Watching TV Together From Afar

Hulu is releasing the test version of a new feature that let’s viewers connect while watching shows together online.

It is called Watch Party. It is the first release by a major streaming video provider of a technology that other companies are also working on in response to COVID19.

Why it’s Hot: 

Though its development was propelled by the pandemic, this is a technology that may continue to find an audience after COVID is over, subtly changing the landscape of our social interactions.

hinge bears a new kpi…

Dating app Hinge recently released its first brand campaign, based upon a simple premise that’s simply delightful. It’s pitching itself as “the dating app designed to be deleted”…since, you know, the whole point is to find someone you like enough to not spend any more time on dating apps.

Why It’s Hot:

While it’s somewhat shocking that no other dating app has ever taken this tack, it’s a smart move for a relatively new brand on the scene. Leveraging its novelty, breaking from category convention is no doubt one way to stand out.

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