“Be Smart. Shop Safe.” That’s the tag line for Mozilla’s initiative to spread awareness about the privacy status and risks of new connected products — and promote their brand as a privacy leader.
The privacy of physical connected products is new for many people, so getting people to consider privacy before impulsively slamming the BUY button is a big deal for an organization focused on privacy. Mozilla needed to make their report interesting to grab people’s attention.
Smart but simple UX and strong copy makes this happen.
An animated emoji shows how “creepy” users have said various products are, regardless of their privacy rating.
Why it’s hot:
Is this the beginning of, if not a backlash, at least a recalibration of the excitement about smart IoT products?
Mozilla frames itself as the authority on the growing concern of privacy and getting into the product-rating game drives a new kind of awareness regarding physical products which many people have heretofore not had to consider.
Gathering data on creepiness sentiment is an interesting (and fun) approach to consumer metrics. Users can vote on the creepiness scale, but you have to give your email to see the results.