The Internet is Addicted to the Droste Effect

“My mom painted this and said no one would like it. It’s her 2nd painting.” It’s the line that launched a thousand paintings….

Leave it to reddit to take this mom: 

Source: https://imgur.com/Y0Dg3lx

and meme her. Hard.

Let’s start at the top, this first came to my attention via this great Twitter thread:

And of course someone tracked it:

Source: http://nubleh.github.io/i_painted/old.html

And in breaking news, the egret has arrived!!!

Source: https://imgur.com/8bNoFs5

It turns out this is called the Droste Effect, coined after Droste Cocoa, which featured a nun holding a box of Cocoa with her own face on it.

But this is what the internet LIKES. Here is a video of Kyle MacLachlan, doing an impression of Anne Frances, doing an impression of Catherine O’Hara playing Moira Rose on Schitt’s Creek. You’re welcome.

<<Features some NSFW language>>

https://twitter.com/Kyle_MacLachlan/status/1093626361762275328

https://twitter.com/AM2DM/status/1087356642591719427

Why it’s hot?

They pay me to keep on top of the internet memes so you don’t have to

 

Is There Nothing An Influencer Won’t Promote?

Okay. It’s one thing to look to social media influencers for inspiration on a new handbag, sneakers, foundation, hotel stay… What about medication? Surgery? Having advanced in the highly regulated world of medical advertising and come to terms with how to remain compliant with guidelines, pharma is solidly in a new phase of advanced advertising. Yes, many other industries have been using influencers on social for years but pharma is often hesitant. No longer (for some).

Pharma influencers are paid an ~$1,000 per 100,000 followers. There’s deep pockets in this industry so they’re not just using one or two, they’re using a fleet of influencers to sell a lifestyle. That’s not a stretch either. If you think about the TV ads, they’re not selling psoriasis treatment, they’re selling the freedom to walk with naked legs and arms holding hands with your love interest before you take a dip in the pool. So instead of print, a 60 sec spot, or radio ad, pharma gets the pseudo storytelling candor benefits of influencers’ social feeds.

Oh, can’t end without an obligatory mention that the Karshians are, at least, partially to blame.

Kim Kardashian made the news for (mis)promoting morning sickness pills.

For the love of Krang!

ALERT ALERT! Krang down!

@KrangTNelson, a joke on Craig T Nelson’s name and brainy villian from Teenage Mutant Ninja Turtles, and king of weird Twitter has had his account suspended — as have some of Twitter’s most popular Weird Twitter accounts.

If your at this hot sauce post to find out why… well we don’t have the answers for you but we do have 1000 Twitter users guesses.

Many assume that he was “bot spammed”, meaning many troll bots repeatedly reported the account as a spam account.

The internet is VERY unhappy with this, especially with how lax Twitter has been with hate speech, other weird tweeter Julius Goat:

https://twitter.com/JuliusGoat/status/1091293393928536070

But the person who is probably the saddest about this…

Well not the dog, this is our own James Stewart Meudt’s Twitter profile pic.

Why it’s hot?

Weird Twitter probably had a hot sauce debut, it’s what so many brands base their voice/tone TW presence on. Bot’s taking down many of the internet’s fave Weird TW accounts is troubling at best. Even our chaos is being ruined by chaos.

Like Music To Your Thumbs – Musical.ly, TikTok, Ditty

Heard about the trend “Hit or Miss”? That’s from TikTok. There are similar platforms. “Depending on who you ask, it’s either an entertaining gathering place for younger and older generations or, well … incredibly cringey… For every spontaneous clip filmed by two college kids, there’s a jarringly artificial video of someone dressed superficially and seeking nothing but attention.”

Here’s safe ditty from an 11-year-old.

Why does this matter? Generation Z is all over it. They seem to inherently know how to capture a digital slice of life, edit it, add filters, special effects, a soundtrack, craft a promotion plan complete with catchy hook and hashtag. Brands attempting to reach them need to learn to think like them. One big setback is how brands think long-term. Their audience is thinking about right now. That has its pitfalls. Reference any number of fallen YouTube influencers. The pay off, if done well, can be huge. Tread carefully.

Cardi B Goes Viral Against The #TrumpShutdown (Bad Language Warning)

On Wednesday night, Cardi B released a video on her Instagram handle, going off on the Trump administrations choice to keep the government shut down and for federal employees to work without pay.

<<NSFW language warning goes here>>

United States Senator from Hawaii Brian Schatz and Chris Murphy, Senator from Connecticut, debated retweeting her video. With an eager reply from Senate Minority Leader Chuck Schumer (or one of his staff members…)

Why Its Hot?

From AOC cooking mac and cheese and shooting IG stories of her freshman year in congress, to Liz Warren cracking beers on Instagram Live, pols are looking for ways to connect and be more human using social media. More progressive ideas are becoming popular because the language is more accessible.

 

Harmless meme or massive data mining initiative?

WIRED op-ed writer Katie O’Neill tweeted last week, somewhat in jest:

In the article this conversation spawned, she unpacks the hypothetical that any mindless data we share (as part of this week’s viral sensation, or any other future social media trend) could unknowingly feed technologies behind the scenes. Exploring the implications of facial recognition technology, particularly for age progression, is a fascinating (and somewhat horrifying) thought experiment. And while FB insists that nothing of the sort is happening, the reaction to O’Neill’s tweet signals the growing overall awareness (and wariness) towards big tech – and the healthy dose of skepticism that people are beginning to direct towards the platforms they use every day.

WHY IT’S HOT:

It’s not a question of that FB could do what O’Neill writes, but more a matter of users’ awareness and attention to the use of their personal content, information, and likeness across all channels.  O’Neill summarizes: “Humans are the connective link between the physical and digital worlds. Human interactions are the majority of what makes the Internet of Things interesting. Our data is the fuel that makes businesses smarter and more profitable.

We should demand that businesses treat our data with due respect, by all means. But we also need to treat our own data with respect.”

SOURCE: WIRED https://www.wired.com/story/facebook-10-year-meme-challenge/

Bada Bing! HBO Celebrates the Sopranos By Giving Brands Show-Inspired Nicknames

In celebration of the 20th anniversary of the ground-breaking HBO show, the network decided to have a little fun and give brands who asked for them Sopranos-style nicknames only Tony could love.  

Image result for sopranos gifs

Via AdWeek:

HBO’s Twitter account today has been having a blast coming up with Sopranos-inspired nicknames for just about anyone who wants one, especially if it’s a brand or celeb with a decent-sized following.

Brainstormed in real-time by the in-house HBO Digital team alongside creatives from agency Engine, the nickname thread quickly became one of the most entertaining ways to spend your Thursday afternoon.

Obviously Wendy’s, queen of the Twitter cool kids, wanted in on the action:

 

A day on Twitter without Lin-Manuel Miranda is like a day without content, so clearly he needed to be a part of this moment—especially given his Sopranos cameo before Hamilton made him a household name.

Fresh off his stellar comeback via advertising, Macaulay Culkin got a perfect nickname from his Home Alone days:

You know what they say about Olive Garden. When you’re there, you’re…

Poor Jack Dorsey. He just wants to have some fun on his own platform, but even HBO can’t let him forget the global chorus of users asking for an “edit tweet” button. He seems to have taken it in stride, though, changing his display name to “Jackie No Edits.”

Personally, I probably laughed the hardest at this one for HBO’s own svp of digital and social, Sabrina Caluori:

 

Can you even call it an HBO party until Game of Thrones rides in on dragonback?

Why Its Hot: Brands playing with other brands in a cheeky continue to viral success.  Social media is about human interaction and tapping into emotions whether that be humor or outright snark (see Wendy’s).  If brands want to be on social media, they have to work to use the platforms like their consumers do.  Engaging other brands is an easy way to show a brand’s sense of humor…when done well.  HBO did a good job here, but when it comes to brands killing it on social media Wendy’s still holds the crown and no one is taking that away any time soon.

Burger King Trolls McDonalds, Gets 1 Million App Downloads.

The Art of the Troll. #Petty

Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald’s location (and then, presumably, drove away to redeem their BK coupons). Key to the stunt was the brand’s smartphone app, which unlocked the offer when it detected users approaching within 600 feet of a McDonald’s.

The “Whopper Detour” sent customers to a rival’s doorstep, and it worked, in terms of both publicity and app downloads.

Burger King today said its app was downloaded more than 1 million times since Whopper Detour launched on Tuesday, and the app is currently No. 1 among free software in the Apple App Store. That puts Burger King’s app, for now at least, above app giants like YouTube, Instagram, Snapchat and Amazon.

(The McDonald’s app, in case you’re curious, is currently at No. 42.)

Why It’s Hot:

Brands trolling other brands has become a sure fire way to go viral, this uses brand trolling in conjunction with location based apps to drive people to a competitor and it worked to drive sales and app downloads.

 

Source: AdWeek https://www.adweek.com/creativity/after-trolling-mcdonalds-burger-kings-app-was-downloaded-1-million-times-and-hit-no-1/ 

The Lengths People Go To For Pizza

There are pizza lovers and there are pizza LOVERS.


Source: https://www.businessinsider.com/dominos-free-pizza-russia-tattoos-promo-ends-early-2018-9

Launched on August 31st, Domino’s Pizza in Russia offered 100 years of free pizza to those who tattooed the company’s logo on their body and shared it on social media. The campaign, meant to last month had to end after only 5 days. In an effort to save face and money, the company promised pizzas to the first 350 to share their ink.

The tattoo needed to be in a prominent place and just hours after the promotion started, Instagram started getting flooded with images of fan’s legs, arms, and other body parts.

Why it’s hot:

Although it’s good to take risks and try something new, it’s so important to think about the possible ramifications.

“Don’t feed the trolls,” but maybe…

A new piece from The Verge questions whether our approach to trolls online has been wrong all along. The article makes a convincing argument: by refusing to engage with trolling behavior, are we as brands and people doing the internet and society at large a huge disservice?

It all harkens back to Cliff Pervocracy’s analogy of the “missing stair,” where everyone works around the obvious dangers of a situation because they are so used to “dealing with it” by outright ignoring it. If someone speaks up about the danger, they are dismissed. Why complain when you can “just hop over” the missing stair? But on a systemic level, it all adds up to something so much more than a mere missing stair. For many people on the internet — especially women, people of color, and the LGBTQ community — it is an entire broken staircase, full of loose nails, jutting floorboards, and impossible leaps. And there are so many others who don’t notice it because they either get to use the elevator or are already on the top floor.

Not only does this sort of ignorance function as a kind of tacit permission, but it also ignores the inherent threat of the troll’s true intent. What the troll, the stalker, and the abuser really want out of the situation is to feel powerful and in control. And they will not stop until they feel it. Therein lies the most horrible aspect of the “don’t feed” mantra: rather than doing anything to address the trolls, the more tangible effect is to silence the victim and the reality of their abuse, or worse, to blame them for it. For far too many who promoted this idea, the true goal was silence, to avoid facing what is happening and the impossible responsibility of it.

Of course, there are the one-offs that do simply go away when ignored. But the big picture is complex and worrisome. Although brands and companies play a small role, there’s clearly a continuing need to set and enforce boundaries about what conduct is acceptable and what is not.

The powers that be in social media can’t just make it about who is saying bad words, try to algorithm their way out of the problem, or play every side in the name of “fairness” when it leaves so many of us to the wolves. They have to make an ethical choice about what they really believe and what ideology they want to represent moving forward. Because they cannot reap the reward of what they have built without taking on the responsibility and the cost of it, too.

Why it’s hot: We talk a lot about brands and their values. Those values need to translate to social media policies and general online rules of engagement wherever these brands have presence. “Don’t feel the trolls” as a blanket statement may dismiss winning opportunities to stand for something.

The emerging era of eCommerce

Snapchat and Instagram, two popular social media platforms are entering the world of e-commerce. Both platforms point users in a shopping direction. Each of the apps increase their competition amongst each other as they battle to gain the most following. In today’s digital era, eCommerce is transforming the way we absorb information and online shop.

For Snapchat, eCommerce is utilized as Snapchat presents the “Shoppable Snap Ads”. In this specific ad, Snapchat promotes Spectacles camera sunglasses. Meanwhile, Instagram utilizes shopping in its feature of “Instagram Stories”. With this feature, retail stores can promote their merchandise one user at a time. Brands are slowly beginning to take over each Instagram user’s feed and what they see. Snapchat like its competitor, has a feature in which users can stay in the know about their favorite brands and see how they can take action.

Snapchat additionally utilizes eCommerce to promote Dunkin’ Donuts. As America runs on Dunkin (no pun intended), it allows for users to interact with the brand by playing a virtual reality game, designed as an ad. Snapchat additionally includes “carousel-style” shopping ads, where users can interact with different filters for their favorite brands and send to their friends.

Why it’s hot

eCommerce remains to be a hot topic in today’s ad world. eCommerce is a major influence to how agencies and brands engage with their clients and users. The social media platforms, like Instagram and Snapchat use eCommerce to their advantage. With fun and eye-catching ads, eCommerce helps increase brand awareness and grow meaningful relationships with clients. As a global customer relationship agency, MRM//McCann works to use eCommerce as a specific tool in which clients can successfully and effectively interact with their users.

Latest Pew Research Teens & Social Media Study confirms concerns of negative effects

Pew Research just refreshed its survey of Teens on Social Media (last conducted in 2015) and reports that things have markedly changed just in the last three years.

While none of this may sound surprising, Teens report mixed feelings about the effects of social media (both positive and negative) and 45% report that they are basically never not online (which I’m sure most of us can relate to).

In terms of the platforms teens use, Pew reports, “it is clear the social media environment today revolves less around a single platform than it did three years ago.”2   

While Facebook had the clear majority in 2015 (71% of teens reported), today there is no clear majority and FB has fallen from prominence.

It’s worth noting that YouTube and Reddit were not even included in the 2015 survey.

For the most part, teens tend to use the same platforms regardless of their demographic characteristics, but there are exceptions; Lower-income teens are far more likely than those from higher income households to say Facebook is the online platform they use most often (22% vs. 4%).

WHY IT’S HOT:

While many of the findings may already be well reported at this point (Facebook has slipped), it is telling to note how self-aware teens are of the more problematic effects of social media use– potentially more so than their adult counterparts on the same platforms. It will be interesting to see whether the market continues to fragment or whether we will see the re-emergence of a single leader in the months and years to come.

 

Sometimes the Internet Can Be Used for Good

Last week and NYC lawyer went viral for threatening to call ICE on employees of a restaurant who were speaking to a customer in Spanish. This viral video helped people on the internet discover his real identity

It turns out this isn’t even a new move for Schlossberg. He’s confronted people all over NYC. Including YouTube star Willie Morris. This 2016 video has now been updated with Schlossberg’s real name.

But sometimes the internet works for good. Schlossberg was identified and DRAGGED. There are now gofundme campagins to send mariachi bands to his law firm, a facebook event organized lati party for outside his building and …

Maybe this wouldn’t have happened anywhere outside of NYC, but it’s interesting to see private citizens get shamed for anti immigrant sentiment in the same week as Donald Trumps “animals” comments.

Why it’s hot?

The dress, yanny/laurel, loose llamas and Aaron Schlossberg. Sometimes the internet can be a great place.

Instagram Adds Yet Another Feature: Emoji Slider

Top 5 social channels?

  1. Instagram
  2. Instagram
  3. Instagram
  4. Instagram
  5. Instagram

The newest addition to the growing list of features, the emoji slider.

““The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something. By choosing an emoji for your question, you also add a layer of emotional context that helps those answering understand your tone and answer accordingly.”

Instagram is adding more tools to increase the usage of Instagram stories and steal share from Snapchat. At this point, it’s clear who is in the lead since IG has added several highly engaging features to the platform with more on the horizon.

How can brands use emoji sliders? To gain more information from their audience about their content and/or products services. This is 1:1 social listening on a grand scale with seamless and non-intrusive audience participation.

Why it’s hotter than a flame emoji:
This is a cool addition to the tool belt but it’s definitely not the last!
Instagram has also been testing in-app purchase features which would completely elevate the options available to marketers and users. IG is slowly making strides to be on par with WeChat, which has already infiltrated almost all aspects of a users life in the China market.

A tale of two feeds

Pinterest is the latest social media site to shift its news feed algorithm from predominantly prioritizing brands/publisher content, to the activity of our friends (in Pinterest’s case, our Followers). This update comes a few months after Facebook introduced a similar approach that splits the news feed apart from brand/publisher content, and keeps friends’ posts more chronological for the most part. For Pinterest this means less algorithmically curated content in your main feed, unless that’s what you’re looking for– in which case you click over to the “Explore” section.

WHY IT’S HOT:

It’s clear that the push towards algorithmically recommending “relevant” content is so 3 years ago. Social platforms are thinking about ways to make their content more “meaningful” (in the words of Zuckerberg) and transparent. Seeing Pinterest, Snapchat, and Facebook choosing bifurcation of feeds does threaten the engagement of advertisers/publishers, but may ultimately lead to more valuable experiences for users (think: less mindless scrolling, more stuff you actually want to see). As a Pinterest user, I find the user experience simple and personally, I enjoy this divide– we’ll see if the rest of their users agree.

 

#DeleteFacebook. But can you?

The growth of a movement to “delete Facebook” is leaving consumers in a pickle. As Vox reports, “the emphasis has largely been on users making up their minds about how to deal with the company on an individual level.However, this emphasis fails to take into account both Facebook’s position in modern society and the stakes involved for anyone who chooses to leave a network that has spent more than a decade trying to make leaving it impossible.”

In short, “delete Facebook” is just not that easy.

Again from Vox:

1) Facebook is technologically embedded within a vast web of interconnected third-party apps and social media platforms

2) For many people, using Facebook regularly is a required part of their job or education

3) Facebook is, for better and worse, a tangible tie holding many people to their communities

 

 

Why it’s hot: While the media and some in the ad industry may be quick to oversimplify and describe the current scandal as a death knell for the platform, there’s more at stake and more to consider than what’s on the surface. This could be particularly vital to keep in mind for healthcare communications, noting the above tweet referencing disease-specific diaspora.

Lets talk about Cambridge Analytica

Last week the U.K.’s Channel 4 News exposed data mining company Cambridge Analytica in a series of hidden camera videos. The videos show Cambridge Analytica employees admitting to stealing Facebook data as well as offering to send prostitutes to the opposition to obtain blackmail material.

Cambridge Analytica obtained the Facebook data by getting it from an academic claiming to be producing a study. 250k users were paid to take a personality quiz and allow access to their data, however the company scraped data from all of their friends, leaving 50M exposed to the breach.
This firm is funded by Trump ally, hedge fund billionaire, Robert Mercer, and was the brain child of Steve Bannon. That the Trump Campaign was possibly using illegally obtained data is now a big topic of discussion.
Turns out Facebook new about this breach since 2015. Mark Zuckerberg and Sheryl Sandberg were notably quiet in the first few days of this news cycle and Facebook’s stock lost $59 billion in value in the first few days. Zuckerberg came forward with an apology. 

I want to share an update on the Cambridge Analytica situation — including the steps we've already taken and our next…

Posted by Mark Zuckerberg on Wednesday, March 21, 2018

 

Why it’s hot?
We continue to talk about how our unregulated internet is booth a boon and a detriment to humanity. Facebook seems in this case to be asking itself to be regulated (literally “I’m not sure we shouldn’t be regulated”). We should be thinking about how we should put some limits on what can be done by these social behemoths.

YouTube is backpeddling

https://twitter.com/jessik5898/status/973688926702628864

YouTube’s CEO Susan Wojcicki announced at SXSW that YouTube’s infamous conspiracy theory videos will now be paired with text from Wikipedia. “We will show a companion unit of information from Wikipedia showing that here is information about the event,” she said. YouTube is “using a list of well-known internet conspiracies from Wikipedia” to cull from.

Apparently Susan didn’t feel the need to inform Wikipedia before making this announcement:

Why it’s hot:

Wikipedia gets to cover itself legally while fact checking — but doesn’t really take responsibility and still gets to cash out on these videos. I don’t think its enough.

Vero, the Newest Social Media App To Come and Go

Ok. So it hasn’t “gone” yet, but let’s see if it goes the way of Meerkat, Ello and Peach, but for now we at Hot Sauce can say, “oh yeah, I know about that”.

The appeal of the new app is its sleek design and it’s chronological feed. It’s still too early to tell what the path might be for Vero, but it might be interesting for our food service clients, as their new Places feature is a highlight.

Vero has been having trouble keeping up with customer demand:

and by the time I write this post… the backlash has already begun…

https://twitter.com/KaylaCJenkins/status/968300809715879936?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.her.ie%2Fentertainment%2Fi-tried-vero-this-week-and-here-are-my-first-thoughts-on-the-new-app-391151

That went from 0 to 60 real fast.

Oh and once your in, can you even get out?

Why it’s hot?

This might be just a flash in the pan, but it’s always good to be “in the know”.

YouTube’s Algorithm Helps Spread Lies

Time to re-litigate our favorite Hot Sauce topic! Are social media platforms media platforms or not? Do they have a journalistic responsibility to the public?

Last week YouTube’s quickly algorithm spread a rumor that Parkland HS shooting survivor David Hogg was an actor hired by democrats. It had 200K views shortly after it’s posting, but has since been taken down.

Mashable, the source for this post had a very apt understanding of the problem at hand:

YouTube’s job, as it sees it, is to get as many eyeballs on as many videos as possible. It’s as if a media tycoon founded a newspaper, invited every conspiracy theorist to contribute, and blithely waved away the notion that there should be any ethical responsibility to put forth the verifiable truth — because selling ads was all that mattered.

In a recent Guardian study this recent Guardian study out of 643 of partisan videos  recommended to people watching politics content in 2016, 551 were conspiracy-based content that favored Trump while 92 favored Clinton. This study also notes that “More than 80% of the YouTube-recommended videos about the pope detected by his program described the Catholic leader as “evil”, “satanic”, or “the anti-Christ”.”

The Guardian tells the story of french programmer Guillaume Chaslot founder of https://algotransparency.org/ who was looking to make changes internally at YouTube in 2013 before he was fired (reportedly for performance reasons, but I’ll leave that up to you.) He believes that the YouTube Algorithm was biased towards Trump because it is biased towards divisiveness and conspiracy (things that shock and awe audiences can get more clicks). You can read his full blog post on the subject here.

Why Its Hot?

Let’s continue the conversation about how AI and algorithms shape the way we live, is there a way we can make them more human instead of human pandering.

Twitter’s Transparency Not so Transparent

Image result for twitter ira blog

Mashable reports “Twitter is finally following Facebook’s lead and coming clean about how Russian trolls abused their platform in spreading misinformation ahead of the 2016 U.S. presidential election. But even in transparency, Twitter is still clouding the issue by literally deleting the evidence.”

We can give Twitter credit for a certain amount of forthrightness. They recently published a blog post recounting their platforms involvement in Russia’s tampering with the 2016 elections.

“We have now sent notices to Twitter users with an active email address who our records indicate are based in the US and fall into at least one of the following categories:

People who directly engaged during the election period with the 3,814 IRA-linked accounts we identified, either by Retweeting, quoting, replying to, mentioning, or liking those accounts or content created by those accounts;People who were actively following one of the identified IRA-linked accounts at the time those accounts were suspended”

While Facebook is putting together an action plan to properly label “fake news” and use user feedback to properly identify propaganda, Twitter has taken the same measures that they would any unwanted account… suspension and deletion.

Why it’s hot?
By destroying the evidence instead of properly marking it, as Facebook has done, Twitter removes both the cultural context and the cultural learning from the conversation.

I know we’ve spent time talking about bot accounts before but I’m still constantly fascinated that what humans do with AI can have an outsized role in global behavior.

Thumbs Down-ish

People can now downvote inappropriate comments to hide them on Facebook. But what Facebook does with signals about problematic comments could raise new questions about censorship, and its role as a news editor and media company.

The motivation for the button is to create a lightweight way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading.

When tapped, the downvote button hides a comment, and gives users additional reporting options like “Offensive”, “Misleading”, and “Off Topic”. Those could help Facebook figure out if the comment is objectionable, a form of “fake news”, or just irrelevant. Facebook already has a “Hide” button for comments, but it’s usually hidden behind the drop-down arrow on comments rather than immediately clickable.

Though not a dislike button, its sure acts a lot like it. This has been the most requested Facebook feature, but Facebook has officially never given it. Instead, Facebook built the Reactions options that let you respond to posts and comments with love, wow, haha, sad or angry emoji.

The downvote button ties in with Facebook’s recent push to enhance its users’ well-being by prioritizing News Feed content that drives meaningful interactions instead of passive, zombie browsing. That led Facebook to show fewer viral videos, which in turn contributed to a 700,000 user decrease in U.S. and Canada daily active users — its first decline ever anywhere — and Facebook’s slowest DAU growth rate it’s ever reported.

But one way Facebook could generate more meaningful interaction could be by ensuring the most interesting comments are at the top of posts. Facebook already ranks comments by relevancy based on Likes and replies. But the downvote button could ensure that if objectionable comments rise up and stall discussion, Facebook will know.

Why It’s Hot:

  • Though not a dislike button it sure acts like a dislike button with teeth
  • It’s framed as part of their efforts to address fake news, but the truth is that they have recently experienced their first loss of users and this could be an effort to ensure the most interesting topics to each user rise to the top, and those that are objectionable don’t interrupt the experience
  • It’s going to be very interesting to see results, especially given the options of “misleading” and “off topic” as these are highly subjective…also if these will apply to advertisers

 

Source: TechCrunch

A lesson in authenticity: The Mad World of the Lisa Frank Social Presence

We all remember our Trapper Keepers from the 1990s. Well now, you can get those same warm fuzzies + a shot of dada millennial feels from Lisa Frank’s social media pages.

The rainbow brand has taken their signature, busy, colorful style and added, busy colorful messaging… typically around the things they know you love. The up-coming weekend, sweet treats, and sitting on the couch and watching Netflix.

Lisa Frank is hoping to hone your 90s wistful nostalgia and adding a bit of what you aimlessly “like” on Instagram.

Posted by Lisa Frank on Monday, December 4, 2017

Pilates can wait until 2018! How are you enjoying this holiday season?

Posted by Lisa Frank on Wednesday, December 20, 2017

 

Posted by Lisa Frank on Sunday, January 21, 2018

Posted by Lisa Frank on Tuesday, January 30, 2018

Posted by Lisa Frank on Tuesday, January 2, 2018

Posted by Lisa Frank on Monday, January 8, 2018

Posted by Lisa Frank on Saturday, January 6, 2018

Why its hot?

Lisa Frank wins by being their authentic selves. By mixing their brand signature with not so amazing commentary on the work week, there is, some how a recipe for greatness.

 

Snapchat looks to separate social from media. And I like it.

Snapchat CEO, Evan Spiegel, announced an app redesign on Wednesday, one that focuses more on our interpersonal relationships. It looks to separate those one to one moment’s from our always on connection to the media cycle.

The combination of social and media has yielded incredible business results, but has ultimately undermined our relationships with our friends and our relationships with the media. We believe that the best path forward is disentangling the two by providing a personalized content feed based on what you want to watch, not what your friends post.

Evan is looking at a longer view of social media success instead of immediate gains. I think this separation is notable and valuable.

Why its hot?

We live in a world where our social lives are wrapped up among news and clickbait. We’ve long seen the trend of younger users moving to 1:1 messaging apps and dark social. It’s the natural response to the “public” requirement of social media. This change begs the thought: “Well… of course these things have been too unnaturally intertwined. Why haven’t thought of that!”

 

Snapchat’s Redesign Aims to Pull Up the Nosedive

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and it’s using data to power an algorithmically sorted Stories feed instead of the strictly reverse-chronological one it uses now.

In the prepared remarks for today’s earnings call, Spiegel wrote about these changes:

Redesign

  • “One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use. There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial longterm benefits to our business.”

Algorithmically personalized Stories feed

  • We are developing a new solution that provides each of our 178 million Daily Active Users with their own Stories experience, leveraging the tremendous benefits of machine learning without compromising the editorial integrity of the Stories platform that we have worked so hard to build. As part of our efforts around Search and Maps, we now index millions of Stories every day, meaning we have the long tail of content necessary to provide a truly personal experience. We hope that showing the right Stories to the right audience will help grow engagement and monetization for our partners and for Snapchat.”
  • During the earnings call, Spiegel discussed how he saw Facebook as wisely evolving the content-sharing format with its personalized feed of friends, but now sees another opportunity for progress. He explained how Facebook’s feed encourages people to add more friends so it has more posts to draw from, but Spiegel believes that people share less personal content when exposed to a larger audience. But if Snapchat integrates premium video and search-based content, it could fill gaps in friend content without incentivizing you to over-friend. To a similar end, Snap plans to make Snap Map more accessible, as right now it’s invisibly buried behind a pinch gesture on the home screen.

Why It’s Hot

  • As Snapchat improves design for “the olds”, will the younger generation abandon ship?
  • Anytime a social media platform drops the term “redesign” the eyes begin to roll. This could either make Snapchat friendly for all or it could be the death rattle.

Source

#LoveOverBias

No one loves like Mom, Procter & Gamble declares with its newest spot, “#LoveOverBias.”

The minute-and-a-half-long video guides the viewer through moms supporting their kids with their dreams and through their circumstances—whether it be bias over color, religion, disability or sexual orientation.

Set to the tune of a version of “Ooh Child (Things Are Gonna Get Easier),” it’s poignant and lovely, and culminates with the copy, “Imagine if the world could see what a mom sees.”

Why It’s Hot

  • The hashtag #LoveOverBias makes the brand’s message clear. By celebrating the differences of the young athletes, P&G makes an impactful statement in the face of a polarizing political climate. The video also becomes sharable on social media.
  • Sometimes you just need a feel good ad on a Friday.

Source

A Fun Exploration into RT’s Promoted Posts

Facebook, in compliance with Richard Burr and the Senate Intelligence Committee, released examples of posts that were promoted by Russia and RT to help swing voters in the 2016 election.

Here are some examples of the posts that divided us:

Source: http://mashable.com/2017/11/01/facebook-ads-russian/#mEyDJvWCviqM

Why It’s Hot?

We live in a world dominated by social media, but we have a “build it first,” ethics later approach to technology. We have the tools at our fingertips to organize in moments but ideas can descend faster than we can figure out who’s sending messaging. Can your brains be hacked? The years after the discovery of the printing press were dark times for humanity. We should be careful when the power is in few hands and keep transparency at the forefront of not only social advertising but organic social as well. Twitter and Facebook have thrown up their hands, refusing to be “the arbiters” but if no one is left with this job, the American people suffer.

Instagram allows live stream to add guests

Instagram, competing hot on the heels of other live video broadcasting apps, is enhancing its video streaming service with a new feature that it hopes will bring out more videos both from those of its 800 million users who might be too shy to use the feature on their own, and from those who can’t resist an opportunity to be more social. Today, Instagram announced that it would let users who run live video streams add guests into their videos.

The rollout, part of the company’s latest update, follows a limited test that Instagram started in August to smaller groups of users, as part of its bigger and gradual expansion of live video and messages — a feature that first launched a little under a year ago.

The feature works by letting people who are streaming a video to add anyone who is watching the video at that moment, by clicking on the “add” button in the corner of the screen. When a person gets added, he/she joins you in a separate window below yours on the screen. For now, it looks like you can only add one person in at a time (and you remove that person to add in another).

Source

Why It’s Hot

  • Instagram continues to roll out features that keep the platform competitive against Snapchat and Periscope.
  • By making the livestream function more dynamic, Instagram allows for deeper engagement and more time spent on platform.