitoba, Canada, makes the process much easier, letting us watch the night sky from the warmth of our homes. If the idea of waiting for a spark of light on your computer screen is still too much effort, the site also shows a highlights reel and lets viewers post screenshots of their findings.
Possibly the most famous fountain in the world, the Trevi Fountain is a Baroque masterpiece depicting Neptune atop a chariot pulled by sea horses. The Roman landmark is typically surrounded by masses of tourists, but currently sits quiet thanks to Italy’s nationwide lockdown. The resulting livestream really shows off the fountain’s design—and it’s strangely relaxing, too.
The Yosemite webcam is one of our favorites. It streams the 2,424-foot-tall waterfall’s top section, Upper Yosemite Falls, in its scenic, roaring glory. The peak flow occurs in early summer as the snow starts to melt, but it’s looking pretty awesome right now.
Sailboats, yachts, sunsets: What more could you want while stuck at home? This webcam gives viewers an all-encompassing look into the waterfront life of Bermuda‘s historic Royal Naval Dockyard, which is still used to house cruise ships, museums, and artsy shops.
Get sweeping views of Toronto from this webcam located on top of the CN Tower, the city’s tallest—and most iconic—landmark at 1,815 feet. You can switch between east- and west-facing cameras, letting you see Lake Ontario, the Toronto Islands, the Royal Ontario Museum, and much more.
The country’s most popular island for nightlife and yachters, Hvar is also Croatia’s sunniest spot. Luckily for those of us stuck with cramped quarters and cloudy weather, the Croatian island offers a 24/7 panoramic webcam showing off its port and the Pakleni islands in the distance. The view is especially gorgeous during sunrise and sunset.
Thailand has just about everything we’re craving right now: Beautiful beaches, rich culture, and some of the most luxurious resorts on the planet. The Tourism Authority of Thailand has a live stream view conveniently located on YouTube, where people can take a look at a number of Thai destinations (arranged in a tidy collage) from the comfort of their home.
The beach is the main attraction at NIZUC Resort & Spa, located on the northeast tip of the Yucatán Peninsula. Anyone craving some waves and sunshine can now tune into the resort’s live webcam, which offers a perfect shot of the shoreline and stretches of water.
The Japan National Tourism Organization is currently encouraging people to satisfy their wanderlust remotely, with virtual experiences showcasing the best of the country. Our favorite is the Shibuya Crossing webcam, which overlooks Tokyo’s busiest intersection. It’s not quite as crowded as usual these days, but it’s still pretty crowded by current social-distancing standards—you might even end up grateful for your quarantine situation after watching the “Shibuya scramble” for a few seconds.
Bring some real-time Hawaiian surf into your living room, courtesy of rental company Great Vacation Retreats. Their webcam faces the popular PKs surf break on Kauai, showing off the island’s natural landscapes among the killer waves.
While most of Niagara’s tours and visitor facilities are closed (on both the Canadian and U.S. sides), the surrounding state parks and trails are still open—for now, at least. But if you want to practice true social distancing, we recommend checking out the Niagara Falls live webcam, presented by the Hilton Fallsview Hotel in Ontario. The sound of the crashing water is pure white noise bliss, and the camera’s aerial view is better than what you’d see in person.
Like many major cities around the world, Amsterdam has closed its attractions, restaurants, and bars to curb the spread of COVID-19. We love this webcam of Dam Square (the city’s hopping central spot), which oscillates to provide great shots of the area’s streets, sculptures, and stunning architecture. And if you’re feeling really lonely, there are still a few residents strolling around.
Situated in the highlands of central Kenya, the Mpala Research Centre is a 48,000-acre “living laboratory” that welcomes scientist and researches from around the globe. Their webcam provides a 24/7 feed of one of the watering holes on their property, where you’re pretty much guaranteed to spot hippos, leopards, zebras, and more at any given moment. (I’m watching three very hungry giraffes as I type this.)
Do you want even more action in your livestream life? Be sure to check out our compilation of wildlife webcams around the world, showcasing elephants in South Africa, endangered gorillas in the Democratic Republic of Congo, and tons of sea creatures in zoos and aquariums. The eerily hypnotic sea jelly cam at California’s Aquarium of the Pacific is a personal favorite.
How Piramal Sarvajal is using IoT to tackle safe drinking water issue for rural India
“Water is wealth; water is life. Without water, life would not endure, and access to freshwater and sanitation is a basic fundamental right of humans.”
Having said that, the availability of freshwater is still a significant challenge in India, especially in rural areas. According to reports, 25 million people in India lack access to safe drinking water, and rural Indian women waste 700 hours annually collecting water. It is also estimated that by the year 2025, almost more than half of the urban population of India will live in water-stressed areas as this precious commodity is becoming scarce rapidly.
In this context, Piramal Sarvajal is committed to leveraging innovative technology to create easy access to safe drinking water in rural areas. Seeded by the Piramal Foundation in 2008, Sarvajal has been working in the water space to provide clean drinking water in the far-flung rural regions of India.
Even today, three-quarters of India still drink unfiltered water, which, in turn, leads to diarrheal deaths and permanent fluorosis. To change this, Sarvajal founder Anand Shah created a program to achieve low-cost scalable solutions serving “safe water for all.”
Why it’s Hot: (In case you’re not sure if you want to read the loooong case study.) This is a really innovative convergence of technology, data and business model – aligned to solve a pervasive public health challenge, which negatively impacts the lives of millions of people every day. Interesting perspective, as we collectively consider ways in which clients might respond to the current global public health challenge.
A Mission To Provide ‘Water For All’
Water scarcity has been a global issue; however, Piramal Sarvajal believed that the problem is multidimensional, and therefore the solutions had to be locally suited. Additionally, the voluminous nature of water, coupled with its vulnerability to contamination demanded a localised and efficient purification-cum-distribution system. While many well-intentioned NGOs have tried to implement charity-based water delivery solutions, these ventures have not proven financially sustainable over time. And therefore, the need of the hour was to apply business thinking to solve public service delivery problems.
In recent years, decentralised solutions for community-level drinking water installations have achieved significant success in creating safe water access, even in remote rural areas. Serving large enough numbers at affordable prices leads to financial sustainability while creating a local entrepreneurial ecosystem. A market-based, pay-per-use model aims to democratise drinking water access and achieve operational break-even by selling drinking water to the community at affordable prices. Piramal Sarvajal has been at the forefront of developing technologies and business practices in the safe drinking water sector that are designed to ensure sustainable solutions in both rural and urban deployment conditions. Sarvajal created a business model that operates at community levels to provide decentralised drinking water solutions to underserved communities.
During its inception, Piramal Sarvajal had their first version of its purification unit, which had no governance-based technology involved, and all the operations were done manually. Since the initiative was bound to be a multi-location affair, distributed operations posed a severe challenge to efficiently and cost-effectively managing the project. Besides, generating sufficient demand meant breaking existing taboos around buying water by educating consumers about water-health linkages was also a challenge. Sarvajal’s team, therefore, innovated a solution that could be customised for the water contamination profile of any location with pioneering remote monitoring technology. It also invested in community awareness activities while tapping into local entrepreneurial drive and resources by adopting a franchise model.
The company used to charge to the franchisee, based on the volume of water purified by our unit. Although there was a mechanical flow meter installed in the unit that used to measure the volume of water purified by our unit, every month, a person had to go to the field to note down the reading from each unit. This process, therefore, used to take about two weeks to complete the round and collect the data. This manual reading process created a delay in the billing cycle. Additionally, they noticed some tampering with water meters at various locations, which indeed is a separate challenge altogether. To resolve these, Piramal Sarvajal explored applying cloud-based technology in order to create a smooth process by using sensors for the measurement of vital parameters like quantity, quality, pressure etc.
Water ATMs: Automated Water Dispensing Units
The company started its technological journey using the Programmable Logic Controller (PLC) with sensors and Human Machine Interface (HMI), which were attached with the PLC. “PLC-based automation has helped us in automating the unit’s operation and in remotely managing and monitoring the purification unit from our centralised location,” said Anuj Sharma, the CEO of Piramal Sarvaja. “Due to the fast-paced changes in PLC technology, we needed to update our software frequently. This triggered the design of our own, micro-controller based, control unit.”
Being the first organisation in India to develop the Water ATM, Piramal Sarvajal, operated the project in collaboration with a local entrepreneur or the local panchayat and community-based organisations to create sustainable livelihood opportunities within the chosen community. These cloud-connected and solar-powered WaterATM dispenses purified water 24×7. Villagers were issued RFID cards for collecting water, and these cards have a pre-paid balance, which can be recharged periodically as per consumption pattern. The RFID card gave the consumer the convenience of taking water anytime, anywhere across connected ATMs in a given location of flexible litres.
The IoT enabled technology installed at the purification level, ensuring the quality of every drop dispensed and supported oversight management on a real-time basis, while remotely managing locations for better governance. “The dispensing solution via Water ATM not only helps us manage and monitor user-level data but also supports targeted subsidies and variable pricing to support equitable and sustainable solutions at the last mile,” said Sharma.
The adoption of IoT technology for remote monitoring of the units helped the company in bringing transparency in operations across every transaction and ensured governance of widespread locations for both the service provider and the donor. This technology also assisted in managing the pay per use model, which, in turn, helped the consumers to pay an affordable price for clean drinking water — paying only for the service.
The technology that the company deployed was the Internet of Things (IoT), which required GSM/GPRS network as it acts as a backbone for communication between device and server. And, Sarvajal’s devices communicate with their centralised server over GSM/GPRS (2G) network. And ensuring that every installed unit has the availability of proper signal strength at the desired location. “Sometimes, we have noticed that even though there is a proper signal strength available at the place, still there is a delay in data exchange, which was due to the network latency,” said Sharma. And, hence, the company considered other network options like NB-IoT, which works on LTE (4G); considering its availability in most of India. The company also considered other alternate non-standard options, where telecom network is still not available, but it is under feasibility study.
Piramal Sarvajal also has enabled a technology device called Soochak, which is a remote monitoring device designed to be mounted on a commercial-scale water purification plant, to capture minute-by-minute machine status. This process works on Piramal’s technology backend, which allows the company to bring affordable, safe drinking water to underserved communities sustainably. At the same time, the touch screen of the machine easily guides the local operators on the daily functioning of the plant in the local language.
The company aimed to deploy technology at every stage — for specific parameter measurement Piramal Sarvajal have used state of the art sensors. As part of their regular preventive maintenance, these sensors are calibrated periodically so that they provide accurate data. With the help of IoT, the company gets its data from all units installed in the field, and these data are stored in their server’s database system. Also, considering the received data is large in volume; it practically wasn’t possible to do analysis manually, hence, decided to apply data analytics that provided them with meaningful information from the available data. “This helped us to know how many units are working in normal condition and how many units require attention from our maintenance team,” said Sharma. “Our devices are intelligent enough to provide real-time alerts to our operations team for any attention needed by them. Our operations team immediately acts on alerts and attends the situation.”
Application & Benefits
Sarvajal’s proprietary technology played a vital role in providing a comprehensive solution for delivering low-cost drinking water at the last mile. The various components of the technology include — water purification plants, monitoring device, the water ATM, and Sarvajal’s enterprise management system.
Sarvajal’s purification model was agnostic of the method of filtration and was utilising purification technology as per the source water. The water was getting purified through a site-designed five-step filtration process including media filtration, micron filtration, reverse osmosis (RO) filtration and UV purification. The employed proprietary technology of Sarvajal helped them in monitoring and controlling the machine operations, the source water quality, product water quality, litres produced (both rate and total), the overall health of the machine, and the amount of effluent created in the process. This real-time online monitoring enabled the company to assure a greater uptime in machine usage.
Sarvajal’s Enterprise Management System is the information processing hub of the entire company’s network of distributed installations. The SEMs receives all data sent over the cellular network for the Soochaks and Water ATMs and serves as the conduit for all operational activities within the business, such as inventory management, maintenance tracking, accounting, and asset tracking.
Additionally, the water ATM devices were solar-powered, cloud-connected, and operated automatically, which was designed to dispense water at the swipe of an RFID card. The ATMs tracked every transaction that took place, which enabled a sophisticated market forecasting and proactive multi-unit management. It also enhanced the scale of impact and optimised net investment per installation. Consequently, the ATMs established water-price transparent markets and assured 24×7 access to safe drinking water. Sarvaj’s initiative also presented an option to provide direct-targeted subsidies through government-run programs. Currently, the company is serving more than 7.30 lakhs of people daily, directly from our 1765+ touchpoints in 20 states.
While there are many players in the water space, Sharma believes, “What sets us apart is our effort of conducting community engagement activities to improve impact to increase the off-take.” Also, “Soochak throws data about machine health, so all maintenance activities are planned. Service tickets are even generated to track and also study the data generated. Our database shares information on all machines functionality at any given point in time.”
Sharma further added, “Being a technology expert in the water sector, we also aim to help the government by demonstrating the use of technology, so that the government can monitor the water supply schemes very effectively.” Sarvajal has extended the application of this model for a water pipe model too. The company partnered with the central government-run Jal Shakti mission to create a pilot model of monitoring the IoT-based water tracking mechanism at villages of Gujarat, Assam and Bihar.
Lin Qingxuan is a Chinese cosmetics company with more 300 retail stores and over 2,000 employees. When forced to close 40% of its stores during the coronavirus crisis, the company acted quickly to leverage WeChat and TaoBao (owned by Alibaba, it’s the world’s biggest e-commerce site) to engage with its customers virtually.
The store sent coupons to their customers and redeployed their 100+ beauty advisors from the closed stores into online influencers. On February 14th, the store launched a large-scale live stream shopping event and were able to engage with 60,000 customers live (they currently have 6 million followers). The sales from one shopping advisor in two hours equaled that of four retail stores.
From “online clubbing sessions” to streamed music festivals, many Chinese brands turned to live streaming during this crisis. It’ll be interesting to see how this industry will grow in the US.
As Covid-19 turned into a global pandemic within the last few days, some sellers saw an opportunity to sell Coronavirus themed products on Amazon and Etsy. While some of these products are harmless, many made misleading claims about protecting from or curing Covid-19.
Why it’s hot: In the age of Covid-19, digitally-focused companies have an added responsibility to make sure that their customers aren’t falling for fake news or unproven product claims. Facebook is using AI to stop people from posting fake news, Twitter is asking people to remove fake Coronavirus-related tweets, and Amazon has removed one million products for false Coronavirus claims.
A skincare startup is tackling the complexity consumers face when navigating the category to select the best products for their skincare needs. Rather than adding to the clutter of products, ingredients and “proprietary formulas”, or attempting to educate consumers through exposure to research + science, Proven Skincare simply prescribes personalized solutions for each individual.
After collecting customer input based around 40 key factors, Proven Skincare’s AI combs through a comprehensive database of research, testimonials and dermatology expertise, to identify the best mix of ingredients for each person’s situation.
“The paradox of choice, the confusion that causes this frustrating cycle of trial and error, is too much for most people to bear,” says Zhao on the latest edition of Ad Age’s Marketer’s Brief podcast. “There’s a lot of cycles of buying expensive product, only for it to then sit on somebody’s vanity shelf for months to come.”
As the human body’s largest organ, skin should be properly cared for—using products and ingredients that have been proven to work for specific individuals. That’s the core mission behind Proven Skincare, a new beauty company that has tapped technology to research the best skincare regimen for consumers.
Why It’s Hot: In a world where the benefits of things like AI and big data are not often apparent to the “average” person, this is an example of technology that solves a real human problem, while remaining invisible (i.e. it’s not about the tech).
The creator of the famous voice assistant dreams of a world where Alexa is everywhere, anticipating your every need.
Speaking with MIT Technology Review, Rohit Prasad, Alexa’s head scientist, revealed further details about where Alexa is headed next. The crux of the plan is for the voice assistant to move from passive to proactive interactions. Rather than wait for and respond to requests, Alexa will anticipate what the user might want. The idea is to turn Alexa into an omnipresent companion that actively shapes and orchestrates your life. This will require Alexa to get to know you better than ever before.
In June at the re:Mars conference, he demoed [view from 53:54] a feature called Alexa Conversations, showing how it might be used to help you plan a night out. Instead of manually initiating a new request for every part of the evening, you would need only to begin the conversation—for example, by asking to book movie tickets. Alexa would then follow up to ask whether you also wanted to make a restaurant reservation or call an Uber.
A more intelligent Alexa
Here’s how Alexa’s software updates will come together to execute the night-out planning scenario. In order to follow up on a movie ticket request with prompts for dinner and an Uber, a neural network learns—through billions of user interactions a week—to recognize which skills are commonly used with one another. This is how intelligent prediction comes into play. When enough users book a dinner after a movie, Alexa will package the skills together and recommend them in conjunction.
But reasoning is required to know what time to book the Uber. Taking into account your and the theater’s location, the start time of your movie, and the expected traffic, Alexa figures out when the car should pick you up to get you there on time.
Prasad imagines many other scenarios that might require more complex reasoning. You could imagine a skill, for example, that would allow you to ask your Echo Buds where the tomatoes are while you’re standing in Whole Foods. The Buds will need to register that you’re in the Whole Foods, access a map of its floor plan, and then tell you the tomatoes are in aisle seven.
In another scenario, you might ask Alexa through your communal home Echo to send you a notification if your flight is delayed. When it’s time to do so, perhaps you are already driving. Alexa needs to realize (by identifying your voice in your initial request) that you, not a roommate or family member, need the notification—and, based on the last Echo-enabled device you interacted with, that you are now in your car. Therefore, the notification should go to your car rather than your home.
This level of prediction and reasoning will also need to account for video data as more and more Alexa-compatible products include cameras. Let’s say you’re not home, Prasad muses, and a Girl Scout knocks on your door selling cookies. The Alexa on your Amazon Ring, a camera-equipped doorbell, should register (through video and audio input) who is at your door and why, know that you are not home, send you a note on a nearby Alexa device asking how many cookies you want, and order them on your behalf.
To make this possible, Prasad’s team is now testing a new software architecture for processing user commands. It involves filtering audio and visual information through many more layers. First Alexa needs to register which skill the user is trying to access among the roughly 100,000 available. Next it will have to understand the command in the context of who the user is, what device that person is using, and where. Finally it will need to refine the response on the basis of the user’s previously expressed preferences.
Why It’s Hot:“This is what I believe the next few years will be about: reasoning and making it more personal, with more context,” says Prasad. “It’s like bringing everything together to make these massive decisions.”
Home-related publications like Real Simple, Hunker and Domino are using model houses to create experiential retail experiences that can drive affiliate revenue.
Domino magazine has created staged homes for years. But this year’s house, located in Sag Harbor, NY was the first to include shoppable technology into the space. In partnership with Stage&Shop, a real estate agency and an app developer, Domino created an app that integrate codes into all of the house’s furniture and design elements that people touring the home could scan to purchase them.
Domino’s winter issue will have a feature on the home, which will also include QR codes for those products that readers use their smartphone to scan.
Brands were included in the home through product placement, and affiliate links were used in the shoppable content as well as in the house itself. But the primary revenue driver for the project still comes from the content created surrounding the home, including its print spread and digital elements. And while it’s an ongoing franchise for the brand, Cho said that Domino isn’t leaning on that revenue, but is looking for constant iterations of how to make the project better and a bigger piece of the puzzle.
Why It’s Hot: An interesting convergence of digital and physical, potentially symbiotically solving parallel/complementary problems of retail and ecommerce experiences:
Online purchase is convenient, but I don’t get to see, touch, try physical goods before buying.
Retail purchase is experiential, but I don’t want all of the friction of purchase and transport home.
Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows
One of China’s largest online video platforms is setting out to use technology to integrate branded content into movies and TV shows from any place or era.
(Yes, a Starbucks on Tatooine…or Nike branded footwear for the first moonwalk.)
Why It’s Hot:
Potentially exponential expansion of available ad inventory
Increased targetability by interest, plus top-spin of borrowed interest
Additional revenue streams for content makers
New questions of the sanctity of creative vision, narrative intent and historical truth
Advertising is an integral part of any business and with increasing competition, it’s more important than ever to be visible. Mirriad, a computer-vision and AI-powered platform company, recently announced its partnership with Tencent which is about the change the advertising game. If you didn’t know, Tencent is one of the largest online video platforms in China. So how does it change the advertising game, you ask?
Mirriad’s technology enables advertisers to reach their target audience by integrating branded content (or ads) directly into movies and TV series. So, for instance, if an actor is holding just a regular cup of joe in a movie, this new API will enable Tencent to change that cup of coffee into a branded cup of coffee. Matthew Brennan, a speaker and a writer who specialises in analysing Tencent & WeChat shared a glimpse of how this tech works.
While we’re not sure if these ads will be clickable, it’ll still have a significant subconscious impact, if not direct. Marketers have long talked of mood marketing that builds a personal connection between the brand and the targeted user. So, with the ability to insert ads in crucial scenes and moments, advertisers will now be able to engage with their target users in a way that wasn’t possible before.
Mirriad currently has a 2-year contract with Tencent where they’ll trial exclusively on the latter’s video platform. But if trials are successful in that they don’t offer a jarring viewing experience, we can soon expect this tech to go mainstream.
Tru Kids, the owner of the Toys ‘R’ Us brand is “bringing back the Toys ‘R’ Us brand in a modern way through a strong experiential and content-rich omnichannel concept,” Richard Barry, CEO of Tru Kids, said in a statement.
Learning from its prior mistakes of not embracing technology and a digital transformation, this relaunch is purely digital and content-focused in nature, partnering with Target and Candytopia to help with ecommerce and real-life, memorable experiences.
Dubbed “The Toys R Us Adventure,” the company partnered with Candytopia to create the experiential pop-ups in Chicago and Atlanta and feature more than a dozen interactive play rooms, larger-than-life toys, and installations featuring Geoffrey, the brand’s giraffe mascot.
Why it’s hot: Toys ‘R’ Us’ was the poster child for death by tech, with its rejection of ecommerce and digital transformation. Now the company is trying to show everyone it can learn from its mistakes. The question is, will the nostalgia of Toys ‘R’ Us be enough to drive expensive experiential store visits. It’ll be interesting to see if this attempt at jumping into the digital deep end will have a happy ending. If it does work, will we start seeing the return of other brands who failed to innovate? Blockbuster Video? Tower Records?
The Alabama football coach, has long been peeved that the student section at Bryant-Denny Stadium empties early. So this season, the university is rewarding students who attend games — and stay until the fourth quarter — with an alluring prize: improved access to tickets to the SEC championship game and to the College Football Playoff semifinals and championship game, which Alabama is trying to reach for the fifth consecutive season.
But to do this, Alabama is taking an extraordinary, Orwellian step: using location-tracking technology from students’ phones to see who skips out and who stays. “It’s kind of like Big Brother,” said Allison Isidore, a graduate student in religious studies from Montclair, N.J.
It also seems inevitable in an age when tech behemoths like Facebook, Google and Amazon harvest data from phones, knowing where users walk, what they watch and how they shop. Alabama isn’t the only college tapping into student data; the University of North Carolina uses location-tracking technology to see whether its football players and other athletes are in class.
Greg Byrne, Alabama’s athletic director, said privacy concerns rarely came up when the program was being discussed with other departments and student groups. Students who download the Tide Loyalty Points app will be tracked only inside the stadium, he said, and they can close the app — or delete it — once they leave the stadium. “If anybody has a phone, unless you’re in airplane mode or have it off, the cellular companies know where you are,” he said.
But Adam Schwartz, a lawyer for the Electronic Frontier Foundation, a privacy watchdog, said it was “very alarming” that a public university — an arm of the government — was tracking its students’ whereabouts.
“Why should packing the stadium in the fourth quarter be the last time the government wants to know where students are?” Schwartz said, adding that it was “inappropriate” to offer an incentive for students to give up their privacy. “A public university is a teacher, telling students what is proper in a democratic society.”
The creator of the app, FanMaker, runs apps for 40 colleges, including Clemson, Louisiana State and Southern California, which typically reward fans with gifts like T-shirts. The app it created for Alabama is the only one that tracks the locations of its students. That Alabama would want it is an example of how even a powerhouse program like the Crimson Tide is not sheltered from college football’s decline in attendance, which sank to a 22-year low last season.
The Tide Loyalty Points program works like this: Students, who typically pay about $10 for home tickets, download the app and earn 100 points for attending a home game and an additional 250 for staying until the fourth quarter. Those points augment ones they garner mostly from progress they have made toward their degrees — 100 points per credit hour. (A regular load would be 15 credits per semester, or 1,500 points.)
The students themselves had no shortage of proposed solutions.
“Sell beer; that would keep us here,” said Harrison Powell, a sophomore engineering major from Naples, Fla.
“Don’t schedule cupcakes,” said Garrett Foster, a senior management major from Birmingham, referring to Alabama’s ritually soft non-conference home schedule, which this year includes Western Carolina, Southern Mississippi and New Mexico State. (Byrne has set about beefing it up, scheduling home-and-home series with Texas, Wisconsin, Oklahoma and Notre Dame, but those don’t start until 2022.)
In the meantime, there is also time for students to solve their own problems, which is, after all, the point of going to college. An Alabama official figured it would not be long before pledges are conscripted to hold caches of phones until the fourth quarter so their fraternity brothers could leave early.
“Without a doubt,” said Wolf, the student from Philadelphia. “I haven’t seen it yet, but it’s the first game. There will be workarounds for sure.”
As for whether the app, with its privacy concerns, early bugs and potential loopholes, will do its job well enough to please Saban was not a subject he was willing to entertain as the sun began to set on Saturday. He was looking ahead to the next opponent: South Carolina.
Why It’s Hot:
Another example of a brand/institution using gamification to influence behavior, this takes it a step further – pushing towards the edge of the privacy conversation, and perhaps leading us all to consider what might be an acceptable “exchange rate” for personal information.
Australian insurer, National Roads and Motorists’ Association (NRMA), is refunding customers that spend money to protect their homes from disaster by using claims data to identify homes at risk of flooding, storm damage and other disasters.
It invited people to download Safety Hub, a custom-built app, and rewarded them for carrying out home maintenance tasks that reduced the risk of catastrophic damage.
The app combined geographical data with risk profiles to tell people about personalized tasks that they could complete to lower the risk of damage to their homes.
Each time a task was completed, money was paid straight into the customer’s bank account. If the task required the services of a professional, NRMA would pay for that, too.
By giving customers authority over the safety of their home and rewarding them for completing checks, NRMA can not only reduce how much it must pay, it creates transparency. And giving people partial control over their safety can work to empower those in high-risk communities where they are more likely to suffer disasters.
NRMA has the chance to create a new standard in insurance with this new initiative. While it saves the company money, it also demonstrates its commitment to its customers, to help them avoid disasters.
This is a good example of how a company leveraged its first-party data with geographical data to create a predictive model and help incentivize customers to avoid costly disasters.
Via, a leading provider and developer of on-demand public mobility, was selected by the New York City Department of Education to provide a school bus management system for the nation’s largest school district.
As the largest school district in the nation, the NYC Department of Education (DOE) transports approximately 150,000 students on 9,000 bus routes each and every day to get students safely to and from school across the City.
“Via for Schools” will be the first integrated, automated school bus routing, tracking, and communication platform in the world.
Via for Schools will utilize a flexible algorithm, which allows for both stop-to-school and home-to-school pickups, accommodating students regardless of their learning style, mobility constraints, or where they live.
Parents and students will have the ability to track, in real-time, their bus’ whereabouts and receive frequent and reliable communications in the event of service changes, improving safety and bringing important peace of mind to all users of the system. By utilizing Via’s best-in-class algorithms to optimize school bus routing, the Department of Education will be able to achieve operational efficiencies and reduce transportation costs.
Why it’s hot:
NYC has been a testing ground for partnering with brands to improve life in one of the most densely-populated cities in the world. This partnership is a slight variation on the same model, but rather than leasing out Via cars to the city, they’re giving away the technology behind Via.
Rising suicide rates in the US are disproportionately affecting 10-24 year-olds, with suicide as the second leading cause of death after unintentional injuries. It’s a complex and multifaceted topic, and one that leaves those whose lives are impacted wondering what they could have done differently, to recognize the signs and intervene.
Researchers are fast at work figuring out whether a machine learning algorithm might be able to use data from an individual’s mobile device to assess risk and predict an imminent suicide attempt – before there may even be any outward signs. This work is part of the Mobile Assessment for the Prediction of Suicide (MAPS) study, involving 50 teenagers in New York and Pennsylvania. If successful, the effort could lead to a viable solution to an increasingly troubling societal problem.
Why It’s Hot
We’re just scratching the surface of the treasure trove of insights that might be buried in the mountains of data we’re all generating every day. Our ability to understand people more deeply, without relying on “new” sources of data, will have implications for the experiences brands and marketers deliver.
Keeping an eye on subtle changes in common health risks is not an easy task for the average person. Yet, by the time real symptoms are obvious, it’s often too late to take the kind of action that would prevent a problem from snow-balling.
Researchers at the University of Toronto have developed an app that appears capable of turning a 30-second selfie into a diagnostic tool for quantifying a range of health risks.
“Anura promises an impressively thorough physical examination for just half a minute of your time. Simply based on a person’s facial features, captured through the latest deep learning technology, it can assess heart rate, breathing, stress, skin age, vascular age, body mass index (yes, from your face!), Cardiovascular disease, heart attack and stroke risk, cardiac workload, vascular capacity, blood pressure, and more.”
It’s easy to be skeptical about the accuracy of results possible from simply looking at a face for 30 seconds, but the researchers have demonstrated accuracy of measuring blood pressure up to 96% – and when the objective is to give people a way of realizing when it might be time to take action, that level of accuracy may actually be more than enough.
Why It’s Hot
For marketers looking to better identify the times, places and people for whom their products and services are likely to be most relevant, the convergence of biometrics with advanced algorithms and AI – all in a device most people carry around with them every day – could be a game-changer.
(This also brings up perennial issues of privacy & personal information, and trade-offs we need to make for the benefits emerging tech provides.)
Spark, a New Zealand telecom company, partnered with Google and Te Aka, an online Māori dictionary, to create an app that translates photos of objects into the language of the indigenous people of New Zealand.
The app is called Kupu. It uses machine vision technology to identify objects in a photo and then translates the name of the object into Te Reo Māori.
Why it’s hot: A fun and natural way of promoting and preserving an indigenous language through everyday life.
BioSay, a Boston startup has created a biometric measurement app that monitors stress levels through inbuilt sensors on a smartphone. The app monitors the how different places and environments affect a user’s emotional state.
Users have to place their finger over their smartphone camera which can detect their heart rate; the reading is called a “bioji”. The app also analyzes facial expressions and voice (through the camera and mic) to aggregate data about their mood. By using location services, the app can gather data about the user’s environment and users are encouraged to add their own data by adding notes or tagging friends they are with.
“Biojis” can be shared or kept private, although the apps founders would like for the data to be shared on a larger scale so that other users and healthcare providers can see how different places are impacting people.
‘The war on stress, depression and disease will not be won by survival of the fittest where data is locked away and we can’t learn from one another, it will be won by collaboration,’ explained Donalds during her TED Talk, featured above. ‘As we endeavour to fight the war on stress, depression and disease our data must not be divided but united.’
The impact that different businesses have on people’s emotional states can be mapped by BioSay, too. This is good news for brands if people leave their stores smiling, but not so great if the experiences they offer cause stress. Smart companies will use the data to gain insights into how they can improve and enhance their customers’ wellbeing.
Why it’s hot:
Because users can start to understand the lifestyle choices they may not be aware of that are negatively influencing their health.
What’s this going to do for brands with physical locations?
Russia’s (in)famous Kalashnikov manufacturing company has revealed it’s first electric car. The prototype, shown for the first time at an event near Moscow is a throwback to a Soviet hatchback created in the 1970s. But it’s looks are the only thing retro about it. It’s makers have said it is a revolutionary cutting-edge “supercar” that can compete with the likes of Tesla.
There are still some kinks to iron out, but they’re hoping they’ll be able to offer would be able to travel 220 miles (350 km) on a single charge and with a higher top speed than other e-cars on the market.
“Kalashnikov has been looking to take its brand in different directions and recently launched a clothing line and a catalogue of personal items ranging from umbrellas to smartphone covers.”
Reactions to this latest venture have been mixed, from ridicule to praise of its cool look.
Why it’s hot:
It’s a bold and interesting design choice and it will be interesting to see whether this sparks a trend in a greater variety of e-car designs.
A good example of the growing trend of companies diversifying their brand offerings.
Andreessen Horowitz has unveiled its Cultural Leadership Fund, a vehicle that will be used to back multicultural founders. Reports of the fund emerged earlier this month, with The Wall Street Journal noting it will total about $15 million. LPs in the fund include Will Smith, Jada Pinkett Smith, Kevin Durant, Sean “Diddy” Combs, Richelieu Dennis and Shonda Rimes, among others.
The stated goals of the fund are twofold:
Connect the greatest cultural leaders in the world to the best new technology companies
Enable more young African Americans to enter the technology industry
WHY IT’S HOT:
As part of Andreessen Horowitz’s main investing fund, the Culture fund will “focus purposefully and intently on creating opportunities for people of color in tech.” Despite repeated vows the past few years to reverse a woeful track history of diversity in tech, progress has been glacial. Only 3% of the U.S. tech workforce is black, while 57% of the workforce is white, according to data compiled by market research firm IHS Markit. With the help of a set of diverse leaders, the CLF will aim to reverse this trend.
Kano, a company that makes kid-friendly coding products, is releasing a programmable Harry Potter wand in the fall.
Children (and I’m sure many adults) will be able to build code-able wands with their own spells. They will be able to customize puzzle bits of code. They customizations range from changing the color of the spell, length, or even what the spell does. You can even share your spell afterwards. Unfortunately, you can’t have your spells interact with real-life objects. Instead, you interact with an app on a tablet.
Why it’s hot:
People love Harry Potter, especially kids. They can get lost in the magical world while learning the foundational elements of coding.
Nike unveiled its new concept store, Melrose by Nike, on Melrose Avenue in LA. Everything about it, including its location and the products it stocks, is determined by how people in the area interact with the brand.
The idea is to blend the physical and digital shopping experience. Everything about the store is designed to work with the Nike Plus app. As soon as you enter the geo-fenced area, you start getting special deals on the app. If they think you’d be interested in a product they have on hand, whether you’ve specified it or not, they’ll reserve it for you in your size. All you have to do is access one of the many lockers in the store. If you see apparel you like, you scan the code, and a salesperson will come to you with it in your size.
Why it’s hot:
Brick and mortar business has grown stale. By blurring the line between digital and physical shopping, the customer will have a more personalized experience.
New machine learning techniques are giving surveillance cameras the ability to capture suspicious behavior without the help of human supervision
A Japanese telecom company NTT East built AI Guardman, a new AI security cam with startup Earth Eyes Corp. They combined open source technology developed by Carnegie Mellon to scan video streams with their own algorithm that matches the data from these streams to ‘suspicious’ behavior. From early testing, NTT East claims AI Guardman reduced shoplifting in stores by roughly 40 percent.
But there are potential problems with this security camera. First, it sometimes misidentifies indecisive customers (who might pick up an item, put it back, and then pick it up again) and salesclerks who are restocking shelves as potential shoplifters. Second, it is possible that the data may be biased towards certain groups.
Why it’s Hot:
Currently, store owners may only know if they were shoplifted when it comes to their attention, which could be several hours after the fact. Once this technology is made available, they can be alerted of suspicious behavior in real time.
You’re a chess enthusiast, but let’s face it: your chess board is probably collecting dust in your closet. Since no one in your household wants to play, you’re forced to play a game online or, even worse, not at all. Don’t worry—InfiVention Technologies will solve your issue with artificial intelligence.
InfiVention Technologies is redefining board games with the help of AI. Their product Square Off lets you play a game of chess on a real board with real chess pieces against opponents online or the artificial intelligence of the board. You will see your opponent’s every move in real-time, right in front of your eyes. The board uses magnets to move the pieces, while careful to not dislodge the adjacent pieces from their positions.
Why it’s Hot:
No one expected AI to take over board games—it’s often associated with computers. Since board games are rarely single player, many games have transitioned online to allow you to play at your own convenience. This brings back the charm in playing chess.
Snapchat and Instagram, two popular social media platforms are entering the world of e-commerce. Both platforms point users in a shopping direction. Each of the apps increase their competition amongst each other as they battle to gain the most following. In today’s digital era, eCommerce is transforming the way we absorb information and online shop.
For Snapchat, eCommerce is utilized as Snapchat presents the “Shoppable Snap Ads”. In this specific ad, Snapchat promotes Spectacles camera sunglasses. Meanwhile, Instagram utilizes shopping in its feature of “Instagram Stories”. With this feature, retail stores can promote their merchandise one user at a time. Brands are slowly beginning to take over each Instagram user’s feed and what they see. Snapchat like its competitor, has a feature in which users can stay in the know about their favorite brands and see how they can take action.
Snapchat additionally utilizes eCommerce to promote Dunkin’ Donuts. As America runs on Dunkin (no pun intended), it allows for users to interact with the brand by playing a virtual reality game, designed as an ad. Snapchat additionally includes “carousel-style” shopping ads, where users can interact with different filters for their favorite brands and send to their friends.
Why it’s hot
eCommerce remains to be a hot topic in today’s ad world. eCommerce is a major influence to how agencies and brands engage with their clients and users. The social media platforms, like Instagram and Snapchat use eCommerce to their advantage. With fun and eye-catching ads, eCommerce helps increase brand awareness and grow meaningful relationships with clients. As a global customer relationship agency, MRM//McCann works to use eCommerce as a specific tool in which clients can successfully and effectively interact with their users.
Sounds impossible, right? Well for this pair of robots it’s not. After 3 long years, a research team in Singapore has successfully taught a pair of robots to build an Ikea Chair.
They are not the first to build furniture, but the only previous contender was back in 2003 when MIT robots built a simple Lack table.
“And while a robot can be programmed to do a single assembly-line task efficiently, mastering all of the small tasks that IKEA assembly requires is a bigger challenge. Some of the same things humans struggle with, like fiddling with bags of screws, dowels, and doodads while trying to distinguish the slight variations in shape, are also difficult for robots.”
Their next goal is to go from teaching the robot ‘HOW to do it’, they want it to reason ‘WHAT to do’.
This AI will not just save time and stress, it can also save marriages. “The dynamics of flatpack furniture assembly contain a minefield of relationship conflict triggers, to the point where IKEA-related conflicts come up with surprising frequency in marriage counseling sessions.”