tl;dr officially graduates to nm;dr…

Everything you think you know about content consumption on the internet is true.

Notre Dame researchers recently found that 73% of Redditors who volunteered for their study didn’t actually click through to links they upvoted, 84% clicked on content in less than 50% of their pageloads, and 94% did so in less than 40% of their pageloads.

Why it’s hot:

As people, it’s not. We’ve become a headline society.

As we all know, “fake news” is now a legitimate cultural phenomenon, and the lack of investigation and questioning the accuracy or legitimacy of content, opinions, ratings, even social media accounts means manipulative powers that can and have been misused by those with nefarious objectives.

But as marketers, before we make any ad, digital experience, tweet, product, or even business decision, the headline test has never been more important.

A good exercise is to write the positive headlines you hope to see as a result of what you’re thinking of doing, and the potential negative ones. Look at both, then decide the fate and/or form of your effort.

[ieee.org]

On a much lighter note, as a bonus, Google’s Santa Tracker experience is now live with Santa’s Village. Leading up to the holidays, it’s offering “access to games, a learning experience about holiday traditions around the world, and a Code Lab teaching kids basic coding skills” and an advent calendar unlocking a new game or experience each day between now and Christmas.

GOT fans, are you prepared for winter?

IKEA responded to GOT costume designer’s reveal of using IKEA rugs on the show with their do-it-yourself instructions in the company’s typical style showing people how to prepare for winter as summer is coming to an end.

IKEA named the mock product Vinter, the Swedish word for winter.

Why it’s hot: being playful and entertaining on social media can go a long way. IKEA wisely leveraged and amplified earned media.

Monkeys in Magenta

After seven years, the digital band, Gorillaz, are releasing a new album, and as part of their promotion, a new app is encouraging people to find the color magenta to unlock unique content.

Deutsche Telekom has created the Lenz app that will unlock new content for users whenever they hover it over something magenta — the brand’s corporate color.

The brand has teamed up with the virtual band, Gorillaz, to launch the Lenz app, which was created by Saatchi & Saatchi for the Deutsche Telekom music and lifestyle platform, Electronic Beats. With the new app, when a user finds something magenta (it could be a t-shirt, a flower or anyting that matches the Pantone range), they can hold their phone over it, to reveal new content from Gorillaz, including the first ever “live” interview with the band using motion capture and composition technology, and exclusive clips from the band’s new album “Humanz,” dropping on April 28. The app uses Chroma Keying technology to use the color to unlock the content.

http://creativity-online.com/work/deutsche-telekom-lenz-app/51602 

Why It’s Hot

This is a really cool activation. It is great positioning for Deutsche Telekom because it’s not overly intrusive or brand-heavy. And Gorillaz of course gain additional buzz around their upcoming album. I think this is a great example of a brand involving itself in a moment without trying to take it over.

What an Influencer wants…

It’s time for marketers to change how they select and reward influencers.

Until now, brands have practiced three levels of influencer marketing.

Level 1 uses PR to send free brand product and information to target influencers, hoping for earned media (or at least a response).

Level 2 allocates media spend to pay relevant influencers with desirable audiences to create “cool” content that showcases the brand in a positive light.

Level 3 builds meaningful, advocate-level relationships with influencers who authentically love and embrace the brand in a way that spans beyond a video, campaign or launch.

Enter the next level

Today’s influencers are operating as businesses, not just communities—and as businesses, they want more from the brands with which they work.

Influencers

Welcome to level 4
, where marketers treat content creators as businesses, help them add value to their brands while bringing value to their audiences—and both sides see greater benefits.

It begins with marketers giving creators access to the newest products before they hit shelves, and moves into sharing audience data, helping identify growth opportunities, and even providing production assistance including studio time, professional content editing and fresh collaborations.

In exchange, influencers can offer brands preferred rates, disruptive creative, faster speed to market, higher credibility and, ultimately, sales.

http://www.adweek.com/tv-video/its-time-for-marketers-to-change-how-they-select-and-reward-influencers/

Why It’s Hot

Partnerships can help breed a more authentic relationship among brands, influencers and those they influence versus just paying for posts.

FTC Fires Warning Shot at Social Influencers

After reviewing numerous Instagram posts by various social influencers, Federal Trade Commission sent out letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media.

The letters were  regarding influencer advertising on Instagram, and Instagram posts reviewed by FTC staff. They mark the first time that FTC staff has reached out directly to educate social media influencers themselves.

The FTC’s beef is that if there is a “material connection” between an endorser and an advertiser that might affect the weight or credibility that consumers give the endorsement – that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication. A material connection could be a business or family relationship, monetary payment, or the gift of a free product. Importantly, the Endorsement Guides apply to both marketers and endorsers.

The letters also addressed one point specific to Instagram posts — consumers viewing Instagram posts on mobile devices typically see only the first three lines of a longer post unless they click “more,” which many may not do. The staff’s letters informed recipients that when making endorsements on Instagram, they should disclose any material connection above the “more” button.

The letters also noted that when multiple tags, hashtags, or links are used, readers may just skip over them, especially when they appear at the end of a long post – meaning that a disclosure placed in such a string is not likely to be conspicuous.

Some of the letters addressed particular disclosures that are not sufficiently clear, pointing out that many consumers will not understand a disclosure like “#sp,” “Thanks [Brand],” or “#partner” in an Instagram post to mean that the post is sponsored. When it comes to video, the FTC calls for disclosure to be said out loud or displayed on screen. It can get even more complicated on Snapchat, where there’s not an obvious place to put a hashtag, and the videos are only a few seconds.

Why Its Hot:

Personal endorsements are as old as advertising itself, and there’s always been abuse. So when the FTC highlights influencer marketing as having a disclosure problem, it can come across as unfair.

It’s up to the FTC to be more clear and consistent about their policies and enforcement, because more influencers than not want to adhere, be transparent and maintain their own credibility in their trade. It also should create a statement that is valid across all influencer-leveraged platforms, not just Instagram.

A lot of influencers think they are following the rules, but in fact are falling short. More than 300,000 sponsored posts on Instagram in July used hashtags like #ad, #sponsored and #sp, up from about 120,000 a year earlier, according to Captiv8.

With such a huge increase in the influencer channel in recent years, companies have been pouring marketing dollars into social media endorsements, paying everyone from a Hollywood celebrity to a mom who regularly Instagrams her baby snuggling with a puppy. But marketers need to remember that even the most renown celebrity endorsement is meaningless if it’s not authentic and maybe even harmful if not true to brand and voice.

FTC announcement, as posted yesterday, can be read here.

 

Wendy’s, servin’ up sass since 1969.

Wendy’s is super funny on Twitter. Their content is very streamlined and brand conscious but their 1:1 engagement is not.

A while ago Wendy’s was roasting everyone.

But a few days ago they going into a tiff with Hardees.

Why its hot

  • Wendy’s engaging with their fans is one thing, but now they’re sassing a HUGE food chain.
  • As social strategists its important to know when to engage and whether or not it makes sense for your brand.
  • Will this backfire? How did they get approval? So many questions…

http://www.businessinsider.com/this-wendys-hardees-twitter-fight-is-going-viral-2017-4

Facebook Launches Townhall!

We’ve all seen Facebook political rants and now Facebook is giving you an outlet to take it to the next level. Enter your location and Facebook will prompt you to follow or message your local rep and Facebook is calling it “Townhall”. Facebook lets you call, message, email and go to the Facebook Page of each representative listed. Messages are sent through Facebook Messenger.

Facebook officially released a tool Monday that lets its users — all desktop and mobile users in the U.S. — easily contact their local officials.

Why its hot

  • Facebook is giving people the opportunity to get involved in something they play a big role in.
  • Allows young people to get involved.
  • This could be the beginning of a larger effort for Facebook to be more involved in politics.

‘Town Hall’ – the best thing Facebook has ever done?

Facebook officially released a tool Monday that lets desktop and mobile users in the U.S. easily contact their local officials. It’s called “Town Hall” – reminiscent of what Facebook likes to see itself as, especially in political discussion.

Facebook Town Hall

Here’s how it works:

1. Find the “Town Hall” tab in your Setting pages on the Facebook app or go to facebook.com/townhall.

2. Enter your address. This will let you see which representatives are in your district.

3. See the list of representatives. You can choose to follow their Facebook Pages to see updates in your News Feed. You can also press contact.

4. Facebook lets you call, message, email and go to the Facebook Page of each representative listed. Messages are sent through Facebook Messenger.

The feature is integrated into the News Feed. If you choose to like or comment on a post by one of your local representatives, you’ll see a way to contact your representative after the post.

http://mashable.com/2017/03/27/facebook-town-hall-launch/?utm_cid=mash-com-fb-main-link#gvMh7KygCiq9

Why It’s Hot

Facebook has a huge impact on politics, whether we like it or not. I’d rather see the company focus on trying to encourage civil engagement (even if it backfires) than not acknowledge its role in the political dialogue.

Diversity in Advertising – Does it count if it’s not sincere?

Diversity and Inclusion, specifically with regard to race, is increasingly becoming a top of mind consideration for brands as our melting pot of a country continues to diversify. Additionally, sensitivities around race and ethnicity are extremely high and brands must be cautious whenever launching any D&I initiative.

Gucci recently launched its pre-fall fashion week campaign on Instagram. It’s a series of audition videos that features ONLY black talent.  This is a pretty clear and stark change for the brand as it typically only ever features one token(or two) black model among a larger white troupe.

While the campaign itself is a noble effort, publishers are questioning the motives behind the initiative. Is Gucci making this move because this is a part of a creative vision? Or are they just another brand trying too hard to be diverse?

Why this is hot:

  • Diversity is important for all brands trying to be relevant in the social space.
  • Brands have to be genuine when making strides to becoming more diverse.
  • People just want to see representation among the larger group so D&I campaigns aren’t always the answer. There’s a happy medium and it’s our responsibility as marketers to find it for our brands.

Netflix signs social media star for scripted series

As a recent “cord-cutter,” my family and I have found more programming on Hulu, Netflix, SlingTV, Kodi, AmazonPrime, ChannelPear than we could watch in a lifetime. Good programming, too. Many of the Golden Globe winners earlier this week were not from network TV programming but from Prime, Netflix, and others.

YouTube is also part of the cord-cutting phenomena. My 6-year-old son can attest to that as he watches Minecart Dan talk about Minecraft playing strategies for hours at a time. We have to rip the tablet out of his hands. Dan and others rack up millions upon millions of views and make big bank with advertisers and content companies.

Well, it appears that social stars and over-the-top programming such as Netflix are joining forces. Netflix just signed a deal with YouTube star Miranda Sings for a scripted series. It will be Netflix’s first scripted series using a social media star, and one of very few examples of social stars crossing over.

Miranda has more than 5 million followers on YouTube and averages around 1.5 MM views per video. Some of her videos have received as many as 17 million views.

The series will be called Haters Back off.

Why It’s Hot

It further shows how the lanes between social and mass market TV are continuing to blur. As more and more people cut the cord and use their ubiquitous access to broadband to stream whatever they want, the paradigm of who the content creators are and what platforms are in demand and being used continues to be in flux. Advertisers will need to keep pace with these changes if they want to continue to reach their target markets.

 

Facebook Eases the Mess of Your Digital Break-up

Facebook announced they’d begin experimenting new features on mobile that helps you distance yourself from your former relationship. Once it sees your relationship status change, Facebook will prompt you to try a new set of features.

“Afterward, they’ll be shown the option to “see less” from that person, as well as limit what that person sees from you. You’ll also be able to make changes to past posts and photos.”

This will provide a bit of digital space before you decide to unfriend or block the person, which makes the separation more obvious.

Why It’s Hot: Facebook is developing product features that are more involved in personal social behaviors. The emotional aspect that it addresses feels different from previous product tests, and indicates a movement toward a bit more intuitive platform, something akin to artificial intelligence. In addition, Techcrunch noted, “these kind of tools that guide you through the process of making privacy changes to better reflect your real-world relationships would be welcome in other areas of our digital lives, as well. For example, by making sure grandparents didn’t see your wild parties, or that casual acquaintances couldn’t see so deeply into your life.”

Lastly, there is an interesting tension that’s a result of people being hyper-connected and therefore needing to hide certain parts of their lives from others. In this case, Facebook is the facilitator of both situations.

Follow the Leader

“Global warming is an obvious and imminent threat that’s already wreaking havoc in some communities. But this ad, from the environmental group Defend Our Future, doesn’t really tap into the audience’s lizard brain and strike fight-or-flight nerves the same way an approaching inferno would. In other words, however clever the approach, it seems more suited to observational musing than lighting a fire under those content to keep living life as if the human race weren’t engineering a far less habitable planet, largely by inertia and indifference. It’s certainly notable enough to spark conversation, and hopefully some action. The organization is challenging would-be-participants to commit to using reusable water bottles (perhaps a Bobble, if you’d like some snark with your purchase), start a bike share or write a letter to a governor. Though any one of those things might be asking too much of someone who’d rather breathe through a shirt than leave a room thick with fumes.” – Gabriel Beltrone

Read More: http://www.adweek.com/news/advertising-branding/ad-day-would-you-act-if-you-were-imminent-danger-maybe-not-says-ad-168219

Why It’s Hot

From a social perspective, we see that people are more inclined to do something/follow a trend when they see others participating. Examples: Selfies, Ice Bucket Challenge, etc. This video is a prime example of  the classic social psychology experiment on bystander apathy.

Nissan Goes Big With College Sports in New Sponsorship Deal

Nissan has locked down sponsorships for 100 colleges and universities — from the University of Alabama to the University of Wisconsin — in what the automaker is calling the “widest-reaching sponsorship in the history of collegiate sports.”

The four-year-deal includes permanent Nissan signage in hundreds of stadiums and arenas and gives the company the rights to use school logos in TV ads. All told, the pact will cover 22 men’s and women’s sports at the schools, allowing the automaker to reach 22 million alumni and 188 million fans nationwide, according to estimates provided by Nissan.

“We saw this as a white space,” he said in an interview. “There is no one activating it in automotive at this scale nationally 11 months out of the year, always on.”

Nissan, he said, created a custom marketing playbook for each school. So for instance, regional and local TV ads for Nissan and its dealers will be tagged with logos and slogans for the local university — such as a “Hook ’em Horns” message in Nissan ads in Texas. Plans also include print, radio and social media ads as well as in on-campus publications.

There will be plenty of on-the-ground marketing, too. This weekend, for instance, Nissan is setting up face-painting booths at several campuses at which the deal begins immediately, including Ohio State and the University of Southern California.

To hype its new association, Nissan is launching a “Diehard Fan” app that allows fans to virtually paint their faces in their favorite team colors. Fans can choose from designs representing nearly all 100 collegiate teams in the new deal. The app allows fans to put virtual face paint over an existing picture or portrait. The designs were created by hand-painting them on human models and then digitally remastering them for the app.

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About the app: http://www.nissanusa.com/diehard-fan-app/

The article can be found here.

Why It’s Hot

Overall, this is a cool idea for this brand to become involved in ads promoting one of the most popular American sports which will allow them to appeal and target to a younger demographic. Also, this type of app/sponsorship opportunity ties nicely into the Superbowl hype which is already a tough day for brands to showcase their work and stand out. Knowing this, Nissan has already claimed an advantage over other automotive brands.

 

Immersive Mobile Ads on Facebook

“The ads take advantage of recent calls for vertical video and image capability. When users click on an ad on Facebook on their smartphone, they are taken to an immersive slideshow of images.”-  Carianne King

Read more: http://www.socialmediatoday.com/marketing/carianneking/2015-10-20/4-brands-who-have-made-awesome-immersive-ads-facebook-mobile

Read this too: http://marketingland.com/facebook-starts-testing-immersive-mobile-ads-141364

Why It’s Hot

The concept and idea for the ad was built out of the conversations held at the Cannes Lions Festival this year. I love how this ad is extremely interactive and will keep users more engaged for longer on mobile. Considering that social users are preferring mobile to desktop, this ad will be a great area for many brands to explore!

Gatorade Puts Audiences Behind the Plate as Bryce Harper

Leveraging Google’s YouTube 360 platform for creating immersive brand experiences, Gatorade is giving users a chance to step up to bat and get in the mind/body of MLB Nationals star Bryce Harper.

 

Audiences who watch the branded experience are dropped into the world of Harper as a virtual reality imagination of what it’s like to go to bat in a baseball game. The inner monologue, the lights, the warping of time, and of course sponsorships. The Gatorade team used a 14-camera rig to create the real-time video/CGI engagement.

Why It’s Hot

Gatorade demonstrates the power that engaging content marketing can have. Brands can embed themselves into meaningful, powerful experiences… not just float around the periphery as an advertiser that gets in the way of a person’s interest. Gatorade succeeds because they created something visceral that grips viewers, surrounding them with subtle brand experience that suggests what it might be like to use, experience or benefit from the product… without ever directly saying it.

Via AdAge

DKNY Gets Personal for New York Fashion Week With Instagram Direct Campaign

This year, Instagram made a lot of changes and updates to compete with other social channels, particularly in the messaging sector. One update that the platform tweaked was their Direct Messaging feature that enabled fans to interact with brands on a more personal level.

See how DKNY is using Instagram Direct to engage with fans: “In an intiative conceived under the creative directors and DKNY’s first Chief Image Officer Hector Muelas, the brand will use Instagram’s newly updated messaging feature, Instagram Direct, to provide fans personalized content on how Mr. Osborne and Mr. Chow conceived those designs, ranging from explanatory videos to sketches to behind-the-scenes images.” – Ann-Christine Diaz

Read More: http://adage.com/article/advertising/dkny/300378/

DKNY Instagram Direct campaign

Another shot of DKNY Instagram Direct campaign

Why It’s Hot

Fashion Week is the center of the fashion industry where people flock to the show to get an inside look into trends and work of the designers. To launch DKNY’s new collection, they decided to create personalized messages for fans engaging with them on social media. This was a very great way for the brand to show appreciation to their fans and it was a creative way to showcase their latest line on the ultimate creative platform.

Genius Back To School Campaign!

“Ziploc gives a twist to the traditional back-to-school ad with a campaign in which the “kids” are actually played by animals. A series of spots entitled “Little Beasts,” by Energy BBDO, show adults playing the teachers and parents, while “beasts” like llamas, monkeys and goats play the students. All the ads carry the endling: “Kids are a trip. Pack accordingly.” – Alexandra Jardine

ENJOY!

Why It’s Hot

Because what’s funnier than commercials with animals! These ads are captivating and hilarious. I love how this ad targets both parents and children at the same time to tie in the theme of back to school. I think this was a great idea for Ziploc and is socially shareable.

When Coping with Mental Illness Turns into Awareness Driving Artwork + Gratitude

When coping with his own anxiety, UK-based illustrator, Toby Allen, found that drawing his worries and fears as little monsters would help him think about them differently and make his anxiety feel more manageable. Allen imagined that his anxiety could be overcome by giving it a physical from, giving it a visible weakness that he could learn to exploit.

From his creatively ideated coping mechanism, Real Monsters was born, creating a series of drawings that aim to raise mental health awareness – by depicting different disorders and conditions as monsters.

Toby Allen, Real Monsters Series

DepressionAllen’s Real Monsters series is a collection of 16 illustrations (with another eight in the pipeline) that tackle everything from depression and anxiety to schizophrenia and post-traumatic stress disorder.

PTSD Anxiety

After receiving a positive response on his Tumblr-shared illustrations, Allen decided to tackle a variety of other conditions as part of a larger project. “I also wanted to try and educate people about mental illness and maybe even reduce the stigma surrounding it, through helping viewers to understand what it’s like to have one of these conditions,” he explained.

“I begin each monster design by researching the condition or disorder extensively, often relying on real life case studies or first person stories to get a better understanding of the illness I intend to draw,” continued Allen. “Of course each person’s experience with a mental illness will differ, so I try to create something that many people will find familiar.”

Allen said he regularly receives emails from people who thank him for creating the work.

“I have received so many wonderful messages from people who live with one or many of the disorders I have drawn, each telling me how much the work means to them and how it has helped them to think about their condition in a different or more positive way,” he said. “Of course, due to the sensitive subject matter, I have also received some negative feedback but that’s to be expected and I respect people’s opinions on the work.”

lightWhy It’s HOT: The destigmatization of mental illness has reached a much deserved tipping point, in which, discussing mental health has overcome countless cultural, gender, and age barriers due largely in part to raising awareness through social media. Today the sharing of one’s mental health condition often feels philanthropic in nature giving the person sharing and their journey through coping and living through managing their own challenges great meaning when used to help others.

Toby Allen’s Real Monsters series exemplifies the power of social to share one’s personal coping mechanism to help others while letting others know that are not alone.

You can see more of Real Monsters, as well as examples of Allen’s other work, on his Tumblr account: zestydoesthings.tumblr.com.

 

Source: Mashable

Man uses his iPhone to insert TV and movie characters into everyday life

I’ll let the following content speak for itself…Capturesfvfdb

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Read More: http://mashable.com/2015/08/13/iphone-tv-movie-characters-reality/

Why It’s Hot

This concept marries well into the average Instagram users state of mind. When a person goes on Instagram, they are drawn towards images that evoke creativity. Therefore, this simple idea is very noteworthy because one simple concept like this can start a trend across digital. It’s all about keeping things simple while still thinking outside of the box.

VW Listened and They Crafted

“Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions—including one mother who couldn’t understand why baby strollers don’t have automatic braking.”

VW then decided that their ad was relevant enough to share with their Facebook fans so they did just that! However, they didn’t realize what could come of this post. The most-liked comment came from a fan who suggested that VW build a futuristic stroller, just like the one seen in the commercial. And leave it to VW, they did just that and created a video to showcase the process.

In the video, you’ll notice that it includes a cameo from the Facebook fan himself, and also shows some humorous footage of the stroller in action.

Why It’s Hot

“People don’t want to be paid, they want to be paid attention to.” Ultimately, VW truly leveraged social listening and was able to deliver relevant content that was specific and demanded by their audience. This allowed them to establish engagement organically, which is something that is becoming less common on Facebook.

There’s No Crying in Baseball

Social media and broadband technologies coupled with how people use them for news and conversing has changed the way information is disseminated in society. As an example, during this Thursday’s Mets-Padres baseball telecast, it was widely reported over online and social media that Wilmer Flores, the Mets’ shortstop who had been in the Mets system since he was 16 years old, had been traded to the Milwaukee Brewers for former Met, outfielder Carlos Gomez. ESPN, the New York Post, the Milwaukee Journal, all reported it as a done deal. Even Carlos Gomez’ teammates tweeted out a picture of Carlos and his team on a team plane, wishing him good luck in NYC.

Problem is, there was no deal completed. It was in the works, but had fallen through. Even the Mets manager, Terry Collins, didn’t know about it. Flores found out about it when he came to bat in the 7th inning to a stand ovation from the fans in NY and had no idea why he was getting the accolades until he returned to the dugout and checked online. Social media fanned the flames of this “telephone game” gone awry. Flores, still thinking he was traded, was sent out to play the field while literally crying. He had to be removed from the game in the 9th for emotional reasons.

Why It’s Hot

The Wilmer Flores-Carlos Gomez debacle shows how powerful (and dangerous) social media can be. Think about all the fans in the stands, most of whom are not listening to radios or watching remote TVs. No information was posted on the stadium boards about the trade. All of those fans that gave Flores a standing ovation heard about the non-trade through social media and then disseminated it via WOM or through their own social engagement. It is quite a sociological experiment on the diffusion of information, even false information, thanks to the impact of social media.

 

Yoga and Beer… A Relaxing Combination!

Recently, Lulelemon launched its new line of athletic wear to cater to men. However, they threw in an usual product to entice men to shop there!

Through trial and error, Lululemon was struggling to expand its company into the menswear sector. Therefore, after much consideration and thought, Lululemon developed its own craft beer this summer to draw in male customers.

However, some of Lululemon’s female customers are upset over this move considering that the company is taking some attention off of them and putting it onto the males. One female customer states on social media, “Not for nothing, but ladies drink beer too, FYI. But maybe they’re not the right size/prototype/muse for this special man brew?”.

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Read more: http://www.businessinsider.com/lululemon-beer-2015-7#ixzz3goJnB2c2

Why It’s Hot

This move was certainly an interesting move for Lululemon but this strategy is helping the company drive buzz and spark many audiences attention. Well played, Lululemon.

Shopping Made Even Easier With New ‘Crave’ App

Have you ever seen someone walking down the street and really admired their clothes or shoes and thought, “I want that”? With the new app called Crave that went live to the public on Tuesday (it’s a free download on iTunes), you can now snap a photo of the clothes you see and crave in your everyday life, and it will pull up visually similar results in seconds, then you can purchase the item directly on the app itself.

There have been other applications on the market in which you need to scan a barcode to compare prices but this requires no barcode scanning– instead it just analyzes a photo in order to help consumers find things that look like the item in the picture. “These photos can be snapped right from the Craves app, or they can be uploaded from the phone’s Camera Roll,” says the article.

Craves features clothing from a variety of stores at the moment from department stores to boutiques (Nasty Gal, Saks Fifth Avenue, Lord and Taylor, ASOS, Signer22, Coach, etc.). When a user makes a purchase through the app, Craves receives affiliate revenue but they hope to expand to other revenue systems in the future.

There is also a social component to this app, shoppers can follow friends and influencers and also browse through trending items and favorites and receive sale notifications.

 

 

Read more about Craves Here. 

Selfies Are Influencing Where We Choose to Go On Vacation!

Having trouble deciding where to go on vacation? Turn to social media. Social media users are automatically influenced by the accounts that they follow when deciding where and why to go on a particular vacation.

“For those who are completely absorbed by the selfie phenomena, determining an ideal vacation spot is no easy task. Gone are the days when temperature and climate took precedence in choosing a travel destination. Today, a new kind of selection process is upon us, one heavily regulated by the proliferation of social media and the ability to instantly share every aspect of visiting a certain part of the country/world.”- Kevin DeeganCapture

People are now selecting vacations for the social return aspect that their photos will establish. This is because vacation experiences must now include feed-friendly moments. These moments have to be ones that can be captured and shared instantly across social media.

“Potential vacation goers are attracted to specific destinations with the allure of increasing their influence among their social followers. (After all who doesn’t love a few Instagram likes?) For example, the appeal of sharing your vacation to Fiji while paddle boarding among dolphins resonates with potential vacation goers far more than a trip to see antiquated statues in Hungary. Thus, specific locations are being booked far quicker than others, simply because social media is playing a factor in the decision making.”- Kevin Deegan

Travelers are also choosing to book vacations with different hospitality companies because they offer experiences for guests to capitalize on their selfies. One hotel is Paris offers special trips for its guests to go on an adventure around town. They take them to the perfect selfie spots so guests can take photos and instantly upload them to social media.

Did you know… animals are also influencing where we go on vacations as well? A destination in Australia that is home to the quokka has lured in hundreds on thousands of tourists because everyone wants to take a selfie with this creature’s cute and photogenic smile. Until recently, few people outside of Australia have heard of this animal but now everyone is booking their trips to go and meet them. vRe9NfX

Why It’s Hot

Although we are aware of the trend that selfies have taken throughout the past couple of years, now we can see that they are impacting where we travel to. Travelers are actively searching through their social media accounts for destination hot spots that engage well with other user. Knowing this, people are going to great length to capture a selfie that depicts the essence of their vacation. “Selfies that users view on their feed, depicting a cool location or attraction, actually act as a catalyst for viewers to travel to that particular destination. It’s a selfie world these days, we’re all just living in it and traveling through it.”- Kevin Deegan

Smiley Face, Wink, Cash!

emojis

Within the last couple of years emojis have become quite the staple in our culture and have risen from a cute niche way of communicating to a full out form of marketing. The emoji craze bled from one on one conversations to actual brands using them to reach their their ever changing audiences. There are cute emojis like smiley faces, dancing lady, and the more marketable ones like Pizza and Coffee cup. The way the digital landscape is always changing marketers are definitely looking to these cute little guys to get their messages across in a cute and relative way.

Many brands have begun to use the emojis to their benefit like Dominos, who used the pizza emoji to make ordering pizza quick via twitter. WWF used the animal emojis to make donating to wild life funds quick and seamless. Taco bell even reported that they wanted a taco emoji to be created so they can get in on the fun.

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Another interesting use of the emoji was Swedish not for profit Bris which created abused emojis for kids in domestic violence situations. These emojis were a way for children to text family members or the authorities without having to type out their pain. It was quite a weird campaign but it did show that these emojis may have more of a voice than the average person would think.

Just recently Old Navy created a summer contest that actually links to your social media accounts and tells you what your most used emoji is, than it gives you a travel destination that matches your most used emoji or your mood. It also suggests a color of flip fops that you can actually win for the travel destination which is also the grand prize. This type of marketing i feel is the emojis at their best, when I was getting my emoji usage calculated I was really engaged and it really made me want to share the outcome. A011_C005_0501J7

What if you were Dating a Social Media Site?

What would it be like if you went on a date with a social network? That’s the question answered in this very funny video, produced by up and coming YouTube star Emma Blackery, and it turns out, Google+ would be very, very needy indeed. So, we should clarify here. In the video, Emma shows what would happen if you were on a date with a person who exhibited the stereotypical qualities of a particular social website. It’s shockingly accurate.

** Caution: Video contains some offensive language **

What do we have? Instagram is obsessed with taking pictures of food, Facebook wants to know whether you know this other person, Snapchat’s bound by the clock, Twitter needs attention, and Tumblr — well, we don’t want to say in case we cause offense. This description doesn’t do the video any justice, and it’s far more cutting; so just watch it, and have a good laugh at poor old Google+.

How reasonable are her depictions of social networks? They’re pretty spot on, highlighted by the real world gulf between the number of active Facebook users and Google+ — the butt of Emma’s cruelest observations — users. Facebook claims it sees 936 million active users each day, and a giant 1.44 billion monthly active users.

Google+ may boast more accounts — 2.5 billion, apparently — but according to recent research a tiny percentage of these accounts actually post anything on a regular basis. It’s estimated there are around 111 million active accounts, and just 6.7 million have 50 or more posts on them in total. No wonder Google+ is crying out for attention.

Why Its Hot:

We know each channel has pros/cons and it’s own vibe. It’s very clever to personify these well-known outlets and call out, well… mostly weaknesses. But the sharable quality of this video is hard to ignore – the author received half a million views in the first two days and now has over 1 million YouTube followers.

Source and to read more: http://www.digitaltrends.com/social-media/dating-a-social-network-video-news/#ixzz3bT98Iopd

Guerilla “Beach Body” Ad Backlash Goes Viral, Shows Brands How NOT to Respond

Since launching its “Beach Body” campaign in the UK, Protein World has been catching a lot of flack for its sexist advertising.The ads, which had popped up around the London metro system, prompted readers to question, “Are you beach body ready?” and quickly caused a stir last week for their role in promoting unhealthy body images among girls and women.

In response, riders of the transit system began to deface the advertisements with foul language, and creating a post-worthy spectacle across social media.

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People began using the campaign’s copy against it, twisting the CTA into its own hashtag #EachBodysReady giving the campaign more legs and representation among more people.

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As buzz grew, the guerilla tactics evolved from more and more advocates. Artists staged bikini-clad protests, feminists and allies bombarded Protein World with criticisms, and an online petition requesting the campaign’s removal garnered over 50,000 supporters in just a few days.

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You’d think Protein World might concede defeat. But no.

Protein World and its CEO Arjun Seth doubled down on their stance to dictate how your body should look. Through the branded handle, the company fired back at critics as “sympathisers” and “fatties.” The brand even went so far as to call the critics “terrorists” and suggest that they should not project their own “issues” on the Protein World brand.

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Showing how brands should not behave online, Protein World even went so far as to boast about its paying out bonuses for a surge in sales following the aftermath.

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So what happened?

After receiving more than 270 complaints to the Advertising Standards Authority, Transport for London has pulled the campaign citing its promotion of “unhealthy body image” to riders.

Why It’s Hot

The Protein World case study is a weird one, in that the brand has shown you can alienate a huge part of the population and still come out OK if you’ve galvanized the right support among your advocates. At the risk of their brand’s integrity, Protein World clearly tapped into some deeper sentiment among its most fervent customers. Those who hold similar views and are likely buying to voice support. Though the campaign was ultimately removed, Protein World managed to gain a big bump on all the publicity in its wake. Protein World demonstrates that when you’re selling image, doing what’s “right” isn’t always what’s best for business–so long as it’s right for your core demo. But will “Beach Body” come back to bite them?

Source: BuzzFeed

#DONATE

“#DONATE is new and exciting technology that lets your supporters donate to you directly through social media platforms like Twitter. #DONATE finally removes the barriers of giving through social so you can monetise your social following for the first time.”- Good Agency

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Read More: http://www.huffingtonpost.com/2015/04/17/donate-charity-social-media-platform_n_7089280.html?utm_hp_ref=social-media

Why It’s Hot

By retweeting a simple tweet and linking your Twitter account to Paypal, charities will have a better chance to increase the number of donations and generate share-worthy content.

Facebook Launches Riff

How Riff Works

• Log in with Facebook to see videos by friends on Riff
• Start a video you want people to add to
• Browse Riff for videos you want to add your own clip to
• Get inspired by checking out videos the Riff team has featured
• Share the videos you start, add to, or find on Riff with friends!

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Why It’s Hot

Facebook is tackling video in an interactive way. Although there are video apps like Vine and Snapchat, Riff allows users to “daisy-chain” clips and bring an endless number of Facebook friends into the fold which increases the probability for a video to go viral. Riff is going to make video sharing more interactive!

Lyme Disease Challenge

There is a new social media challenge on the rise to raise awareness for Lyme Disease.

Challenge:

(1) Post either a short video or still photo of the participant biting a lime; (2) Include one or two brief facts about Lyme Disease and co-infections; and (3) Challenge a total of 3 other people to accept the Challenge.

Facebook: https://www.facebook.com/LymeDiseaseChallenge

Instagram: https://instagram.com/lymediseasechallenge/

Why Its Hot

Since the virality of the ALS Ice Bucket Challenge, many organizations have been coming up with fun challenges for fans to partake in order to spread awareness. These types of challenges do not only raise awareness. They tend to build an engaging community… which is, at the end of the day, the ultimate objective in social media!