LinkedIn has announced that it will roll out its own version of Stories to all users after completing a trial period in Brazil, Netherlands, UAE, Australia, and France.
Stories–the popular and short lived photo narratives–were first rolled out by Snapchat in 2013. High engagement soon attracted the attention of Facebook, which copied communication tool and rolled it out on its own platforms (FB, IG).
Why it’s hot:
In the last century, the U.S. has gone from a society where suits were necessary for office work to people wearing T-shirts on Zoom calls with pets in the background. Beyond creating a new medium for digital advertising, LinkedIn stories may signal the continued movement toward a more informal and personal work and recruitment culture.