Adobe’s VR Sound Design Project – #SonicScape

One of Adobe’s newest project involves giving users a 360 interface to edit 3D sounds. Instead of needing to figure out the exact panning, echoing, delays, etc to fake a 3D sounds, this project lets sound designers see and move their audio files in 3D space. This is pretty similar to what I’m used to doing already in 3D games with Unity, but it’s great to see it available for 360 sound design in general.

Why it’s Hot:

  • Innovative way to deal with an interface issue
  • Allows sound designers an easy way to create 360 sounds

It’s just a prototype for now, but may be making into into an Adobe product in the future.

That Sound You Associate With Brands? It Actually Has A Name: Earcon

Design comes in all shapes and sizes. In everyday life we interact, and react to visuals, interfaces and even touch and smells. But what about sounds? Earcons, or sonic branding is an often overlooked part of an experience, yet each one of us associates certain sounds with brands, events or actions.
Leveraging senses is a key way for psychological recall and in a world of “noise,” designers need a way to identify and alert beyond just visual queues.
Lost? earcons are everywhere. From the iconic Windows startup sound to the omnipresent “iPhone typing” clicks, sonic branding remains an important element of interaction, design, and branding.

Why It’s Hot
Brands have the opportunity to take their branding to another level with earcons. As seen with NBC, Netflix and T-Mobile, an earcon can cut through and identify a brand even if you don’t see it visually. This use of the senses works to leverage human psychology to not only increase recall but lead to affinity and familiarity.
We know that onomatopoeia is when a word sounds like the very thing it’s describing (  hiss, buzz). So whats the equivalent in sound design? That would be Skeuomorphism –  the design concept of making sounds resemble their real-world counterparts. ( think “recycle” sound!)