A coral re(li)ef

From Hawaiian Airlines’ initiative in April to educate visitors on the harmful effects that many generic sunscreens have on the coral reefs, Hawaii has become the first state to introduce a ban on the sunscreens with chemicals believed to harm the reefs! The bill was introduced on Tuesday and if all goes well, it’ll take effect starting January 1st, 2021.

Why it’s hot:
Years of tourism has brutally impacted the reefs and accompanying ocean life leaving Hawaii to step up as they try to preserve what’s left.

source: https://www.npr.org/sections/thetwo-way/2018/05/02/607765760/hawaii-approves-bill-banning-sunscreen-believed-to-kill-coral-reefs

Sun’s out, Buns out… Patch On?

L’Oréal’s UV patch is a new way to help monitor UV exposure when participating in summer activities. The UV patch was released last year but it’s now gaining attention with its latest version and new accompanying app. The patch comes in the shape of an adorable heart and is recommended to be placed on the arm/wrist but essentially can be worn anywhere on the body. “Anywhere” meaning anywhere that’s exposed to the sun of course. The app is family friendly and features avatars that are used to keep track of different family members. It’s customized to each patch user as it asks about “skin type, the location, and the weather to make sure you’re getting the best advice.”
“When you take a photo of the patch, My UV tells you things like when to put on more sunscreen, what the UV levels on your patch are currently at, and what level SPF you should be using.”

See it in action: http://mashable.com/2017/06/26/loreal-sunscreen-skin-patch/ 

Why it’s hot:
According to SkinCancer.org, over the past three decades, more people have had skin cancer than all other cancers combined and one in five Americans will develop skin cancer in the course of a lifetime. It’s important to take preventative measures from an early age and this patch/app combo seems to be a push in the right direction.
The only question is: Are you ready for an epic heart-shaped tan line?

A Smart Sunscreen Bottle

Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen.

Powered by custom Bluetooth LE technology in the lid, the bottle syncs with an iOS app, and automatically triggers the ReApply Reminder countdown from the moment a user applies sunscreen. The app then dynamically adjusts the recommended ReApply time, based on an algorithm that processes the live Weather, Location and UV Index Rating data to trigger “reminder” notifications designed to remind people to ReApply sunscreen before they get burnt.

ReApply-Reminder-App-Large1

The ReApply Reminder is a new innovation project created to explore new ways to keep people safe in the sun. Created & Engineered by VML Australia in partnership with Vitality Brands.

 Why it’s hot:

With the start on summer upon us, I thought this was a cool example of how digital technology is being incorporated into our everyday lives and in this case it can help us stay safe.

Source: Digital Buzz