Dating app Hinge recently released its first brand campaign, based upon a simple premise that’s simply delightful. It’s pitching itself as “the dating app designed to be deleted”…since, you know, the whole point is to find someone you like enough to not spend any more time on dating apps.
Why It’s Hot:
While it’s somewhat shocking that no other dating app has ever taken this tack, it’s a smart move for a relatively new brand on the scene. Leveraging its novelty, breaking from category convention is no doubt one way to stand out.